An overview of how our organization has transformed from a print provider to a marketing services provider

1. CHANGE IS NOT ONLY GOOD IT’S REQUIRED!

2. PRINT IS RELEVANT. PORTABLE LONGEVITY FOCUSED INTIMATE INFORMS LEAD GENERATOR

3. PRINCE IS RELEVANT. POPPYCOCK

4. CHANGE IS NOT ONLY GOOD IT’S MANDATORY.

5. The Economy Current & Future Staff The Competition My Teenagers

6. Transformation by choice? 1 to 1 VDP W2P Speed data accessibility DIGITAL MIGRATION Relevance

7. In order to help our clients GROW their businesses, we had to TRANSFORM ours.

8. The Competitive Landscape Heavy Metal Quick Print CustomXM

9. What is the vision for our future?

11. Embrace technological changes; offer diversified integrated services and products

12. A transformation that created a new side of Custom Printing Company – CustomXM

14. From PSP to MSP

15. Competition

16. Cost of technology

18. EVOLUTION OF OUR PRODUCTS We began providing more: Print on Demand Short Run color Variable Data Printing

19. EVOLUTION OF OUR WEB SITE

20. Introduction & Background

22. Integrating Media = Marketing Momentum Direct Mail, PR Social Media SMS E-mail Print Ads Trade Shows Education Products – “how to” Campaigns White Paper Case studies Event Based Distribution Content Creation Marketing Momentum Direct Sales/Leads Brand Lift/Campaign Lift Response to PURLs Analytics/ Dashboard High Value Interactions: Mentions, content, speaking engagements, meetings Engagement Measurement Customer Service & Support Contests SM events – Tweetup Blogs Marketing events Face-to-face engagement Source: Kodak

24. Twitter

25. Email

26. Direct Mail

28. Lost Subscribers Campaign 2% response rate, whoopee?

29. Use of Video on Landing Page – written, shot & edited by CustomXM 89% of respondents “clicked through” to complete entire survey.

30. ENGAGE. REACT. INTERACT.

31. EMBRACE SOCIAL MEDIA.

32. BEST EFFORTS MAY FAIL.

33. PRINTER: PROMOTE THYSELF.

34. WE MUST NOT ONLY EMBRACE, BUT INSTIGATE CHANGE WE MUST DEVELOP & COMMUNICATE OUR MESSAGE INTEGRATE OUR MESSAGE ACROSS MULITPLE CHANNELS CREATE AND DISTRIBUTE CONTENT FIND WAYS TO ENGAGE MEASURE RESULTS PRACTICE WHAT WE PREACH! BUY AN IPAD

36. CHANGE IS MANDATORY! Thank You! Paul Strack pstrack@customxm.com @pstrack 501-375-7311