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Royal Pacific Realty Corp.
Award Winning Team
Award Winning Team
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
I am an enthusiastic entrepreneur that first led me to develop a import/export
company that had exposure in over 1000 retail stores in North America. In those
years I developed expert skills in marketing, business development & client ser-
vice strategies.
My passion for real estate was prompted early in my life, when I would help my
father manage his properties from mowing the grass, negotiating leases, to manag-
ing renovations and applying for city permits.
The complex web of real estate has been born into my blood, and with years of
business acumen, I can serve you with optimal results with the kind of integrity
and passion that defines my character.
Among the successes of my tenure in business, I have a loving family that provides
the inspiration and values to live a life of honesty grounded by the principles of
family and community.
Success is a community effort forged with honest intentions and hard work, and
this has always been my compass.
Edmond Wolf
604.518.3224
Welcome
Royal Pacific Realty Corp • Award Winning Team • International Networks
Your Needs Come First
In order to best serve you, we will want to learn more, so please feel free to ask
questions and share your concerns with me. The topics outlined below can help us
understand your goals and help us build a srong working relationship.
We will work towards the objectives you want to achieve from the sale of your
home.
How the home selling process should be tailored to fit the characteristics of your
property, family and yourself.
Royal Pacifc Realty Corp • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Award Winning Canadian Team • Royal Pacific Realty Corp.
Royal Pacific Realty Corp. Market Share
• Royal Pacific
Realty
• Operation
• Team
• Sales
• Awards
• Connectivity
Western Canada’s Largest Independent Real
Estate Organization.
100% BC Owned & Operated.
Over +1000 qualified professional REALTORS®
servicing the Real Estate Market.
Royal Pacific Realtors® generate 30% of
all sales of the Lower Mainland.
Proud Winner of the 2011 & 2013 Brokerage of
the Year (MAC Marketing Solutions).
Take advantage of our strong Asian connec-
tion for today’s market.
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
Royal Pacific Realty Corp • Award Winning Team • International Networks
As a Royal Pacific REALTOR®,we have outstanding
skills, training and education.
In-depth market knowledge.
Advanced training.
Continuing education each year at Sauder School of
Business & the Realestate Board of Greater Vancouver.
High level real estate marketing and expert negotia-
tions skills.
Our heritage reinforces the need to safeguard
our customers’ interest. Our promises & be-
haviour is guided by the principles of integrity
at all times.
To win a customer, you have to earn their trust.
Our mission is to gain a customer for life guided
by integrity, honesty & service.
We maintain an environment where innovative,
service, oriented sales professionals work col-
laboratively to exceed our customers’ expec-
tions.
We strive to anticipate our customers’ needs &
proactively provide them with the best possible
advice & solutions.
• Commitment
• Knowlegde
• Training
• Education
• Negotiation
Core Values
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
Knowledge • Education • Skills • Core Values
Royal Pacific Realty Corp • Award Winning Team • International Networks
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
Marketing Your Home To Sell
“The three great essentials to achieve anything worthwhile are, first, hard work; second,
stick-to-itiveness; third, common sense.” - Thomas Edison
• Photography
• Alerts!
• Staging
• Networking
• Mail-outs
• Commitment
• Print Media
• Signs
• Tours
• Distribution
• Social Media
• Open House Generate excitment & broad appeal to the public
• Promotion Private, invitation only Brokers Preview Tour will be held to
advance exposure to the real estate community.
We market feature sheets, postcards & or fliers.
Your listing is shared with our network of more
than 1000+ Royal Pacific REALTORS®
We place for sale signs for the wider public to view
We host open house tours for potential buyers with panache.
Print Media Mail-outs, internet & REALTORS® Database.
Broadcasting your listing with the Social Media Universe
Your Listing will receive high exposure from full feature display
with multi-photo marketing.
REALTORS® will receive professional e-mail alrets on YOUR!
listings.
Staging of your interior/exterior home
Email co-op agents who have listed or sold in your area.
‘Just Listed’ post cards will be sent to your neighborhood.
Royal Pacific Realty Corp • Award Winning Team • International Networks
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
Online Buyer Activity in your market area
status & changes of competing properties
in your market.
Email alerts & updates on buyer activity.
We Keep You Informed about the
Market
• Commitment
• Ethics/Law
Our client’s lawful instructions.
The REALTOR® Code of Ethics & Standards of
Business practice & the Real Estate Board’s Con-
stitution & Bylaws.
• Regulations
• Insurance Errors & Omissions Insurance.
Federal, Provincial & local legislation & regula-
tions including The Real Estate Services Act.
Law • Integrity
Royal Pacific Realty Corp • Award Winning Team • International Networks
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacifc Realty Corp • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
• Measurable marketing
• Brand Engagement
• Demographic Targeting
• Product Information
• Less instrusive
• Holds Their Attention
Everything can be tracked that illustrates
traffic growth, leads & sales conversions.
The National Association of Realtors reports that 80% of all real estate searches begin
online. With this in mind, your home’s internet exposure is paramount.
Online presence maintains people’s interest & is es-
sential to showing people exactly how your property
is distinctive and its value.
Online platforms allow you to specifically target the
specific consumer demographics most likely to buy
your property.
linkable information that is informative & specific
will inform the client into a potential client.
On-line marketing can target consumers precisely
when they are searching for a property that you are
marketing.
With online marketing you can encourage the buyer,
to read about your property which results in vastly
increased “stickiness” of your marketing message.
We Provide Professional Online & Social Media Marketing
SocialMedia
Royal Pacific Realty Corp • Award Winning Team • International Networks
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
Asking Price in Relationship to Fair Market Value
What happens when you price your home
Beyond Market Range?
Pricing your home correctly is directly related to how effective the property will sell.
An asking price that is beyond market range can ad-
versely affect the marketing of a property.
Fewer buyers are attracted, and fewer offers
received.
Marketing time is prolonged, and initial
marketing momentum is lost.
The property attracts “lookers” and helps
competing houses look better by comparison.
The property may eventually sell below market
value.
+10%
+15%
-10%
-15%
10%
30%
60%
75%
80%
Fair Market
Value
Asking Price in Relation to
Fair Market Value
% of Potential Buyers who will
look at the property
Royal Pacific Realty Corp • Award Winning Team • International Networks
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
From Offer to Completed Sale
When our marketing efforts bring a purchase offer, EverHomes Associates will:
• Negotiate the agreement
• Complete the transaction
• Follow up after the sale
closes
Explain the offer to you and answer your questions.
Help you determine the best course of action by pointing
out potential advantages, disadvantages of the offer and
clarifying the choices available to you.
Negotiate through the buyer’s agent, and handle possible
counter offers, to reach a final agreement that is favorable
to you.
Confirm that all your real estate-related needs have been
met, and provide information on service providers you may
require.
Offer relocation assistance, if moving to a new area.
Help to locate a new home, if remaining in this area.
Explain to you in detail all the steps that will occur for a
successful closing, and answer any questions you might
have.
Work with the buyer’s broker, settlement officer, title offi-
cer and others to help coordinate their activites and keep
the transaction moving forward.
Monitor progress of inspections, the buyer’s loan and other
contingencies as called for in the purchase contract. Resovle
questions or problems that might arise, in order to ensure a
timely closing.
Accompany the buyer and buyer’s agent during their final
walk-through of the property.
Assist you in handling details required for the completion of
the transaction.
Communicate with you on a regular basis so that you can
stay informed and as worry-free as posible.
Royal Pacific Realty Corp • Award Winning Team • International Networks
Understanding why properties do not sell can help avoid disappoint-
ment in the marketing of your property.
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
• Value is Based Upon
Have Sold recently
Current Properties
Failed to sell
• Value is not Based Upon
• Accurate Pricing
Location, design, amenities & condition.
Availability of comparable (competing) properties.
Economic conditions that affect real property
transactions.
This shows us what buyers in this current market
have actually paid for properties similar to yours.
These are properties that will be competing with
yours for the attention of available buyers.
These homes were rejected by the market place.
The price the seller originally paid for the property.
The Seller’s expected net proceeds.
The amount spent on improvements.
Properties priced with market range generate more
showings & offers, and sell in a shorter period of time.
Properties priced too high have a difficult time selling.
Understanding Market Value
Determining a Market Sensitive Price
Market-sensitive pricing can be the key to maximum market exposure and, ultimately,
a satisfactory sale.
An imparital evaluation of market activity is the most effective way to estimate a property’s
potential selling price. A Comparative Market Analysis is an x-ray of the market and considers
similar properties that:
Royal Pacific Realty Corp • Award Winning Team • International Networks
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
Promoting Your Property • Sold
By attracting & providing peace of mind to prospective
buyers, these steps can enhance the sale of your property.
A written property disclosure statement will give
buyers a clear understanding of the property.
Properties that are staged drive a higher sales
price then non-staged properties & have proven
to shorten market time.
Staging enhances media marketing online & in
brochures by enriching the look & feel of your
property.
Professional home inspections will reveal the
current condition of the property. A pre-inspec-
tion grants you peace of mind & can be remedied
before the buyer’s inspection sites it. It can save
you money & in many cases, can keep the buyer
motivated to purchase the property.
• Written Disclosure
• Home Inspection
• Staging
• Photo marketing
You Are the Key Player
Maintain the property in ready-to-show condition.
Ensure that the property is easily accessible.
Flexibility for scheduled showings.
Remove or lock up valuables, jewelry, cash & pre-
scription medications.
Securely pen up pets, or take them with you.
Let us know of any change in the property’s
condition that would need to be disclosed to
potential buyers.
Be available to review with us the list price
and condition of your property if it has not
sold in a reasonable period of time.
Contact us at any time with questions or
concerns.
Be cautious about saying anything to buy-
ers/sales professionals that could weaken
your negotiating position, allow our team
to conduct negotiating.
Royal Pacific Realty Corp • Award Winning Team • International Networks
Make beds; clean-up dishes; empty wastebaskets.
Remove clutter throughout; organize closets & cup-
boards; put away toys.
Set out “show towels” in bathrooms.
Freshen the air; potpourri; deodorize pet areas.
Do quick vacuuming and dusting.
Arrange fesh flowers throughout.
Fire in fireplace (when appropriate).
Turn off television; play soft background music.
Open drapes & shades; turn on lights.
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
How Will Buyers See Your Property
It is important for a property to make the best possible impression to prospective
buyers. The following can interfere with a buyer’s appreciation of a property.
Clutter.
Lawn needs mowing & edging.
Untrimmed hedges or shrubs.
Dead and dying plants.
Grease or oil spots on the driveway.
Peeling paint.
Anything that looks old or worn.
Worn carpets & drapes.
Soiled windows, kitchen, baths.
Clutter.
Pet & smoking odors.
Peeling paint, smudges or markes on
walls.
Exterior
Interior
A comparatively small investment in time, money & effort to remove
these distractions can lead to stronger offers from buyers.
Showing Checklist To Show Off Your Property
Royal Pacific Realty Corp • Award Winning Team • International Networks
Preparing your property will ehnace your home & dramatically improve its sellability.
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
Repaint a neutral color if necessary.
Rooms must be well lit, airy & warm.
Open curtains & blinds.
Clean carpets, floors, walls & windows.
Keep pets out of the way, preferably out of the
house.
Remove all small rugs, shoes and sports equip-
ment.
Remove all dead indoor flowers & plants.
Clear away all clutter & excess furniture.
Clean fireplace & fill with logs.
Repair or replace all broken items (light bulbs,
windows, fittings, hardware & leaky faucets).
Thoroughly cleaned & smelling fresh.
Clear Kitchen counters, bulletin boards &
fridge magnets.
Remove all clutter & presonal items.
Clean grout or re-grout if necessary.
Staging Checklist for Home Interior
Thoroughly cleaned & smelling fresh.
Remove all clutter and personal items.
Clean grout or re-grout if necessary.
Clean all tiles (resurface if necessary).
Repair leaky faucets.
Replace bathroom hardware if necessary.
Remove soap scraps, display clean towels.
Bathroom
Kitchen
Suggested Check List
Royal Pacific Realty Corp • Award Winning Team • International Networks
Preparing your property will ehnace your home and dramatically improve its sellability.
Pick up the litter laying in the gutter outside the
home.
Check the condition of the mailbox.
Is the house number clearly visible?
Cut the grass, trim the edges, trim bushes, remove
weeds.
Plant pots & flowerbeds with seasonal color.
Pressure wash driveway, patios & decks.
Paint front door & exterior if necessary.
Paint window frames.
Paint & repair gutters & downspouts.
Replace missing shingles.
Clean up the garage.
Store garden tools.
Store sports equipment.
Store recreational vehicles.
Sweep front door area & replace doormat.
Repaint or re-stain the front door.
Polish or replace the front doorknob.
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Staging Checklist for Home Exterior
Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
Royal Pacific Realty Corp • Award Winning Team • International Networks
Notes.......
Committed to Excellence
Integrity you can trust
www.edmondwolf.com 604.518.3224
Royal Pacific Realty Corp • Award Winning Team • International Networks
Royal Pacifc Realty Corp • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9
Office: 604.266.8989 • Fax: 604.266.8829
SocialMedia
Presentation Booklet
Marketing Your Home To Sell
Royal Pacific Realty Corp • Award Winning Team • International Networks

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Presentation Booklet: Royal Pacific Realty Corp.

  • 1. Royal Pacific Realty Corp. Award Winning Team Award Winning Team
  • 2. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 I am an enthusiastic entrepreneur that first led me to develop a import/export company that had exposure in over 1000 retail stores in North America. In those years I developed expert skills in marketing, business development & client ser- vice strategies. My passion for real estate was prompted early in my life, when I would help my father manage his properties from mowing the grass, negotiating leases, to manag- ing renovations and applying for city permits. The complex web of real estate has been born into my blood, and with years of business acumen, I can serve you with optimal results with the kind of integrity and passion that defines my character. Among the successes of my tenure in business, I have a loving family that provides the inspiration and values to live a life of honesty grounded by the principles of family and community. Success is a community effort forged with honest intentions and hard work, and this has always been my compass. Edmond Wolf 604.518.3224 Welcome Royal Pacific Realty Corp • Award Winning Team • International Networks Your Needs Come First In order to best serve you, we will want to learn more, so please feel free to ask questions and share your concerns with me. The topics outlined below can help us understand your goals and help us build a srong working relationship. We will work towards the objectives you want to achieve from the sale of your home. How the home selling process should be tailored to fit the characteristics of your property, family and yourself. Royal Pacifc Realty Corp • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829
  • 3. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Award Winning Canadian Team • Royal Pacific Realty Corp. Royal Pacific Realty Corp. Market Share • Royal Pacific Realty • Operation • Team • Sales • Awards • Connectivity Western Canada’s Largest Independent Real Estate Organization. 100% BC Owned & Operated. Over +1000 qualified professional REALTORS® servicing the Real Estate Market. Royal Pacific Realtors® generate 30% of all sales of the Lower Mainland. Proud Winner of the 2011 & 2013 Brokerage of the Year (MAC Marketing Solutions). Take advantage of our strong Asian connec- tion for today’s market. Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 4. As a Royal Pacific REALTOR®,we have outstanding skills, training and education. In-depth market knowledge. Advanced training. Continuing education each year at Sauder School of Business & the Realestate Board of Greater Vancouver. High level real estate marketing and expert negotia- tions skills. Our heritage reinforces the need to safeguard our customers’ interest. Our promises & be- haviour is guided by the principles of integrity at all times. To win a customer, you have to earn their trust. Our mission is to gain a customer for life guided by integrity, honesty & service. We maintain an environment where innovative, service, oriented sales professionals work col- laboratively to exceed our customers’ expec- tions. We strive to anticipate our customers’ needs & proactively provide them with the best possible advice & solutions. • Commitment • Knowlegde • Training • Education • Negotiation Core Values Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 Knowledge • Education • Skills • Core Values Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 5. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 Marketing Your Home To Sell “The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense.” - Thomas Edison • Photography • Alerts! • Staging • Networking • Mail-outs • Commitment • Print Media • Signs • Tours • Distribution • Social Media • Open House Generate excitment & broad appeal to the public • Promotion Private, invitation only Brokers Preview Tour will be held to advance exposure to the real estate community. We market feature sheets, postcards & or fliers. Your listing is shared with our network of more than 1000+ Royal Pacific REALTORS® We place for sale signs for the wider public to view We host open house tours for potential buyers with panache. Print Media Mail-outs, internet & REALTORS® Database. Broadcasting your listing with the Social Media Universe Your Listing will receive high exposure from full feature display with multi-photo marketing. REALTORS® will receive professional e-mail alrets on YOUR! listings. Staging of your interior/exterior home Email co-op agents who have listed or sold in your area. ‘Just Listed’ post cards will be sent to your neighborhood. Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 6. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 Online Buyer Activity in your market area status & changes of competing properties in your market. Email alerts & updates on buyer activity. We Keep You Informed about the Market • Commitment • Ethics/Law Our client’s lawful instructions. The REALTOR® Code of Ethics & Standards of Business practice & the Real Estate Board’s Con- stitution & Bylaws. • Regulations • Insurance Errors & Omissions Insurance. Federal, Provincial & local legislation & regula- tions including The Real Estate Services Act. Law • Integrity Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 7. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacifc Realty Corp • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 • Measurable marketing • Brand Engagement • Demographic Targeting • Product Information • Less instrusive • Holds Their Attention Everything can be tracked that illustrates traffic growth, leads & sales conversions. The National Association of Realtors reports that 80% of all real estate searches begin online. With this in mind, your home’s internet exposure is paramount. Online presence maintains people’s interest & is es- sential to showing people exactly how your property is distinctive and its value. Online platforms allow you to specifically target the specific consumer demographics most likely to buy your property. linkable information that is informative & specific will inform the client into a potential client. On-line marketing can target consumers precisely when they are searching for a property that you are marketing. With online marketing you can encourage the buyer, to read about your property which results in vastly increased “stickiness” of your marketing message. We Provide Professional Online & Social Media Marketing SocialMedia Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 8. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 Asking Price in Relationship to Fair Market Value What happens when you price your home Beyond Market Range? Pricing your home correctly is directly related to how effective the property will sell. An asking price that is beyond market range can ad- versely affect the marketing of a property. Fewer buyers are attracted, and fewer offers received. Marketing time is prolonged, and initial marketing momentum is lost. The property attracts “lookers” and helps competing houses look better by comparison. The property may eventually sell below market value. +10% +15% -10% -15% 10% 30% 60% 75% 80% Fair Market Value Asking Price in Relation to Fair Market Value % of Potential Buyers who will look at the property Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 9. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 From Offer to Completed Sale When our marketing efforts bring a purchase offer, EverHomes Associates will: • Negotiate the agreement • Complete the transaction • Follow up after the sale closes Explain the offer to you and answer your questions. Help you determine the best course of action by pointing out potential advantages, disadvantages of the offer and clarifying the choices available to you. Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you. Confirm that all your real estate-related needs have been met, and provide information on service providers you may require. Offer relocation assistance, if moving to a new area. Help to locate a new home, if remaining in this area. Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have. Work with the buyer’s broker, settlement officer, title offi- cer and others to help coordinate their activites and keep the transaction moving forward. Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resovle questions or problems that might arise, in order to ensure a timely closing. Accompany the buyer and buyer’s agent during their final walk-through of the property. Assist you in handling details required for the completion of the transaction. Communicate with you on a regular basis so that you can stay informed and as worry-free as posible. Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 10. Understanding why properties do not sell can help avoid disappoint- ment in the marketing of your property. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 • Value is Based Upon Have Sold recently Current Properties Failed to sell • Value is not Based Upon • Accurate Pricing Location, design, amenities & condition. Availability of comparable (competing) properties. Economic conditions that affect real property transactions. This shows us what buyers in this current market have actually paid for properties similar to yours. These are properties that will be competing with yours for the attention of available buyers. These homes were rejected by the market place. The price the seller originally paid for the property. The Seller’s expected net proceeds. The amount spent on improvements. Properties priced with market range generate more showings & offers, and sell in a shorter period of time. Properties priced too high have a difficult time selling. Understanding Market Value Determining a Market Sensitive Price Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale. An imparital evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis is an x-ray of the market and considers similar properties that: Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 11. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 Promoting Your Property • Sold By attracting & providing peace of mind to prospective buyers, these steps can enhance the sale of your property. A written property disclosure statement will give buyers a clear understanding of the property. Properties that are staged drive a higher sales price then non-staged properties & have proven to shorten market time. Staging enhances media marketing online & in brochures by enriching the look & feel of your property. Professional home inspections will reveal the current condition of the property. A pre-inspec- tion grants you peace of mind & can be remedied before the buyer’s inspection sites it. It can save you money & in many cases, can keep the buyer motivated to purchase the property. • Written Disclosure • Home Inspection • Staging • Photo marketing You Are the Key Player Maintain the property in ready-to-show condition. Ensure that the property is easily accessible. Flexibility for scheduled showings. Remove or lock up valuables, jewelry, cash & pre- scription medications. Securely pen up pets, or take them with you. Let us know of any change in the property’s condition that would need to be disclosed to potential buyers. Be available to review with us the list price and condition of your property if it has not sold in a reasonable period of time. Contact us at any time with questions or concerns. Be cautious about saying anything to buy- ers/sales professionals that could weaken your negotiating position, allow our team to conduct negotiating. Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 12. Make beds; clean-up dishes; empty wastebaskets. Remove clutter throughout; organize closets & cup- boards; put away toys. Set out “show towels” in bathrooms. Freshen the air; potpourri; deodorize pet areas. Do quick vacuuming and dusting. Arrange fesh flowers throughout. Fire in fireplace (when appropriate). Turn off television; play soft background music. Open drapes & shades; turn on lights. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 How Will Buyers See Your Property It is important for a property to make the best possible impression to prospective buyers. The following can interfere with a buyer’s appreciation of a property. Clutter. Lawn needs mowing & edging. Untrimmed hedges or shrubs. Dead and dying plants. Grease or oil spots on the driveway. Peeling paint. Anything that looks old or worn. Worn carpets & drapes. Soiled windows, kitchen, baths. Clutter. Pet & smoking odors. Peeling paint, smudges or markes on walls. Exterior Interior A comparatively small investment in time, money & effort to remove these distractions can lead to stronger offers from buyers. Showing Checklist To Show Off Your Property Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 13. Preparing your property will ehnace your home & dramatically improve its sellability. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 Repaint a neutral color if necessary. Rooms must be well lit, airy & warm. Open curtains & blinds. Clean carpets, floors, walls & windows. Keep pets out of the way, preferably out of the house. Remove all small rugs, shoes and sports equip- ment. Remove all dead indoor flowers & plants. Clear away all clutter & excess furniture. Clean fireplace & fill with logs. Repair or replace all broken items (light bulbs, windows, fittings, hardware & leaky faucets). Thoroughly cleaned & smelling fresh. Clear Kitchen counters, bulletin boards & fridge magnets. Remove all clutter & presonal items. Clean grout or re-grout if necessary. Staging Checklist for Home Interior Thoroughly cleaned & smelling fresh. Remove all clutter and personal items. Clean grout or re-grout if necessary. Clean all tiles (resurface if necessary). Repair leaky faucets. Replace bathroom hardware if necessary. Remove soap scraps, display clean towels. Bathroom Kitchen Suggested Check List Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 14. Preparing your property will ehnace your home and dramatically improve its sellability. Pick up the litter laying in the gutter outside the home. Check the condition of the mailbox. Is the house number clearly visible? Cut the grass, trim the edges, trim bushes, remove weeds. Plant pots & flowerbeds with seasonal color. Pressure wash driveway, patios & decks. Paint front door & exterior if necessary. Paint window frames. Paint & repair gutters & downspouts. Replace missing shingles. Clean up the garage. Store garden tools. Store sports equipment. Store recreational vehicles. Sweep front door area & replace doormat. Repaint or re-stain the front door. Polish or replace the front doorknob. Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Staging Checklist for Home Exterior Royal Pacifc Realty Corp. • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829 Royal Pacific Realty Corp • Award Winning Team • International Networks
  • 15. Notes....... Committed to Excellence Integrity you can trust www.edmondwolf.com 604.518.3224 Royal Pacific Realty Corp • Award Winning Team • International Networks Royal Pacifc Realty Corp • 550 N. Tower, Oakridge Center • 650 West 41st Ave. • Vancouver, BC • CDN • V5Z 2M9 Office: 604.266.8989 • Fax: 604.266.8829
  • 16. SocialMedia Presentation Booklet Marketing Your Home To Sell Royal Pacific Realty Corp • Award Winning Team • International Networks