My social media and email marketing ROI presentation from the three 2012 McGladrey "Carolinas Clients, Alumni and Friends Events" (Greensboro, Charlotte, and Raleigh, NC).

1. Adam Q. Holden-Bache | Mass Transmit @adamholdenbache

3. WHAT MATTERS MOST IN SOCIAL MEDIA?
• OFFER VALUE
• Be helpful
• BE PERSONABLE
FOCUS ON THE PEOPLE, NOT THE TECHNOLOGY
@adamholdenbache

5. HOW DO YOU DO BUSINESS
THROUGH SOCIAL MEDIA?
• ESTABLISH NEW, MEANINFUL RELATIONSHIPS
BUILD CONVERSATIONS, NOT CAMPAIGNS
@adamholdenbache

7. HAVE A GOAL
• INCREASE BRAND AWARENESS
• GENERATE New Connections or Opt-Ins
• GENERATE LEADS
• INCREASE SALES
@adamholdenbache

9. PROVIDE VALUE
• INSights (SHARE QUALITY content)
• INFORMATION (share your expertise)
• Assistance (help others)
Position yourself for new opportunities
@adamholdenbache

11. WHO SHOULD YOU FOLLOW?
• anyone you meet in person
• thought leaders in your industry
• potential clients
• those that can help you professionally
• those you want to research or emulate
@adamholdenbache

12. Where do you find connections?
Industry events: Community sites:
• Twitter hashtags • facebook pages
Question/Answer Sites: Industry blogs:
• linkedin Groups • authors
• quora • commenters
@adamholdenbache

14. THINGS TO DO EVERY DAY
• SHARE A BUSINESS RELATED ARTICLE OR BLOG POST
• ASK A QUESTION
• ANSWER A QUESTION
• FOLLOW OR CONNECT WITH SOMEONE
• COMPLIMENT someone
@adamholdenbache

15. Recognize the INtangibles
• 72% of businesses say social media has
helped close business
• 66% Say it Increases Conversion Rates
• 63% Say it increases positive customer mentions
Social Media ROI is more than just sales

17. CRAFT A great subject line
• invoke curiosity
• create urgency
• Offer knowledge or information
• PERSONALIZE
@adamholdenbache

18. 5 SENTENCE maximum
• who you are
• what you want
• why it is beneficial or necessary
• why I should help you
• what the next step is

19. PERSONAL EMAIL:
INCLUDE A SIGNATURE
• Name & title
• phone
• social connections
• call to action
@adamholdenbache

21. The biggest email marketing
day of the year is…
Cyber Monday
93% OF MAJOR ONLINE RETAILERS SENT AT LEAST ONE
PROMOTIONAL EMAIL ON CYBER MONDAY

22. B2B uses for email Marketing
• lead Generation (78%)
• Building brand (68%)
• driving sales (59%)
• Thought leadership (52%)

23. Maximize Email marketing ROI
• use an esp (email service provider)
• focus on the value for the recipient
• have a goal (and an easy path to achieve it)
Email roi = $40.56 for every dollar spent*
*Direct Marketing Association, 2012 @adamholdenbache

25. gain from investment – cost of investment
Cost of investment

26. ROI RULES
1. ROI is media-agnostic
2. Every resource has a value
3. ROI can only be calculated
after the investment has yield a return
4. ROI must be calculated in $$$
@adamholdenbache

27. Measuring ROI
• Establish goals
• design campaigns to be measurable
• Always test and analyze results
• focus on decisions that improve roi

28. Adam Q. Holden-Bache
CEO/Managing Director
Mass Transmit
adam@masstransmit.com
@adamholdenbache