The document outlines the 7 key concepts for A-level Media Studies: 1. Media Language - the tools used to analyze media texts through concepts like denotation and connotation. 2. Institution - the origin and context of a media text and how it influences the form and content. 3. Genre - the codes and conventions of different media types and how genres appeal to audiences. 4. Representation - how media texts portray society through aspects like age, gender, race and ideology. 5. Audience - who media is aimed at and how audiences are targeted for purposes of informing, educating or entertaining. 6. Ideology - the values and beliefs reflected in media texts, often representing