The document discusses how the author attracted their target audience for a music magazine. They used words like "rock and indie" on the front cover to indicate the genre. Color schemes of red, white, and black were used to attract attention. Pictures and text were balanced on the pages to guide the reader's eye. The article included interview questions about music careers to inspire other musicians. Fashion was also featured to show its importance in the industry. The document briefly outlines several audience theory models, such as the hypodermic needle model where the message is directly received, and the two-step flow theory where some explain media to others.