1. 6354 Walker L ane #1 00, Alexand ria, VA
6354 Walker L ane #100, A lexandria, VA
A llen J ohns on
A J Team Realty
877-VA -S E LLS
A J TeamRealty.com
info@ajteamrealty.com

2. 6354 Walker L ane #1 00, Alexand ria, VA
Allen Johnson
- Associate Broker
- CDPE
- Realtor
- Listing Manager

3. 6354 Walker L ane #1 00, Alexand ria, VA
Rottanak (Rot) Dawn Knox
Ouy Transaction Coordinator
Realtor & Buyer’s Manager

4. 6354 Walker L ane #1 00, Alexand ria, VA
Real Estate Myths
Myth 1 – The AJ Team sells a lot of real
estate. Maybe they’re too busy for me.

5. 6354 Walker L ane #1 00, Alexand ria, VA
Real Estate Myths
Myth 2 – It doesn’t matter which real
agent you select to market your home!

6. 6354 Walker L ane #1 00, Alexand ria, VA
Real Estate Myths
Myth 3 – You should select the agent who
says he/she can get the highest price.

7. On Average…
AJ Team Nets Sellers 1% more
than most Realtors
$450K = $4500 MORE IN YOUR
POCKET
*based on AJ teams ratio of average sale price to average
list price for 2011

8. On Average…
Average Days on Market in NOVA is 62.
AJ Team Averages 28 Days on the Market.

9. Bottom line…
We Sell your house in less time AND net you
more money!

10. AJ Team 12 Step
Marketing Plan
Step 1 – Arrange for pictures and video
tour.

13. Step 2 – Help stage your home to cast
a positive light on features important
to buyers

14. Step 3 – “For Sale” signage,
directionals, and property fliers

15. Step 4 – Distribute “just listed”
fliers/postcards to potential buyer
prospects

16. Step 5 – Optimize home’s internet
presence through Keller Williams
Listings system

17. Step 6 - Websites galore
97% of all of today’s buyers start their
search on ______?

18. Our Exclusive System Ensures
Your Property Will be on….

19. Step 7 – Advertise your home
through our enewsletter as well as
social media

20. Step 8 – Create open house
schedule for maximum exposure

21. Step 9 – Target active buyers in our
database of over 1400 active leads

22. Step 10 – Target marketing to active
local agents working with clients in
your area.

23. Step 11 – Provide updates regularly
detailing our marketing efforts

24. Step 12 – Price your home strategically so
you’re competitive with current market trends

25. Pricing Misconceptions
• Value is not determined by:
– What you paid
– What you need
– What you want
– What your neighbor says
– Cost to rebuild today
– What the government thinks

26. Price Competitively
• First 30 days are critical
– Most interest is generated when property first hits
the market
• Number of showings is greatest if priced realistically
– Starting too high and dropping misses excitement
– Overpriced homes DON’T sell in this market or any
market

27. Continued…
• Longer it stays on, more buyers think
there’s something wrong with it
• Many homes that start high end up selling
below market value

28. Starting high and selling low

30. • Most recent sales
• Active comparables / competition
• Characteristics of your home vs
competition
• Current Market trends

31. • Recommended list price
–Net Sheet

32. Commission
• Money I put to work even before a
buyer is found.
– Phone
– Dues and subscriptions
– Business auto expense
– Education and training
– Legal and professional fees
– Assistant salary

33. Continued…
• Business equipment
• Business insurance
• Advertising
• Mailing postage costs
• Artwork/designer
• Photographer
• Printing costs

34. Closing 101
Things to bring to closing:
– All sets of house keys
– Garage door openers
– Picture ID
– Voided check (seller proceeds can be direct
deposited)

35. After closing
Keep the following for tax
purposes
– Copies of all documents
– All home improvement receipts for home sold
– Moving checklist

36. CLIENT TESTIMONIALS

37. “I hired the AJ Team team as my realtors to sell my condo in
Centreville and purchase a beautiful luxury townhome in a new
development. They were there to support us during our
interactions and negotiations with the builders and their
lenders. They held multiple Open Houses for my condo and
was able to sell it for a great price in record timing. Allen and
his team were always very professional, personable and very
trustworthy. He was very consistent with his selling approach
and was extremely reliable. I recommend Allen and his team to
assist anyone when selling or purchasing a home.”
June 10, 2011
Top qualities: Great Results, Expert, High Integrity
Keith Morton hired AJ Team as Real Estate Agents in 2009

38. “The AJ team are amazing, they sold my townhome
in Kingstowne in 10 days. Allen was able to come
into my home and assess what I needed to do the
market the house optimally. Based on his knowledge
and experience, I had a very pleasant home-selling
experience, and the buyers were very pleased to
purchase my home.”
June 10, 2011
Top qualities: Great Results, Personable, Expert
Jamie Mack hired Allen as a Real Estate Agent in 2006

39. “In this constantly evolving market, having someone
like Allen assist you is an invaluable asset. His
wealth of experience gives him a deft touch when
navigating his clients through their real estate
transactions. His talent and creativity are essential
ingredients to his and his clients' successes.”
January 21, 2011
Marc Wilshire, Counsel, Shreves Schudel DeVol
Saunders Jackson Clarke & Parello, PLLC

40. A J Team Realty
877-VA -S E LLS
A jTeamRealty.com
info@ajteamrealty.com