The document provides an overview of an induction session for a media studies course. It includes introductions, icebreaker activities, an explanation of course concepts like media language and representation, sample exam questions, and homework assigning students to watch an introductory video on film and TV language and answer accompanying questions, join a Facebook group, and accept an invitation to a WordPress blog.

2. 1.1 INDUCTION

3. Today: Introductions!
• Who am I?
• Who are you? - The Name Game
• Ground Rules
• Quiz!
• Induction homework
• What are we going to do?
• What is Media Studies?
• Course outline and key concepts.
• Activity
• Set homework task.

4. Today: Name Game
• Name
• Favourite Film/TV Show/Video Game

5. Today: Ground Rules
• In groups, discuss and decide upon 3 rules for the group (staff and students).
• Write them down on a post it note.
• Stick the note upon the board.
• Share with the class.

6. Mixed Messages
All of the media around us contain many messages and
ideas. These can influence the way we act and the way
that we think.
Different people can interpret the same message
differently, for a variety of reasons.
In the next exercise we will see how the same message
can be understood in different ways, depending on who
is making it, what their intention is, and who is receiving
it.

7. Task: Mixed Messages
You will be giving a slip of paper with a statement. Keep
it hidden.
Underneath it will be a description of how it should be
read.
When it is your turn you will read the statement to the
class in the suggested manner and we will try and guess
your intended meaning.

8. Task: Mixed Messages
• Nosey
• Scared
• Bored
• Impatient
• Joking
• Warning
• Disgusted
• Angry
• Instructive
• Curious
• Commanding
• Polite
• Reassuring
• Rude
• Seductive
• Casual
• Disbelief
• Relieved

9. Mixed Messages exercise
It is important to understand and appreciate that the way
that you may respond to a text is different to how someone
else might.
What factors influence the way that we might respond to a
media text?
What media texts have you interacted with today? Have
they changed the way you act or think in any way?
What other examples of media texts influencing their
audience can you think of?

11. 1.2 INTRODUCTION TO MEDIA STUDIES

12. Why study the Media?
To work in a media-related industry
To improve ‘Media Literacy’
To gain a better and well rounded understanding of the
modern world
Because it is fun and interesting! (Of course!)

13. The Media - What is it?
“The Media are not so much a thing as a place most of us
inhabit” Branston, G. & Stafford, R.
What do you think is meant by this statement?
What does the word “media” mean to you?
What examples of media can you think of?

15. The 4 Key Concepts: Media Language
How is a media text
constructed using its
own language to convey
meaning?
For instance, in film
camera angle is
important.
This may also include
the use of colour, sound,
editing and text.

16. The 4 Key Concepts: Media Representation
Who, where or what is being
presented in the media text?
How is it being presented? – simple
or complex? What media language
is used to represent the subject?
Why is it represented in this way?
What is the effect of this?

17. The 4 Key Concepts: Media Audience
Who is the text aimed at, what is their response, how are
they categorised, why do they react, interact and respond to
the media the way they do and who else may be in the
audience besides the target audience?

18. The 4 Key Concepts: Media Institutions
The industries and ideologies that produce, promote and
distribute the media texts; who they are, why do they do it and
how.

19. What we do: AS Level / A level Y1
Component 1 [Exam]: Investigating The Media
Section A Investigating Media Language & Representation
[Advertising/Film Marketing/Music Video/ Newspapers]
Section B Investigating Media Industries & Audiences
[Film/Newspaper/Advertising/Radio/Video Games]
Component 2 [Exam]: Investigating Media Forms & Products
Section A: Television
Section B: Magazines
Section C: Online Media
Component 3 [Coursework/NEA]: Media Production

21. QUESTION 1
WHICH FILM WON THE THE ACADEMY AWARD/OSCAR
FOR BEST PICTURE THIS YEAR (2017)?

22. QUESTION 2
NAME ONE OF THE CELEBRITY’S APPEARING IN THE NEW
SERIES OF STRICTLY COME DANCING?

23. QUESTION 3
WHO WON LAST YEAR'S X FACTOR FINAL (2016)?

24. QUESTION 4
HOW IS THE BBC FUNDED?

25. QUESTION 5
WHAT IS GENRE?

26. QUESTION 6
WHAT IS A STEREOTYPE?

27. QUESTION 7
WHAT WAS THE MAIN CAUSE OF CONTROVERSY IN THE
PRODUCTION OF SCARLETT JOHANSEN’S 2017 FILM GHOST IN THE
SHELL?

28. QUESTION 8
WHAT IS SIGNIFICANT ABOUT THE CHOICE OF NEW
DOCTOR IN BBC1’S DOCTOR WHO?

29. QUESTION 9
WHICH TV SHOW MADE IT'S DEBUT ON CH4 LAST WEEK
HAVING BEEN A MASSIVE SUCCESS FOR BBC 2 AND BBC1?

30. QUESTION 10
WHICH FAMOUS TV PERSONALITY, AND 'ALL ROUND
ENTERTAINER', RECENTLY PASSED AWAY AT THE AGE OF
89?

32. QUESTION 1
WHICH FILM WON THE THE ACADEMY
AWARD/OSCAR FOR BEST PICTURE THIS YEAR?
MOONLIGHT

33. QUESTION 2
NAME ONE OF THE CELEBRITY’S APPEARING IN THE NEW SERIES OF STRICTLY COME DANCING?
• Gemma Atkinson
• Ruth Langsford
• Davood Ghadami
• Mollie King
• Brian Conley
• Rev Richard Coles
• Joe McFadden
• Aston Merrygold
• Simon Rimmer,
• Susan Calman
• Charlotte Hawkins
• Debbie McGee
• Chizzy Akudolu
• Jonnie Peacock
• Alexandra Burke

34. QUESTION 3
WHO WON LAST YEAR'S X FACTOR FINAL?

35. QUESTION 4
HOW IS THE BBC FUNDED?
THE LICENSE FEE

36. QUESTION 5
WHAT IS GENRE?
A CATEGORY OF MEDIA TEXTS THAT SHARE SIMILAR QUALITIES (AKA ‘GENRE
CONVENTIONS’)

37. QUESTION 6
WHAT IS A STEREOTYPE?
AN OVERSIMPLIFIED REPRESENTATION, IMAGE OR IDEA ABOUT A PERSON OR
GROUP OF PEOPLE.

38. QUESTION 7
WHAT WAS THE MAIN CAUSE OF CONTROVERSY IN THE PRODUCTION OF
SCARLETT JOHANSEN’S 2017 FILM GHOST IN THE SHELL?
‘White washing’ of
Asian character

39. QUESTION 8
WHAT IS SIGNIFICANT ABOUT THE CHOICE OF
NEW DOCTOR IN BBC1’S DOCTOR WHO?

40. QUESTION 9
WHICH TV SHOW MADE ITS DEBUT ON CH4 LAST WEEK HAVING
BEEN A MASSIVE SUCCESS FOR BBC 2 AND BBC1?

41. QUESTION 10WHICH FAMOUS TV PERSONALITY, AND 'ALL ROUND
ENTERTAINER', RECENTLY PASSED AWAY AT THE AGE IF 89?
Bruce Forsyth

43. MEDIA HWK1: INDUCTION
• WATCH THE ONLINE VIDEO “THE LANGUAGE OF FILM & TV”
(MOODLE/CLICKVIEW)
• ANSWER THE QUESTIONS ON THE ACCOMPANYING SHEET
• JOIN FB GROUP
• ACCEPT WORDPRESS BLOG INVITE