1EmpowHERsaves lives“Reading an article on EmpowHERsaved my loved one’s life.”“Thank you for such a life-changing experience.”“Plain and simple... EmpowHERsaved my life.”MelissaMember, EmpowHERGinaMember, EmpowHERMonaLouMember, EmpowHER
2EmpowHER /General OverviewHealth Media Company for Women
Started in 2007 by renowned women’s health advocate Michelle King Robson
 Fastest growing in the category:Top7%Top5Top25Women’s Health& Wellness SiteSource: Experian HitwiseOf All Women’s Lifestyle SitesSource: Experian Hitwise (all categories)Of All Health SitesSource: Experian Hitwise
3Michelle’s Story“We’ve all heard the saying … ‘necessity is the motherof invention.’ Well, after clearing my head and takingresponsibility for my own health and wellness; I made adecision – that no other woman would suffer as I had.”
4Our AudienceEmpowHER audience is:Websavvy
Social Mediasavvy
Hyper-qualified
Influential
Decision makers &buyersMore than80%9out of10Women Seek HealthInformation via the WebNational Marketing Institute, 2009Of Healthcare PurchasingDecisions are Made by WomenDaria Blackwell, Knowlage Clinic Inc.,At Women’s Health and Wellness Conference, 2008
Value /Leader in Women’s Health Category5• Freshest facein women’s health, women’s lifestyle, and   general health categories among peers and competitors• Only network of sites and communities exclusively    dedicatedto women’s health and wellness•Rising starand favorite among new media and social   media savvy health and wellness brand managers,   marketers and agenciesSource: Quantcast
Value /Our Growth & Recognition vs Competition6EmpowHER Visits 2010 vs. CompetitorsWomensHealthEmpowHER LifescriptWomen.WebMDJan 451K                                                                                                                     Dec 1.1MJanuary 2010 - December 2010 = 125% Increase. Source: Omniture*Does not include offsite syndication views of EmpowHER content Award-winning, market-leading
 Featured in major media reaching over 40 million households7Partnership Opportunities /OverviewOriginal Video, Articles, Slide Shows, Resource Centers, Provider Profiles, EventsQ & A, Special Offers, Client News, Expertise, Programs, Brand/Product, Web Advertising, Condition Programs, Campaigns, SEM, SEO, Audience conversion toolsCommunity/Membership, Groups, Polls/Surveys, Research, Member Profiles, Content Syndication, Social Media integrationDetailed Analytics, Custom Reports
8EmpowHER.com /Conditions & Wellnessview content
9EmpowHER.com /Video & Newsview content
10EmpowHER.com /Video & Newsview content
11Health & WellnessTopic SponsorshipsPartnership Opportunities /view content
12Health & WellnessTopic SponsorshipsPartnership Opportunities /view content

EmpowHer Overview

  • 1.
    1EmpowHERsaves lives“Reading anarticle on EmpowHERsaved my loved one’s life.”“Thank you for such a life-changing experience.”“Plain and simple... EmpowHERsaved my life.”MelissaMember, EmpowHERGinaMember, EmpowHERMonaLouMember, EmpowHER
  • 2.
    2EmpowHER /General OverviewHealthMedia Company for Women
  • 3.
    Started in 2007by renowned women’s health advocate Michelle King Robson
  • 4.
    Fastest growingin the category:Top7%Top5Top25Women’s Health& Wellness SiteSource: Experian HitwiseOf All Women’s Lifestyle SitesSource: Experian Hitwise (all categories)Of All Health SitesSource: Experian Hitwise
  • 5.
    3Michelle’s Story“We’ve allheard the saying … ‘necessity is the motherof invention.’ Well, after clearing my head and takingresponsibility for my own health and wellness; I made adecision – that no other woman would suffer as I had.”
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
    Decision makers &buyersMorethan80%9out of10Women Seek HealthInformation via the WebNational Marketing Institute, 2009Of Healthcare PurchasingDecisions are Made by WomenDaria Blackwell, Knowlage Clinic Inc.,At Women’s Health and Wellness Conference, 2008
  • 11.
    Value /Leader inWomen’s Health Category5• Freshest facein women’s health, women’s lifestyle, and general health categories among peers and competitors• Only network of sites and communities exclusively dedicatedto women’s health and wellness•Rising starand favorite among new media and social media savvy health and wellness brand managers, marketers and agenciesSource: Quantcast
  • 12.
    Value /Our Growth& Recognition vs Competition6EmpowHER Visits 2010 vs. CompetitorsWomensHealthEmpowHER LifescriptWomen.WebMDJan 451K Dec 1.1MJanuary 2010 - December 2010 = 125% Increase. Source: Omniture*Does not include offsite syndication views of EmpowHER content Award-winning, market-leading
  • 13.
    Featured inmajor media reaching over 40 million households7Partnership Opportunities /OverviewOriginal Video, Articles, Slide Shows, Resource Centers, Provider Profiles, EventsQ & A, Special Offers, Client News, Expertise, Programs, Brand/Product, Web Advertising, Condition Programs, Campaigns, SEM, SEO, Audience conversion toolsCommunity/Membership, Groups, Polls/Surveys, Research, Member Profiles, Content Syndication, Social Media integrationDetailed Analytics, Custom Reports
  • 14.
    8EmpowHER.com /Conditions &Wellnessview content
  • 15.
    9EmpowHER.com /Video &Newsview content
  • 16.
    10EmpowHER.com /Video &Newsview content
  • 17.
    11Health & WellnessTopicSponsorshipsPartnership Opportunities /view content
  • 18.
    12Health & WellnessTopicSponsorshipsPartnership Opportunities /view content

Editor's Notes

  • #9 700 health conditions and wellness topicsDefinition, prevention, cause and risk, treatments, community, expertsDrugs & Supplements directoryExtensive Medical library
  • #10 Our world-class content team is comprised of top online and television content production talent and highly qualified copywriters, research scientists, editors, bloggers and social media expertsCustom created videoIn-house production team50+ HER writers producing ~500 articles per month
  • #12 Content development and integrationContent optimization & sponsorshipCampaign measurementBenefit/Value: Developing content and publishing it within an objective, relevant area and driving highly targeted women/users to your content“Brands that educate best, sell more on EmpowHER.”