This document discusses the benefits of auctions for real estate agencies. It argues that auctions can help agencies achieve the highest sale prices, sell properties faster, increase brand awareness, and improve team cohesion. Data is presented showing properties in Perth sold on average 6-7 weeks faster through auction than private treaty. The profile of Jason Eldridge is provided, an experienced auctioneer, and next steps are outlined for real estate agencies to start working with him to implement auctions.
3. RESIDENTIAL&COMMERCIALPROPERTY
WHY CONSIDER AUCTIONS?
“Two reasons that were Game Changers for me”…
Property, Fine Art, Jewellery, Antiques &
Collectables, Cars, Wine, Stamps, Rare
Coins, Household every day items…
Digital - Online bidding sales are huge
People are comfortable buying this way!
(Increased Competition & NO price cap)
The worlds most sought after & precious
commodities are ALL traded by AUCTION
1 – Best chance to achieve the
highest premium!
4. RESIDENTIAL&COMMERCIALPROPERTY
WHY CONSIDER AUCTIONS?
2 - SELL & GET PAID QUICKER - IT MADE GOOD BUSINESS SENSE FOR ME
PERSONALLY & MY CUSTOMERS TO ACHIEVE A RESULT IN A TIMELY MANNER!
Perth
Metropolitan
Region
Days on Market *
Auction Private Treaty Difference
Dec - 16
Nov - 16
Oct - 16
Sep - 16
Aug - 16
30
30
30
30
28
69
69
69
69
72
39
39
39
39
44
Jul - 16 28 72 44
Jun - 16 28 72 44
May - 16 28 72 44
Apr - 16 28 72 44
Mar - 16 29 71 42
Feb - 16 29 71 42
Jan - 16 29 71 42
Yes that’s me & YES it
sold for a RECORD price
The facts tell us it is taking 6 – 7 weeks LONGER for a sale by
Private Treaty Versus Auction.
* SOURCE = REIWA
5. RESIDENTIAL&COMMERCIALPROPERTY
WHY CONSIDER AUCTIONS?
Days on market VS’s Buyer Enquiry
Auction campaigns are typically (1 – 4 weeks)
in duration for a very good reason! NO date
gives no compelling reason for a buyer to
commit or potentially miss out!
6. RESIDENTIAL&COMMERCIALPROPERTY
WHAT VALUE DO AUCTIONS BRING
TO YOUR AGENCY?
GROWYOUR PROFILE
& BRAND AWARENESS
INCREASEVENDOR PAID
MARKETING (VPA)
BETTER COHESION ACROSS
YOUR TEAM
CLOSE MORE BUSINESS
ADVANCED NEGOTIATING SKILLS
Real-estate Agency
POSITIONYOURSELF AS
THE LOCAL EXPERTS!
7. RESIDENTIAL&COMMERCIALPROPERTY Perth “Greater Region” Results
($265,000 - $33 Million +)
EAST FREMANTLE - $1,010,000 – Sold prior to auction
SCARBOROUGH - $732,000 – Sold on auction day – (Over reserve price)
NORTH BEACH - $1,650,000 – Sold on auction day – (Reserve price)
DOUBLEVIEW - $920,000 – 3 weeks prior & (55K over vendors expectations)
WEST LEEDERVILLE - $450,000 (60K over recent comparable sales)
DALKEITH - $9,250,000 (300,000 OVER RESERVE)
MANDURAH - $325,000 – (10,000 over reserve)
MARMION - $1,040,000 – 3 days post auction
WEMBLEY DOWNS - $625,000 – Sold on auction day
WEST PERTH - $15,000,000 on auction day
PORT KENNEDY – $335,000 – Under the hammer
JOONDANNA – $700,000 – Under the hammer
MEDINA - $265,000 – Post auction
ERSKINE - $420,000 – 2 weeks prior
ALEXANDER HEIGHTS - $390,500 – 2 weeks prior
HILLARYS - $820,000 – Post auction
NORTH BEACH - $1,070,000 – Post auction
TWO ROCKS - $920,000 – On auction day
ROCKINGHAM – $529,000 – Post auction
SORRENTO - $923,000 – Post auction
MOSMAN PARK - $33,250,000 – Prior to auction
(YANCHEP to MANDURAH)
8. RESIDENTIAL&COMMERCIALPROPERTY
JASON ELDRIDGE
AUCTION PROFILE
• Peard Auction Manager (2010 – 2012)
10 offices & 100 + Salespeople
• REIWA Auction Committee Member
• WA Auction Championships – Judge
• Ray White Surf Paradise (2007 -2009)
In-room Auction Specialist agency
7 personal sales by auction in a day
• Trained by QLD Auctioneer of year
Dane Atherton
• Mentored by Ray White CEO of
Growth – Mark McLeod
• Diploma of Management
• Cert IV Frontline Management
• Cert IV Training & Assessment
• Licensed Auctioneer
• Licensed Real-estate Sales Person
for 15 years WA, QLD & NSW
• PS 146 Financial Services
9. RESIDENTIAL&COMMERCIALPROPERTY
NEXT STEPS TO YOUR
AUCTION SUCCESS?
1. Call me (Jason Eldridge on 0414 519 389) & lets
arrange a time to meet & discuss further
2. Schedule a time for me to meet your sales team at
your next Sales Meeting (informal discussion)
3. Start booking auctions, attracting NEW & a higher
calibre & volume of business, upskilling your team &
selling more properties in 2017 & beyond!
“My key objective is to help you achieve the HIGHEST PREMIUM possible,
selling by auction”. “By NOT making this selling option available for your
sellers, you are potentially under selling their property!”
