On February 12, this was presented to Small Business owners and marketers who wanted to learn more about their marketing and sales opportunities.

1. Unlock
the
Power
of
Marke1ng
In
2016

2. grownebraska.org
|
888-­‐GROW-­‐NEB
GROW Nebraska’s Mission: To create sustainable economic
development by supporting entrepreneurs and small
businesses through education, promotion, and market access.
★ 501(c)3 Non-Profit started
in 1998
★ Sole purpose is to help with
marketing and awareness
★ We don’t re-create services
already available.
Who
We
Are

3. grownebraska.org
|
888-­‐GROW-­‐NEB
Who is your target audience?
Where can you reach them?
What do you want them to think about your
business?
Why should they believe you?
What’s the purpose?
The
Basics

4. grownebraska.org
|
888-­‐GROW-­‐NEB
What is a Brand?
Most Important:
• Visibility
• Consistency
• Experience
Branding

5. Is
Social
Media
Right
For
You?

6. grownebraska.org
|
888-­‐GROW-­‐NEB
Facebook
LinkedIn
TwiNer
Pinterest
Instagram
Google+
All
Business
Focused
All
Mostly
Women
Young
Adults
Mostly
Men
IT
&
Mktg
Sharing,
text,
photos
&
links
Sharing
news,
product
info,
tesBmonials
Sharing
text,
news,
photos
&
links
“Pinning”
photos,
videos
&
images
Photos
of
people
&
Products
Sharing,
text,
photos
&
links
Engage
Increase
Visibility
Large
Audience
Thought
leadership;
Groups
and
Comments
Retweets,
Influencers
&
ReputaBon
Building
Sharing
products,
how-­‐to/Bps,
e-­‐books,
Ideas
Link
to
products
or
website,
Likes
&
Comments
BeRer
SEO
&
ReputaBon
Building

7. grownebraska.org
|
888-­‐GROW-­‐NEB
Periscope/Meerkat
Snapchat
YouTube
Email
Marke1ng
Young
Youth
All
All,
slightly
less
youth
Streaming
video,
news,
demonstraBons,
live
interacBon
Sharing
photos,
urgent
news
&
deals
Sharing
videos
of
stories,
how
to’s,
informaBon
Sharing
a
specific
message,
news,
deals
Engage
Increase
Visibility
High
Engagement
and
Urgency
Indexing
on
the
2nd
largest
search
engine
Visual
sharing
of
products,
how
to’s/
Bps,
ideas
High
VersiBlity

8. grownebraska.org
|
888-­‐GROW-­‐NEB
What
Should
I
Post?
• 50-30-20 Formula
• 3 Content Inspiration Questions
• What advice have people been asking you for lately?
• What’s new at your business/organization?
• What did you do recently to help someone achieve
success?
• Ask The Audience
• Quality, not Quantity

9. grownebraska.org
|
888-­‐GROW-­‐NEB
Facebook
• What the audience is looking for:
• Useful, interesting, informative content
• Text, photos, videos
• Tactics
• Motivational Quote, Did You Know, Fill In The Blank
• Link, link, link!
• Use Hashtags
• Example: https://www.facebook.com/growneb/

10. grownebraska.org
|
888-­‐GROW-­‐NEB
TwiRer
• What the audience is looking for:
• News, brand updates, trends
• Tactics
• Get in on trending topics – hashtag!
• Be a Re-tweet Expert
• Share local and business news
• Be a part of the conversation
• ads.twitter.com
• Example: https://twitter.com/GRAINPLACEFOODS

11. grownebraska.org
|
888-­‐GROW-­‐NEB
Pinterest
• What the audience is looking for:
• Photos, videos, DIY products, tips, how to’s
• Tactics
• Combination of educational, brand specific, and fun
• Be mindful of top 5 boards
• Use Contributor Boards
• Don’t forget: It’s not just about your product
• Example: https://www.pinterest.com/middlesiswines/?redirected=1

12. Let’s
Take
A
Break
(5
minutes)

13. grownebraska.org
|
888-­‐GROW-­‐NEB
Google+
• What the audience is looking for:
• Links, photos, video, news, blog posts
• Tactics
• Share your blog posts
• Get your information indexed on Google
• Example: https://plus.google.com/+SocialMediaExaminer

14. grownebraska.org
|
888-­‐GROW-­‐NEB
Instagram
• What the audience is looking for
• Photos of products/people, inspirational quotes
• Tactics
• Inspire, entertain, inform
• Stories
• Behind-the-scenes
• Know the feeling you want to convey
• Example: https://www.instagram.com/homeandclosetvintage/

15. grownebraska.org
|
888-­‐GROW-­‐NEB
Video
What’s Your Best
Option for Video?
• YouTube
• Periscope
• Meerkat
• Vine
• Snapchat
• What the audience is
looking for:
• How to, tips, entertainment
• Tactics
• Instructions, stories,
information
• Examples:
https://www.periscope.tv/isocialfanz
https://vine.co/search/rafter+7s

16. grownebraska.org
|
888-­‐GROW-­‐NEB
LinkedIn
• What the audience is looking for:
• Industry News, Networking, Tips, Solutions, Jobs
• Tactics
• Personal vs Company vs Group
• Share Events
• Show that you are an expert
• Examples:
• https://www.linkedin.com/today/author/4779?trk=prof-sm
• https://www.linkedin.com/groups/2086245

17. grownebraska.org
|
888-­‐GROW-­‐NEB
Email
MarkeBng
• What the audience is looking for:
• Valuable information
• Tactics
• Ask for emails, build your list
• Set expectations and stick to them
• Connect to social media
• Promote, inform, relate
• Catch them with an honest subject line
• Example: http://www.constantcontact.com

18. grownebraska.org
|
888-­‐GROW-­‐NEB
Get
More
Followers
Follow
your
best
customers
&
Engage
them.
Add
Social
Links
to
Everything:
• Your
Email
Signature
• All
MarkeBng
Campaigns
• Deals
&
Special
Offers
Again,
make
it
easy
to
share.
Be
consistent!

19. grownebraska.org
|
888-­‐GROW-­‐NEB
Evaluate
Your
Progress
You can’t track what
you don’t measure!
• Google Analytics
• Increase in Google
Alerts
• LuckyOrange.com
• Built-in Analytics
Tools

20. grownebraska.org
|
888-­‐GROW-­‐NEB
eCommerce
• Hosted vs Self Hosted eComm Platforms
• Shopify – Hosted, $29/month
• Volusion – Hosted, $15/month
• BigCommerce – Hosted, $24.95/month
• Magento – Self Hosted, $15/month
• WooCommerce – Self Hosted, WordPress
• Amazon, eBay, Etsy, BuyNebraska.com
• Integrated with Social Media

21. grownebraska.org
|
888-­‐GROW-­‐NEB
Payment
Processing
When
searching
for
the
best
merchant
to
supply
credit
card
processing
for
small
business
consider
these
two
main
factors
before
making
a
decision.
• Low
processing
fees
• Building
your
company’s
creditworthiness
• And
I
recommend
looking
at
ease
of
use
as
well.
• PayPal
• Square
• TSYS Merchant Solutions

22. grownebraska.org
|
888-­‐GROW-­‐NEB
LisBng
–
Don’t
Forget
Your
Brand
• Details – Focus on benefits over technical, but
you need both.
• Professional Photography
• Image Names
• Back up any claims you make
• Advertise

23. grownebraska.org
|
888-­‐GROW-­‐NEB
Homework

24. grownebraska.org
|
888-­‐GROW-­‐NEB
Join
Us
at
Marketech
• April 26th & 27th 2016 at the Holiday Inn Convention Center in
Kearney, NE – www.marketechconference.org
• You’ve all been entered for a half-price ticket to MarkeTECH.

25. grownebraska.org
|
888-­‐GROW-­‐NEB
Thank
you!
Janell Anderson Ehrke
P.O. Box 7
Holbrook, NE 68948
888-GROW-NEB
(476-9632)
janell@grownebraska.org
www.grownebraska.org
Heidi Garvin
Lincoln, NE
402.518.1282
hgarvin@grownebraska.org
www.grownebraska.org
Sara Brownwood
Kearney, NE
402.460.7829
sara@grownebraska.org
www.grownebraska.org