Heidi M. Neck from the world-renowned Babson Entrepreneurship program give lively discussion on how to enhance your entrepreneurship courses. A SAGE author, Heidi talks about different ways to bring your entrepreneurship teaching to the next level with five simple, yet powerful tips.

1. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
5 WAYS TO TAKE YOUR
ENTREPRENEURSHIP
TEACHING TO THE
NEXT LEVEL
#SAGETalks

2. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Heidi Neck, PhD.
Professor,
Babson College
Jill Oelsen,
Associate Marketing Manager,
SAGE Publishing
Moderator
#SAGETalks

3. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
1. An open letter
2. Day one choices
3. Challenges vs. chapters
4. Preparing the room
5. The “entrepreneurial” course
AGENDA FIVE WAYS TO ELEVATE YOUR TEACHING

4. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
1. An open letter
2. Day one choices
3. Challenges vs. chapters
4. Preparing the room
5. The “entrepreneurial” course
AGENDA FIVE WAYS TO ELEVATE YOUR TEACHING

5. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne

6. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Bold opening
Set the tone
Pedagogy focus
Managing the class before it starts
Ownership of learning
Inspirational ending
PARTS OF THE LETTTER
Email me at hneck@babson.edu
for a copy of the letter.

7. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
1. An open letter
2. Day one choices
3. Challenges vs. chapters
4. Preparing the room
5. The “entrepreneurial” course
AGENDA FIVE WAYS TO ELEVATE YOUR TEACHING

8. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
WHAT DO YOU DO ON THE FIRST DAY OF CLASS?

9. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
vs.
Syllabus vs. Shock
OMG!

10. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
The First Day of Class
The Norm:
- Syllabus
- Introductions
- Expectations
- Policies
- Assignments
- Ice Breaker
- End early

11. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
The First Day of Class
The Norm:
- Syllabus
- Introductions
- Expectations
- Policies
- Assignments
- Ice Breaker
- End early YOUR CLASS

12. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
1. An open letter
2. Day one choices
3. Challenges vs. chapters
4. Preparing the room
5. The “entrepreneurial” course
AGENDA FIVE WAYS TO ELEVATE YOUR TEACHING

13. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
“Good teaching is about having students
answer questions or solving problems that
they find intriguing, interesting, or
beautiful.”
-Ken Bain, author of What the Best College Teachers Do

14. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Select Chapter Titles Challenge (provocative question)
Generating New Ideas How might we better develop our creativ
Using Design Thinking How might we created solutions to meet
of customers?
Testing & Experimenting in Markets How might we design and run simple ma
evaluate promising opportunities?
Building Business Models How might we design effective business
create, deliver, and capture value
Developing Networks How might we develop our network with
intention so it can be a resource to purs
ventures?
Bootstrapping for Resources How might we pursue a venture with ver
resources?
Marketing & Pitching Your Idea How might we communicate our ideas e
confidently, and passionately to elicit a p
response to a call to action?

15. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Select Chapter Titles Challenge (provocative question)
Generating New Ideas How might we better develop our creative self?
Using Design Thinking How might we created solutions to meet the needs
of customers?
Testing & Experimenting in Markets How might we design and run simple market tests to
evaluate promising opportunities?
Building Business Models How might we design effective business models to
create, deliver, and capture value
Developing Networks How might we develop our network with purposeful
intention so it can be a resource to purse new
ventures?
Bootstrapping for Resources How might we pursue a venture with very limited
resources?
Marketing & Pitching Your Idea How might we communicate our ideas effectively,
confidently, and passionately to elicit a positive
response to a call to action?

16. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Select Chapter Titles Challenge (provocative question)
Generating New Ideas How might we better develop our creative self?
Using Design Thinking How might we create solutions to meet the needs of
customers?
Testing & Experimenting in Markets How might we design and run simple market tests to
evaluate promising opportunities?
Building Business Models How might we design effective business models to
create, deliver, and capture value
Developing Networks How might we develop our network with purposeful
intention so it can be a resource to purse new
ventures?
Bootstrapping for Resources How might we pursue a venture with very limited
resources?
Marketing & Pitching Your Idea How might we communicate our ideas effectively,
confidently, and passionately to elicit a positive
response to a call to action?

17. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Select Chapter Titles Challenge (provocative question)
Generating New Ideas How might we better develop our creative self?
Using Design Thinking How might we create solutions to meet the needs of
customers?
Testing & Experimenting in Markets How might we design and run simple market tests to
evaluate promising opportunities?
Building Business Models How might we design effective business models to
create, deliver, and capture value
Developing Networks How might we develop our network with purposeful
intention so it can be a resource to purse new
ventures?
Bootstrapping for Resources How might we pursue a venture with very limited
resources?
Marketing & Pitching Your Idea How might we communicate our ideas effectively,
confidently, and passionately to elicit a positive
response to a call to action?

18. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Select Chapter Titles Challenge (provocative question)
Generating New Ideas How might we better develop our creative self?
Using Design Thinking How might we create solutions to meet the needs of
customers?
Testing & Experimenting in Markets How might we design and run simple market tests to
evaluate promising opportunities?
Building Business Models How might we design effective business models to
create, deliver, and capture value?
Developing Networks How might we develop our network with purposeful
intention so it can be a resource to purse new
ventures?
Bootstrapping for Resources How might we pursue a venture with very limited
resources?
Marketing & Pitching Your Idea How might we communicate our ideas effectively,
confidently, and passionately to elicit a positive
response to a call to action?

19. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Select Chapter Titles Challenge (provocative question)
Generating New Ideas How might we better develop our creative self?
Using Design Thinking How might we create solutions to meet the needs of
customers?
Testing & Experimenting in Markets How might we design and run simple market tests to
evaluate promising opportunities?
Building Business Models How might we design effective business models to
create, deliver, and capture value?
Developing Networks How might we develop our network with purposeful
intention so it can be a resource to purse new
ventures?
Bootstrapping for Resources How might we pursue a venture with very limited
resources?
Marketing & Pitching Your Idea How might we communicate our ideas effectively,
confidently, and passionately to elicit a positive
response to a call to action?

20. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Select Chapter Titles Challenge (provocative question)
Generating New Ideas How might we better develop our creative self?
Using Design Thinking How might we create solutions to meet the needs of
customers?
Testing & Experimenting in Markets How might we design and run simple market tests to
evaluate promising opportunities?
Building Business Models How might we design effective business models to
create, deliver, and capture value?
Developing Networks How might we develop our network with purposeful
intention so it can be a resource to purse new
ventures?
Bootstrapping for Resources How might we pursue a venture with very limited
resources?
Marketing & Pitching Your Idea How might we communicate our ideas effectively,
confidently, and passionately to elicit a positive
response to a call to action?

21. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Select Chapter Titles Challenge (provocative question)
Generating New Ideas How might we better develop our creative self?
Using Design Thinking How might we create solutions to meet the needs of
customers?
Testing & Experimenting in Markets How might we design and run simple market tests to
evaluate promising opportunities?
Building Business Models How might we design effective business models to
create, deliver, and capture value?
Developing Networks How might we develop our network with purposeful
intention so it can be a resource to purse new
ventures?
Bootstrapping for Resources How might we pursue a venture with very limited
resources?
Marketing & Pitching Your Idea How might we communicate our ideas effectively,
confidently, and passionately to elicit a positive
response to a call to action?

22. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
1. An open letter
2. Day one choices
3. Challenges vs. chapters
4. Preparing the room
5. The “entrepreneurial” course
AGENDA FIVE WAYS TO ELEVATE YOUR TEACHING

23. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
It only takes 30 seconds…
Ambady, N. & Rosenthal, R. (1993). Half a minute: Predicting teacher evaluations from thin slices of nonverbal behavior and physical
attractiveness. Journal of Personality and Social Psychology. 64(3), 431-441.

24. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
It only takes 30 seconds…
Ambady, N. & Rosenthal, R. (1993). Half a minute: Predicting teacher evaluations from thin slices of nonverbal behavior and physical
attractiveness. Journal of Personality and Social Psychology. 64(3), 431-441.

25. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
1. An open letter
2. Day one choices
3. Challenges vs. chapters
4. Preparing the room
5. The “entrepreneurial” course
AGENDA FIVE WAYS TO ELEVATE YOUR TEACHING

26. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Practices of
Entrepreneurship Education
Neck, Green, & Brush (2014) Teaching Entrepreneurship (Elgar)

27. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Select Chapter Titles Challenge (provocative question)
Generating New Ideas How might we better develop our creative self?
Using Design Thinking How might we created solutions to meet the needs
of customers?
Testing & Experimenting in Markets How might we design and run simple market tests to
evaluate promising opportunities?
Building Business Models How might we design effective business models to
create, deliver, and capture value?
Developing Networks How might we develop our network with purposeful
intention so it can be a resource to purse new
ventures?
Bootstrapping for Resources How might we pursue a venture with very limited
resources?
Marketing & Pitching Your Idea How might we communicate our ideas effectively,
confidently, and passionately to elicit a positive
response to a call to action?

28. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
1. An open letter
2. Day one choices
3. Challenges vs. chapters
4. Preparing the room
5. The “entrepreneurial” course
AGENDA FIVE WAYS TO ELEVATE YOUR TEACHING

29. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
If we cannot be
entrepreneurial educators,
then how can we expect to
develop the entrepreneurial
spirit of our students?

30. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne
Webinar recording, slides, and follow-up Q&A will be emailed to you and available on
connection.sagepub.com.
Thank you!
Heidi Neck
Babson College
Be sure to check our website for updates on our webinar series!
#SAGETalks