This document provides the brief for the non-examined assessment component of an A-Level Media Studies course. Students must create a cross-media production for a new factual television program aimed at 18-35 year olds. This includes creating a 2.5-3 minute opening title sequence for a pilot episode, and a website with two pages to promote the program online. The title sequence and website must represent at least one social group and include specific technical and creative elements like characters, locations, sounds, and embedded audiovisual clips.

1. COMPONENT 3
Cross-Media Production
Brief: Television
A LEVEL MEDIA STUDIES NON EXAMINED ASSESSMENT (NEA)
FOR SUBMISSION IN 2023

2. Details of Brief
 A cross-media production for a new television programme in a factual genre (or
subgenre/hybrid) of your choice.
 Create an audio-visual sequence from a new television programme and online materials to
promote the same programme.
 You should create a cross-media production for an independent production company (such
as Tiger Aspect, Kudos or Red Productions) to be broadcast on either Netflix or E4. Your cross-
media production should target an audience of 18-35 year olds with a particular interest in
your chosen genre.

3. TV Brief: Task 1- Audio Visual
 Create the opening pre-title and title sequence for a pilot episode
of a new television programme
 Length: 2 minutes 30 seconds – 3 minutes.

4. TV Brief: Task 1- Audio Visual
Minimum Requirements
• The sequence must construct representations of at least one social group and include the
following:
• A pre-title sequence that aims to ‘hook’ the audience and to establish the programme’s identity, including
key information about the narrative/ topic, the genre and the characters/ participants in the new
programme
• A title sequence that includes the title of the programme/ episode, names of key production personnel,
actors/ participants, and uses appropriate images/ graphics to establish the genre
• Two or more filming locations appropriate to the chosen genre
• At least three different characters or participants
• Construction of narrative exposition and/ or enigma, appropriate to the sequence
• Wide range of camera shots, angles and movement, appropriate to the chosen genre
• Diegetic sound (including dialogue) and non- diegetic sound (such as a soundtrack or sound effects)
• Editing of footage and sound, including continuity editing in the pre-title sequence, and montage editing in
the title sequence if appropriate

5. TV Brief: Task 2 - Online
Create a new functioning website to promote your television programme to its target audience.
This must include a working homepage plus one linked page, either:
• An ‘Episodes’ page
 Or:
• A ‘Further Information’page on a topic/issue(factual programme)
Length: 2 pages, including 30-45 seconds of embedded audio or audio-visual material related to the topic.
*Online options:
 Candidates are not required to create websites through programming languages such as HTML. It is acceptable for
candidates to use web design software or templates in the online options.
 However, candidates must be responsible for the design of the website and all content (such as written text/language,
images, audiovisual material) must be original.

6. TV Brief: Task 2- Online
Minimum requirements Part 1
Your online production must construct representations of at least one social group and include a minimum of 5
original images and audio or audio-visual material as detailed below.
Homepage:
• Original title for the programme and a brief ‘blurb’ to promote the series
• Menu bar including links to other pages and social media sites. Only ONE of these needs to be a working link
• Scheduling details: date and time of broadcast
• Original images that establish the location, narrative/ topic and/or characters/presenters/participants in the programme
Working link to one page from the website, either:
an ‘Episodes’ page: brief synopses of two further episodes from the series, accompanied by appropriate images
Or:
a ‘Further Information’ page on a topic/issue outlining the key themes/issues in the series accompanied by appropriate
images or a ‘Characters’ page introducing two key characters, accompanied by appropriate images

7. TV Brief: Task 2- Online
Minimum requirements Part 2
These pages must include:
Written text that introduces the characters/ presenters/ participants and narrative/ topic of the programme (approximately
200 words in total)
30-45 seconds of original audio or audio-visual material embedded in to one of the pages, for example an interview with
one of the cast, the presenter or the director, or ‘the making of…’ footage
Audio-visual material must include dialogue or narration; it must not just be a sequence of footage set to music