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Audience Profile
Music video idea
 The idea for my music video is to follow the story of a war veteran remembering
when he was a prisoner of war in World War II.
 The story begins with the war veteran looking at a photograph and medals from
his time in the war. He looks at the photograph which then becomes a video
showing the audience what it was like for him. The music video then ends with the
war veteran looking at the photograph and medals again linking the whole thing
together.
Target Audience
 My primary target audience is teenagers. This is because they are the people who mostly
listen to the rock genre of music. It will be teenagers aged between 16 years old – 25 years
old, as they will be most interested in this genre of music because they will have seen this
genre of music grow and change as they have grown up. World War II is time in history that
everyone has learnt about and had an interest in. Many of my primary target audience will
have met or had relatives that were in World War II.
 The secondary target audience will be old people because they are the people who lived
through the war. The main topic for my music video will be prisoners of war. Many of the
older audience will have been prisoners of war or will have known someone who was a
prisoner of war. This music video will help them to relive some of their memories. Rock
music was also a big influence in the 20th century and many of the older people will have
seen rock music evolve and become what it is today on a larger scale then my primary target
audience.
How will I attract my target audience?
 One way I think that I will be able to attract both my primary and secondary target
audience is that my music video will feature people of both age groups.
 My music video is of the genre rock which attracts both genders of my target
audience. This will make my music video appealing. Rock is a popular genre of
music.
Demographics
 Age
 The age of my primary target audience is 16 years old -25 years old.
 The age of my secondary target audience is older people, 75+.
 Gender
 My music video is aimed at both male and female. This is because it includes both genders in it, and faces issues that
affected both genders.
 Class
 My music video will be aimed at all classes.
 Race
 My music video will be aimed at all races.
 Geographical location
 My music video will be mostly filmed in someone's house and in the woods.
Psychographics – 16-25 year olds
 Interests
 Both male and female of this age range like to go out and socialise. There common way of
socialising is by going to parties and gatherings. At these events they take lots of pictures
that they can look back at and remember what they have done. I feel that male and females
of this age range will be my primary target audience. This is because it will mostly include
people of this age showing the events being a prisoner of war in World War II.
 Beliefs
 I want my target audience to believe that my music video is real and reflects real life
situations. I want my target audience to be able to relate to my music video.
 Values
 My music video will have a good use of different camera angles, shots and movements. It will
also have an effective use of lighting.
Psychographics 75+
 Interests
 Both male and female of this age range don’t go out very often. There common way of
socialising is by going to gatherings or weekly meetings of clubs. At these events they usually
do not do as much as younger people, this is because they are less physically able. I feel that
male and females of this age range will be my secondary target audience. This is because it
will include people of this age remebering the events being a prisoner of war in World War II.
 Beliefs
 I want my target audience to believe that my music video is real and reflects what life was
really like at this time. I want my target audience to be able to relate to my music video and
see this as a happy reminder of World War II.
 Values
 My music video will have a good use of different camera angles, shots and movements. It will
also have an effective use of lighting.
Example Target Audience – Girls aged 16-
25
Enjoys listening to
music
In sixth
form/university/a
pprenticeships/w
ork
Have part time
jobs
Often
socialises
Take pride in their
appearance
Example Target Audience – Boys aged 16-
25
Enjoys listening to
music
In sixth
form/university/a
pprenticeships/w
ork
Have part
time jobs Often
socialises
Take pride in
their
appearance
Enjoys watching
and playing
football/rugby
Example Target Audience – Women aged
75+
Retired/ near
retirement
Enjoys listening
to music
Socialises
often
Likes to relax
Enjoys holidays
Example Target Audience – Men aged 75+
Retired/ near
retirement
Enjoys listening
to music
Socialises
often
Likes to relax
Enjoys holidays

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Audeince profile

  • 2. Music video idea  The idea for my music video is to follow the story of a war veteran remembering when he was a prisoner of war in World War II.  The story begins with the war veteran looking at a photograph and medals from his time in the war. He looks at the photograph which then becomes a video showing the audience what it was like for him. The music video then ends with the war veteran looking at the photograph and medals again linking the whole thing together.
  • 3. Target Audience  My primary target audience is teenagers. This is because they are the people who mostly listen to the rock genre of music. It will be teenagers aged between 16 years old – 25 years old, as they will be most interested in this genre of music because they will have seen this genre of music grow and change as they have grown up. World War II is time in history that everyone has learnt about and had an interest in. Many of my primary target audience will have met or had relatives that were in World War II.  The secondary target audience will be old people because they are the people who lived through the war. The main topic for my music video will be prisoners of war. Many of the older audience will have been prisoners of war or will have known someone who was a prisoner of war. This music video will help them to relive some of their memories. Rock music was also a big influence in the 20th century and many of the older people will have seen rock music evolve and become what it is today on a larger scale then my primary target audience.
  • 4. How will I attract my target audience?  One way I think that I will be able to attract both my primary and secondary target audience is that my music video will feature people of both age groups.  My music video is of the genre rock which attracts both genders of my target audience. This will make my music video appealing. Rock is a popular genre of music.
  • 5. Demographics  Age  The age of my primary target audience is 16 years old -25 years old.  The age of my secondary target audience is older people, 75+.  Gender  My music video is aimed at both male and female. This is because it includes both genders in it, and faces issues that affected both genders.  Class  My music video will be aimed at all classes.  Race  My music video will be aimed at all races.  Geographical location  My music video will be mostly filmed in someone's house and in the woods.
  • 6. Psychographics – 16-25 year olds  Interests  Both male and female of this age range like to go out and socialise. There common way of socialising is by going to parties and gatherings. At these events they take lots of pictures that they can look back at and remember what they have done. I feel that male and females of this age range will be my primary target audience. This is because it will mostly include people of this age showing the events being a prisoner of war in World War II.  Beliefs  I want my target audience to believe that my music video is real and reflects real life situations. I want my target audience to be able to relate to my music video.  Values  My music video will have a good use of different camera angles, shots and movements. It will also have an effective use of lighting.
  • 7. Psychographics 75+  Interests  Both male and female of this age range don’t go out very often. There common way of socialising is by going to gatherings or weekly meetings of clubs. At these events they usually do not do as much as younger people, this is because they are less physically able. I feel that male and females of this age range will be my secondary target audience. This is because it will include people of this age remebering the events being a prisoner of war in World War II.  Beliefs  I want my target audience to believe that my music video is real and reflects what life was really like at this time. I want my target audience to be able to relate to my music video and see this as a happy reminder of World War II.  Values  My music video will have a good use of different camera angles, shots and movements. It will also have an effective use of lighting.
  • 8. Example Target Audience – Girls aged 16- 25 Enjoys listening to music In sixth form/university/a pprenticeships/w ork Have part time jobs Often socialises Take pride in their appearance
  • 9. Example Target Audience – Boys aged 16- 25 Enjoys listening to music In sixth form/university/a pprenticeships/w ork Have part time jobs Often socialises Take pride in their appearance Enjoys watching and playing football/rugby
  • 10. Example Target Audience – Women aged 75+ Retired/ near retirement Enjoys listening to music Socialises often Likes to relax Enjoys holidays
  • 11. Example Target Audience – Men aged 75+ Retired/ near retirement Enjoys listening to music Socialises often Likes to relax Enjoys holidays