12. The value of a great profile
First impressions do count
Prospective employers, potential business connections and new clients
are searching your name in advance of your first meeting
Digital profiles are making the CV / resume a formality
Your digital profile is a reflection of who you are, what you’ve done and
what you’d like to do
Your on-line profile is an opportunity to tell your story the way you want
it told
Your digital profile is an asset to building your personal and
professional brand. It shows not just who you are, but how you interact.
Forbes, Dec 2012
TALENT SOLUTIONS 12
13. Make a Great First Impression
Just your real name
Creative Headline Works Best
No email address here, or qualifications
Don’t mistake this for your title – you can
customize this for your target audience
Add a Photo
–
Professional (and friendly) headshot is ideal
Click the pencil
icon to edit
13
TALENT SOLUTIONS
14. Be an Ambassador of your company
And consider your target audience
Link Your Professional Twitter Account
Customize your Website Options
–
–
–
–
Verizon in your country
Role / Skill specific site
Jobs & Careers
Diversity & Inclusion
Customize Your Public Profile settings and URL
To optimize your appearance in search engine results
14
TALENT SOLUTIONS
15. Your Summary is important
Consider your target audience
3 Paragraphs is Ideal
–
Current role / focus at my company at the top
–
Most relevant Career Experience
–
Group/Department Description
15 TALENT SOLUTIONS
16. Your Experience
Ensure you are connected to the correct organization
There maybe other entities of your company on
LinkedIn
Check you are affiliated to the correct company
entity
Select from dropdown – do not hard-type name
Highlights from current role
What are your objectives?
How fit into overall organization
What have you achieved / delivered?
Why your company is a great place to work
16 TALENT SOLUTIONS
17. Your Skills
Add your skills and expertise – and get endorsed
Add skills
Get
endorsed
17 TALENT SOLUTIONS
18. Steps to a Successful Brand
Let’s Build a Great Profile on LinkedIn
1) Real name – no email
2) Write a headline and craft your summary for your audience
3) Include a photo – put a face with your name
4) Connect thoughtfully and interact with your network
5) Update your status regularly
– share relevant / interesting news, brand highlights
– highlight HOT jobs
6) Add your work history and get recommendations
7) Include links to your company website, career page,
relevant sector site
8) Create a vanity URL
9) Personalize your profile – brand not resume
18
TALENT SOLUTIONS
19. Value Of Plugins
Drive traffic
& User Engagement
Maximize Return
on Investment
Productivity
Improvements
Leveraging LinkedIn
Follower Ecosystem to
drive traffic to
customer’s website
Maximize engagement
around Jobs and LCPs
leading to a greater
return on investment
“Frictionless” integration
between backend
systems and LinkedIn
platform
Promote more end
user engagement
Extend the investment
client has made (or is
making) in LinkedIn
Provide better
candidate experience
TALENT SOLUTIONS
20. What Are LinkedIn APIs?
Profile
Groups
Newsfeed
Desktop Sites & Apps
Company
APIs
LinkedIn Data
Mobile Sites & Apps
TALENT SOLUTIONS
24. Drive Members To Your Corporate Career Page
https://www.airbnb.com/jobs
TALENT SOLUTIONS
25. LinkedIn Data – Behaviors and Profiles
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Name
Job Title
Company
Industry
Location
Experience
Education
Groups
Joined
…
Group Name
Discussions
Authors
Likes
Shares
Follows
Comments
…
Profile
Groups
Company
Newsfeed
• Company
Name
• Company Size
• Industry
• Products &
Services
• Followers
• Company
Updates
…
• Status
Updates
• Authors
• Likes
• Shares
• Follows
• Comments
…
http://developer.linkedin.com/documents/profile-fields
TALENT SOLUTIONS
26. Combining With Other Data
Google Maps data
Hilton data
LinkedIn data
TALENT SOLUTIONS
