How can big data help us look differently at our customer base? A presentation by Elan Rosenberg, Business Development Director, Marketing Analytics at cVidya
Susan Cordts, President/CEO of Adaptive Technologies, Inc. (ATi) provided this presentation to attendees of the American Marketing Association Phoenix meeting on August 27, 2008. The presentation details analytics, customer values and how to target the right customer, at the right time, with the right message and media.
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Accelerating Customer Insights & enhancing Business impactAjay Kelkar
How do you convert data into insight and then use that to drive business impact. Here are some lessons from my experience in HDFC bank and also as an entrepreneur at Cequity
4 proven ways to optimize the customer journeygroupfio1
Hearing a lot about optimizing your customer journey but not sure how to make that happen? Here's a tip: it starts and ends with data, and it's not how much data you have, but how you use it.
Our latest blog gives you some solid tips to start you on the right road to boosting your journey. Find out more here: https://www.groupfio.com/4-proven-ways-to-optimize-the-customer-journey/
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
Susan Cordts, President/CEO of Adaptive Technologies, Inc. (ATi) provided this presentation to attendees of the American Marketing Association Phoenix meeting on August 27, 2008. The presentation details analytics, customer values and how to target the right customer, at the right time, with the right message and media.
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Accelerating Customer Insights & enhancing Business impactAjay Kelkar
How do you convert data into insight and then use that to drive business impact. Here are some lessons from my experience in HDFC bank and also as an entrepreneur at Cequity
4 proven ways to optimize the customer journeygroupfio1
Hearing a lot about optimizing your customer journey but not sure how to make that happen? Here's a tip: it starts and ends with data, and it's not how much data you have, but how you use it.
Our latest blog gives you some solid tips to start you on the right road to boosting your journey. Find out more here: https://www.groupfio.com/4-proven-ways-to-optimize-the-customer-journey/
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
Engagement Analytics and the right platform for next best action makes for a compelling experience across channels. Regardless of CMS, CRM or MAP systems you have in place Thunderhead is a great way to bring together a unified understanding of your customer journey.
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
During the last quarter of 2013 the Marketing Society and SAP ran a LinkedIn poll targeting senior marketers in the Asia-Pacific region asking the question ‘What is your current top concern as a senior marketers'?
The findings have revelled that Asia-Pacific marketers face hurdles in meeting strategic goals amid rampant changes in buying behaviour, and marketers are striving to overcome obstacles effecting customer engagement.
Download this free snapshot survey report to learn more.
Engage customers like never before. To engage more see: http://sqz.co/Kx9p8DX
Introduction to Decision Strategy Manager, the tool used to create Decision Strategies.
Introduction to the Decisioning Components, the building blocks of Decision Strategies
Being a High Performing Sales Organization Requires a Hard Reset on Conventio...Dennis Stoutjesdijk
Regardless of what has worked in the past, the unintended consequences of both technology advancement and buyer behavior is wreaking havoc on sales organizations. Whether you have a small sales force or a highly complex go to market strategy, there is no avoiding the reality that how we sell has forever changed. Tiffani will challenge conventional thinking, pushing sales to a more customer driven mindset and away from an internal productivity and performance based management style and outline what she thinks the modern sales force will look like in the future.
Building Outstanding Customer RelationshipsAmy Cross
Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful marketing strategy – especially in financial services, where customer data is abundant but hard to act on for marketing use. It’s a concept that the whole organization needs to align on because it impacts the entire customer experience. With next best action marketing, each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy.
To implement next best action marketing, you need to have the right technology in place. It should be able to give you a complete understanding of each and every customer, and also be able to decide on – and recommend – the right actions to take, at the right time, based on the complete and actionable view of each individual customer.
James Taylor, CEO of Decision Management Solutions, and Steven Noels, CTO and Co-Founder of NGDATA, delve into next best action marketing, how you can use it to empower the customer experience, and the right technologies to get you there.
Key takeaways include:
Key concepts of next best action marketing
The importance of understanding your customers in an omni-channel environment
How to get your organization aligned around the strategy
How to get on the road to success with the right technology in place
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
It’s time to embrace the future of customer engagement. You need a customer-centric approach in order to build your business around the needs, preferences and intents of your customers on an ongoing basis. But do you know how to create the optimal customer insight platform to get you there?
Our guest Brandon Purcell, Senior Analyst at Forrester Research, and Steven Noels, CTO and Co-Founder of NGDATA, defines what the customer insight platform is, and how it can be used to engage in a relevant way with your customers, transform your business, optimize costs and achieve new growth.
Key takeaways include:
How to stay ahead of evolving customer demands, and how data and analytics play an essential part
Understanding all the components necessary to transform customer data into insights to meet and exceed your customers’ expectations
How to operationalize customer insights to optimize every customer interaction
Predictive Analytics for Customer Targeting: A Telemarketing Banking ExamplePedro Ecija Serrano
A comparison of classification methods to predict buyers in banking telemarketing. Overcoming class imbalance and gaining insight on what customers are likely to buy a particular financial product.
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
Engagement Analytics and the right platform for next best action makes for a compelling experience across channels. Regardless of CMS, CRM or MAP systems you have in place Thunderhead is a great way to bring together a unified understanding of your customer journey.
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
During the last quarter of 2013 the Marketing Society and SAP ran a LinkedIn poll targeting senior marketers in the Asia-Pacific region asking the question ‘What is your current top concern as a senior marketers'?
The findings have revelled that Asia-Pacific marketers face hurdles in meeting strategic goals amid rampant changes in buying behaviour, and marketers are striving to overcome obstacles effecting customer engagement.
Download this free snapshot survey report to learn more.
Engage customers like never before. To engage more see: http://sqz.co/Kx9p8DX
Introduction to Decision Strategy Manager, the tool used to create Decision Strategies.
Introduction to the Decisioning Components, the building blocks of Decision Strategies
Being a High Performing Sales Organization Requires a Hard Reset on Conventio...Dennis Stoutjesdijk
Regardless of what has worked in the past, the unintended consequences of both technology advancement and buyer behavior is wreaking havoc on sales organizations. Whether you have a small sales force or a highly complex go to market strategy, there is no avoiding the reality that how we sell has forever changed. Tiffani will challenge conventional thinking, pushing sales to a more customer driven mindset and away from an internal productivity and performance based management style and outline what she thinks the modern sales force will look like in the future.
Building Outstanding Customer RelationshipsAmy Cross
Next best action marketing is a tactic that has been around for a while, but few marketers have been able to fully take part in this powerful marketing strategy – especially in financial services, where customer data is abundant but hard to act on for marketing use. It’s a concept that the whole organization needs to align on because it impacts the entire customer experience. With next best action marketing, each customer becomes a “segment of one” versus a “segment of many,” improving marketing action precision and relevancy.
To implement next best action marketing, you need to have the right technology in place. It should be able to give you a complete understanding of each and every customer, and also be able to decide on – and recommend – the right actions to take, at the right time, based on the complete and actionable view of each individual customer.
James Taylor, CEO of Decision Management Solutions, and Steven Noels, CTO and Co-Founder of NGDATA, delve into next best action marketing, how you can use it to empower the customer experience, and the right technologies to get you there.
Key takeaways include:
Key concepts of next best action marketing
The importance of understanding your customers in an omni-channel environment
How to get your organization aligned around the strategy
How to get on the road to success with the right technology in place
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
It’s time to embrace the future of customer engagement. You need a customer-centric approach in order to build your business around the needs, preferences and intents of your customers on an ongoing basis. But do you know how to create the optimal customer insight platform to get you there?
Our guest Brandon Purcell, Senior Analyst at Forrester Research, and Steven Noels, CTO and Co-Founder of NGDATA, defines what the customer insight platform is, and how it can be used to engage in a relevant way with your customers, transform your business, optimize costs and achieve new growth.
Key takeaways include:
How to stay ahead of evolving customer demands, and how data and analytics play an essential part
Understanding all the components necessary to transform customer data into insights to meet and exceed your customers’ expectations
How to operationalize customer insights to optimize every customer interaction
Predictive Analytics for Customer Targeting: A Telemarketing Banking ExamplePedro Ecija Serrano
A comparison of classification methods to predict buyers in banking telemarketing. Overcoming class imbalance and gaining insight on what customers are likely to buy a particular financial product.
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
InData Labs. How we leverage Big Data - 5 use casesInData Labs
Wondering what InData Labs is all about? Check out the presentation explaining how our team combines technology and data science to make sense of big data and help businesses implement data-driven decisions.
Contents:
2 slide: About InData Labs:
Leveraging the latest big data technologies with a highly professional & talented team of data engineers, statisticians & mathematicians, we help our clients solve high impact business problems
3: Our solutions:
• Big Data strategy consulting.
• Big Data platform engineering and technical support.
• Data Science: High-end predictive analytics solutions.
4: Leverage advantages of MoneyGraph product to strive your business forward:
• Process social data
• Precise segmentation
• Trending topics monitoring
• Finding opinion leaders
5-11 slides: We master the following cases:
• A/B testing
• Customer churn
• Personalized product offerings
• Real-time fraud detection
• Risk management
indatalabs.com
What is Payment Tokenization?
Tokenization enables banks, acquirers and merchants to offer more secure (mobile) payment services.
It is the process of replacing card data with alternate values.
The original personal account number (PAN) is disconnected and replaced with a unique identifier called a payment token.
The ‘mapping’ between the real PAN and the payment tokens is safely stored in the token vault.
With tokenization the original PAN information is removed from environments where data can be vulnerable.
Why tokenization?
Tokenization heavily reduces payment fraud by removing confidential consumer credit card data from the network.
The original data stays in the bank’s control. External systems have no access to this.
Tokens are not based on cryptography and can therefore not be traced back to the original value.
How does tokenization work?
Step 1: A payment token is generated from the PAN for one time use within a specific domain such as a merchant’s website or channel.
Tokens are sent to the token vault and stored in a PCI-compliant environment which does not allow merchants to store credit card numbers.
Step 2: Tokens are loaded on the mobile device.
Step 3: The NFC device makes a payment at a merchant’s NFC point-of-sales (POS) terminal.
Step 4: The POS terminal sends the token to the acquiring bank, which sends it to the issuing bank through the payment network.
Step 5: The issuer de-tokenizes the token to the real PAN and, if in order, approves the payment.
Step 6: After authorization from the card issuer, the token is returned to the merchant’s POS terminal.
Payment tokens perform like the original PAN for returns, sales reports, marketing analysis, recurring payments etc.
20. How can I issue tokens?
In order to use tokenization, a bank or merchant should become a token service provider (TSP).
A TSP manages the entire lifecycle of payment credentials including:
1. Tokenization: replaces the PAN with a payment token.
2. De-Tokenization: converts the token back to the PAN using the token vault.
3. Token vault: establishes and maintains the payment token to PAN mapping.
4. Domain management: improves protection by defining payment tokens for specific use.
5. Clearing and settlement: ad-hoc de-tokenization during clearing and settlement process.
6. Identification and verification: ensures the original PAN is legitimately used by the token requestor.
Thinking of issuing payment tokens to e.g. secure mobile payments or secure your online sales channel? Bell ID can help: www.bellid.com – info@bellid.com
Martin Cox – Global Head of Sales
To increase the security of mobile payments, many payment schemes nowadays apply a technology called tokenization.
Tokenization is the process of replacing an existing payment card number with a surrogate value (token).
This token is used during a payment transaction, keeping the original card number safe.
A Token Service Provider (TSP) is an entity within the payments ecosystem that generates and manages tokens.
The TSP maps the original card number with the payment tokens and stores this safely in a token vault.
Often these tokens can only be used in a specific domain such as a merchant’s online website or channel, limiting the risk even further.
A TSP manages the entire lifecycle of payment credentials including: Token Requestor Authorization Host
1. Tokenization: Replaces the PAN with a payment token.
2. De-tokenization: Converts the token back to the PAN using the token vault.
3. Token vault: Establishes and maintains the payment token to PAN mapping.
4. Domain management: Adds additional security by restricting tokens to be used within specific (retail) channels or domains.
5. Identification and verification: Ensures that the payment token is replacing a PAN that was legitimately used by the token requestor.
6. Clearing and settlement: Ad-hoc de-tokenization during clearing and settlement process.
Issuers, acquirers and merchants that wish to offer mobile and/or digital payments to customers can become a TSP.
Becoming your own TSP gives full control over the tokenization process: creation, storage, issuance and management.
By having your own TSP, you are in full control of digital payments by issuing tokens directly without third party intervention.
By using a third party TSP from the payment schemes, issuers need to integrate with each payment scheme.
Benefits of having you own TSP:
1. Reduce long term costs: no additional TSP fees from the payment schemes.
2. On-us transactions: save on transaction fees when you are the issuing as well as the acquiring bank.
3. Banks retain their privacy because data and roadmaps do not have to be shared with the schemes.
4. Keep track of customer payment behavior to gain valuable insight and be able to offer personalized services.
5. Expand to multiple use cases. Host Card Emulation Embedded SE Internet: Card-Not-Present Value added services / non-card payments
6. Have your own strategy and be future proof in order to stay competitive.
Bell ID® Token Service Provider enables issuers and processors to perform the role of a Token Service Provider.
Increasing penetration of smartphones, Aadhaar-linked bank accounts and a host of powerful open and programmable capabilities is set to create the ‘WhatsApp moment’ for Indian banking.
IndiaStack is a set of APIs that allows governments, businesses, startups and developers to utilise an unique digital Infrastructure to solve India’s hard problems towards presence-less, paperless, and cashless service delivery.
Turning Big Data into More Effective Customer ExperiencesNG DATA
Discover how you can improve customer experiences and increase profitability for Telecoms.
To learn more about NGDATA or Lily Enterprise 3.0, please visit ngdata.com
In this presentation, Paul Ballew, D&B's Chief Data and Analytics Officer, explains the three levels of insight needed to gain an informed perspective for smarter decisions involving big data.
Drive your fundraising success webinar may 2014Brandon Fix
Drive your fundraising success with strategy, smart technology and better data. A webinar presented by 2Dialog & Third Sector Labs on May 18, 2014.
Presented by Chris Goodman of 2Dialog and Brandon Fix of Third Sector Labs
HP Mobility Perspective at the Mobile World Congress 2014 in BarcelonaPronq by HP
HP Mobility Perspective - presented by Dr. Alberto Torres, Senior Vice President, Pan-HP Mobility
Enterprise mobility is becoming critical for businesses. HP is innovating and offering solutions across the stack.
Making sense of data-driven innovationAlyssa Miron
What if data could uncover everything you ever needed to know about how and why your customers are using your products? In this talk, we’ll walk through how you can develop your products in a way that is so uniquely well-informed. It’s innovative; all through the use of consumer-behavior data. Listen up, because what you learn in this session will blow your mind.
Stewart Townsend, Datasift 'Know your customer - Stop listening'Interactive Scotland
Stewart Townsend, Head of Business Development, Datasift
Data, data everywhere… from our unique experience providing social data to hundreds of customers, we have learned the biggest problems you’ll encounter when you get all the data you wish for. Stewart will be sharing his thoughts on how to stop listening, breathe and focus on knowing your customer using the social data available to you. From hundreds of sources with numerous use case scenarios you will see how this is crucial to growing your business.
S ba0881 big-data-use-cases-pearson-edge2015-v7Tony Pearson
IBM is a market leader in big data and analytics solutions. This session explains the basics of Big Data, with actual use cases of clients who have benefited from IBM solutions in this space, followed by architectures with IBM BigInsights, BigSQL, Platform Symphony and Spectrum Scale.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
The Future of the Web Will Be Driven by First-Party DataTinuiti
The Future of the Web is here – are your marketing efforts keeping up?
In this series, we dove deep into what the Future of the Web looks like, including the critical areas of: unified measurement, collecting and utilizing first-party data, and an agile mobile strategy.
Invited talk planned for STI summit in Russia in July 2013. Due to an error in visa I never made it to Russia. Here is the talk anyway. The first part is my standard big data talk. The second part is about the semantic web and big data.
In this webinar, Steven Noels CTO of NGDATA, walks through interactive Big Data to gain real-time intelligence, connect with customers in new ways and deliver greater value through stronger relationships and more compelling offers and services in order to build customer lifetime value and satisfaction.
Big Data Monetization - The Path From Internal to ExternalcVidya Networks
"How can big data help us accelerate external monetization?"
A presentation by Hezi Zelevski, VP Corporate Development at cVidya
Presented in the " Monetizing Big Data in Telecoms World Summit 2015" conference in Singapore on April 20-21, 2015
Revenue Assurance Industry Update - Webinar by Dr. Gadi Solotorevsky, cVidya'...cVidya Networks
The Revenue Assurance arena is going through significant changes. To learn more, see this webinar presentation by Dr. Gadi Solotorevsky, cVidya’s CTO and Chair of the Revenue Assurance Modeling Team of the TM Forum. Find out more about those changes, the reasons behind them, and how they come into play in the daily activities of Revenue Assurance departments.
For more information on revenue assurance: http://www.cvidya.com/
“Full Strike – using your data to hit targeting, proposition and strategic in...cVidya Networks
Synopsis: Mobile operators may be overlooking their greatest asset—customer data—as they fight in crowded markets for a competitive edge. To win, they must increase customer spending, reduce churn and attract new subscribers. The vast array of customer data that they generate could be a powerful competitive weapon. However, only when this data is properly gathered, managed and analyzed can its full potential be utilized.
Why should RA & Fraud Managers rethink the way they manage their business?cVidya Networks
In Digicel's 7th Annual International Business Forum 2013 in Panama, Ms. Efrat Nissimov, cVidya's Director of Product Management, presented “Managing Revenue Risks"
Hacking PBXs for international revenue share fraudcVidya Networks
PBX Fraud is still ranked as a top emerging fraud method globally and is a big concern in all telecom operators. In the last CFCA Educational Event in Seattle, Mr. Tal Eisner, cVidya's Senior Director Product Strategy, presented a case study on the topic of “Hacking PBXs for international revenue share fraud".
How to monetize and generate revenues from data services in a competitive marketcVidya Networks
Presentation on the topic of “How to monetize and generate revenues from data services in a competitive market", held by Ms. Amit Daniel, cVidya’s EVP of Marketing and Business Development, during the Pricing Mobile Data 2013 event.
"The Impact of Data Traffic Explosion and LTE on Revenue Assurance and Risk" cVidya Networks
A case study on the topic of "The Impact of Data Traffic Explosion and LTE on Revenue Assurance and Risk" was presented by our customer Rodrigo Otávio Moreira Gonçalves, Head of Revenue Assurance at Telefonica Vivo Brazil
cVidya RA for Electric Utilities - RA Forum ConferencecVidya Networks
Eedo Lifshitz, AVP Business Development chaired the “Revenue Assurance for Utilities” conference held in Berlin on June 26-28
Read here his presentation: “Aligning Revenue Assurance with Utility Business Objectives”
How Fraud Management is shifting towards new domains and why the only way fraud units can stay relevant is by doing other things rather than Fraud Management.
Read cVidya's Tal Eisner's presentation titled "Changing Modus Operandi" as presented in latest CFCA Educational Event held in Toronto June 5th
Smart Margin Analytics: Why Bolting on a Margin Assurance Capability to an Existing Revenue Assurance System can Deliver Big Savings - Efrat Nissimov, Director of Revenue Assurance Product Management, cVidya, in the Telecom Analytics 2013 Conference in Atlanta, January 30-31, 2013
Sheila Hensley, Director of Finance, ATN-Alltel and Amir Gefen, Director of Industry Relations, cVidya Networks presented the following on how cVidya implemented a new Revenue Assurance program at Alltel
TM Forum #MWA12 Catalyst Presentation with cVidyacVidya Networks
cVidya presented their ProactiV Risk Mangaement tool and about developing a comprehensive operational and business Risk Mapping model for LTE/4G networks and Mobile Money services, using TM Forum’s Frameworx latest entities and best practices
Telco’s change in Climate Brings new opportunities for growthcVidya Networks
cVidya presented on the changing telecom climate bringing new growth opportunities for CSPs at the FIINA and 6th SATA FMRANS Workshop in November 2012.
2. 2
A leading supplier of Revenue Analytics solutions to
communications and digital service providers
Founded: 2001
300 employees in 15 locations worldwide
Deployed at 7 out of the 10 largest operators in the world
150 customers in 64 countries
Processing 2.45 Billion subscribers in deployments globally
Saving over $12 Billion to providers annual revenue
Partnering with world leading vendors
What You Should Know ABOUT US
2
3. 3
How can big data help us look differently at our customer base?
What if you identify that these are
all one family with different kind of data users?
Daughter
Mother
FatherSon
3
4. 4
And what if you knew that they are mainly interested
in Football?
4
5. 5
So, how can this optimize our marketing activities?
5
10. 10
Tools to support a non-technical marketer with
quick path from ideation to actionable results
Complexity of getting near real-time data
insight supporting informed decisions
Lack of subscriber insight for personalized user
experience
Multiple and disparate data sources
Access, collection, enrichment, analysis
Quick, relevant and cost-effective launch of new
services and propositions
Base Management
Challenges & Needs
10
11. 11
How does the CSP see the Williams family today?
Debra
− Private account
− Plan: bundle of 3 GBs data,
unlimited nat’l/int’l voice/sms
− Silent roamer (mainly WiFi)
Colin
− On a student plan in a competitor network
Mike
– Prepaid SIM
– No visibility on demographics
– Plan: recurrent bundle of 500MBs
data, 500 minutes, 500 SMS
– Occasionally exceeds data allowance
George
– SOHO account
– Plan: bundle of 5 GB data,
unlimited nat’l voice/sms
– Never exceeds data allowance
?
Jessica
− On the same account as Debra
− Plan: bundle of 1 GB data,
unlimited nat’l voice/sms
− Regularly exceeds data
allowance
?
Debra
Jessica
George
Mike
Colin
12. 12
Top-up stimulation offers
Mobile data dongle
Cloud storage
Standard roaming package
Extra SIM for a tablet
Bridge data bundle
Data bundle upsell
…and what can it offer them?
?
Debra
Jessica
George
Mike
13. 13
Utilizing big data
analytics
Data Available
Customer attributes, XDRs, DPI,
device, location, data bundle
utilization, point of sale, invoice, top-
ups, etc…
Insights
Correlations, relationships, patterns,
habits
Correlations – social circles, families,
SMBs
Patterns of use – profile enrichment
Interests
Gender and age groups
Influencers (new offers, retention)
Needs and communication habits as
individuals and as a group/segment
13
14. 14
What can big data analytics reveal about the Williams family?
?
?
Family Circles
15. 15
What can big data analytics reveal about the Williams family?
?
Age Group
(8-13)
16. 16
What can big data analytics reveal about the Williams family?
?
Gender
17. 17
What can big data analytics reveal about the Williams family?
Interests
Family Circles
?
?
Age
Gender
Devices
18. 18
What can big data analytics reveal about the Williams family?
?
?
Now what can we offer them?
Shared, multi-device, data family plan
Acquisition campaign – add another family member
Migration of prepaid to post-paid
Special data roaming rates
Device upgrade supporting LTE *
Promotions on a special occasion to a sports event
1 month free offer for a Mobile HDTV sports pack
* “Apple to be the
most desired brand among
American teenagers”
(Piper Jaffray’s 25th
bi-annual teen survey)
19. 19
Let’s zoom out to a full customer base family analysis
Tethering and multi-device usage
Correlation between # data users
and family ARPU/Usage
Families data usage characteristics
Family size distribution
Influencers
20. 20
cVidya Enrich – Your Guided Path to Actionable Insights
Self-service environment for Telecom
marketers
Pre-modeled customer data analytics with
use cases focusing on different business
objectives
Identifies potential target micro-segments
for different marketing activities
Impact analysis of potential offers on
targeted segments
Combines advanced analytical models,
based on machine learning sophisticated
algorithms
Greater visibility of meaningful data