A presentation on Integrating Media - Social, Print, and other media - as part of an effective marketing strategy. Recently presented at the SocialCamp Memphis and the Integrating Media Conference on 9-25-09.
Social media analytics suck...but not for the reasons you might think. They suck, because we - as marketers for businesses - suck at social media, or perhaps the companies we work for suck at it. We need to change this. Here's some advice on how.
Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise ExperienceMargot Bloomstein
Thursday March 12 • 11am-12pm ET • convert to your time zone here
Join the call via this Zoom videoconference link: https://zoom.us/j/120101278 or dial one of the following numbers and log in with meeting ID 120 101 278: +1 646 558 8656 US (New York) / +1 669 900 6833 US (San Jose) / find your local number
________________________________________
Topic
We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot Bloomstein will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. Let’s address the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Is there a place for vulnerability in corporate strategy? And what’s the role of command and control consistency in the creative work of a corporate enterprise? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust across society itself.
Presented in a Rosenfeld Media Enterprise Experience webinar March 12, 2020 by Margot Bloomstein.
Designing for Trust in an Uncertain World at An Event Apart San FranciscoMargot Bloomstein
Mass media and our most cynical memes say we live in a post-fact era. So who can we trust—and how do our users invest their trust? Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.
We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We'll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself.
Presented at An Event Apart San Francisco, #aeasf, on December 9, 2019 by Margot Bloomstein
Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelXMargot Bloomstein
Mass media and our most cynical memes say we live in a post-fact era. Who can we trust—and how do our users invest their trust? Without addressing those challenges, marketing falls flat. Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we’re planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.
Empower your audience to earn their trust. Presenting a new strategy for content and design that addresses empowerment, Margot will share examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users, build their confidence, and strengthen your brand. Embracing a new strategy, your work can drive something even more important: hope.
Delivered as a keynote to OmnichannelX 2020, #OmniXConf, in Amsterdam and virtually by Margot Bloomstein, @mbloomstein. (c) 2020 Margot Bloomstein.
Thoughts on integrating social media into the marketing mix, selecting the right people to manage your social media campaigns and defining roles pertaining to social within an organization. Presented to NAMP on 10/6/09.
Designing for Trust in an Uncertain World at An Event Apart SeattleMargot Bloomstein
We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We'll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself.
Presented by Margot Bloomstein, @mbloomstein, at An Event Apart Seattle, #aeasea on March 4, 2019.
Make-A-Wish Foundation ppt From promotional to socialPetri Darby
How the Make-A-Wish Foundation of America is evolving its online efforts from promotion to more connection and engagement to build strong relationships with constituents over the longer term.
Social media analytics suck...but not for the reasons you might think. They suck, because we - as marketers for businesses - suck at social media, or perhaps the companies we work for suck at it. We need to change this. Here's some advice on how.
Fostering Trust in Your Brand and Beyond at Rosenfeld Enterprise ExperienceMargot Bloomstein
Thursday March 12 • 11am-12pm ET • convert to your time zone here
Join the call via this Zoom videoconference link: https://zoom.us/j/120101278 or dial one of the following numbers and log in with meeting ID 120 101 278: +1 646 558 8656 US (New York) / +1 669 900 6833 US (San Jose) / find your local number
________________________________________
Topic
We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot Bloomstein will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. Let’s address the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Is there a place for vulnerability in corporate strategy? And what’s the role of command and control consistency in the creative work of a corporate enterprise? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust across society itself.
Presented in a Rosenfeld Media Enterprise Experience webinar March 12, 2020 by Margot Bloomstein.
Designing for Trust in an Uncertain World at An Event Apart San FranciscoMargot Bloomstein
Mass media and our most cynical memes say we live in a post-fact era. So who can we trust—and how do our users invest their trust? Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.
We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We'll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself.
Presented at An Event Apart San Francisco, #aeasf, on December 9, 2019 by Margot Bloomstein
Keynote: Transforming Your Brand Into a Trusted Source at OmnichannelXMargot Bloomstein
Mass media and our most cynical memes say we live in a post-fact era. Who can we trust—and how do our users invest their trust? Without addressing those challenges, marketing falls flat. Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we’re planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.
Empower your audience to earn their trust. Presenting a new strategy for content and design that addresses empowerment, Margot will share examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users, build their confidence, and strengthen your brand. Embracing a new strategy, your work can drive something even more important: hope.
Delivered as a keynote to OmnichannelX 2020, #OmniXConf, in Amsterdam and virtually by Margot Bloomstein, @mbloomstein. (c) 2020 Margot Bloomstein.
Thoughts on integrating social media into the marketing mix, selecting the right people to manage your social media campaigns and defining roles pertaining to social within an organization. Presented to NAMP on 10/6/09.
Designing for Trust in an Uncertain World at An Event Apart SeattleMargot Bloomstein
We must empower our audiences to earn their trust—not the other way around—and our tactical choices in content and design can fuel empowerment. Margot will walk you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users. We'll ask the tough questions: How do brands develop rapport when audiences let emotion cloud logic? Can you design around cultural predisposition to improve public safety? And how do voice and vulnerability go beyond buzzwords and into broader corporate strategy? Learn how these questions can drive design choices in organizations of any size and industry—and discover how your choices can empower users and rebuild our very sense of trust itself.
Presented by Margot Bloomstein, @mbloomstein, at An Event Apart Seattle, #aeasea on March 4, 2019.
Make-A-Wish Foundation ppt From promotional to socialPetri Darby
How the Make-A-Wish Foundation of America is evolving its online efforts from promotion to more connection and engagement to build strong relationships with constituents over the longer term.
MicroArts-- Social Media for Credit UnionsMicroArts
The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do!
Did you know?
77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity.
So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves?
We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaArjen Strijker
Understanding the implications of Social Media on your Brand Culture and Business Design. Also, basic guidelines are provided on how to develop intangible asset value of your brand while using Social Media. Anne McCrossan – Founder & CEO, Visceral Business
More: http://somesso.com/blog/2009/10/anne-mccrossan-where-is-the-margin-in-social-media/
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business.
Attendees will learn:
• How other grocery chains are using social media
• Formulas for improving existing business processes
• Crisis prevention and risk management strategies
• Role of keyword and search engine optimization
Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
Measuring the value of PR in the digital age. PR in the digital age conferenc...CharityComms
Natasha Hill, client strategy director, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Peter Harris: What marketing could learn from Vanilla Ice. Closer customer co...Marketing Week
Marketing Week 2009 presentation.
Tighter times and quickly transforming social norms call for more creative, innovative and contemporary ways to connect with consumers.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...LinkedIn Italia
Come utilizzare i social media per trasformare l'approccio al recruiting: costruire una base di follower, ingaggiarli con contenuti mirati, infine assumerli contattandoli direttamente. Presentazione di Francesco Costanzo e Tomaso Giusti di LinkedIn Italia.
Public Relations can play a key role in an integrated marketing program. Within the travel industry sector its value is unmatched. Learn how to maximize PR in your overall integrated marketing strategy.
Telling your brand story in the social media agePete Durant
54% of brands have the same thing to say and no point of difference. In this new social media age, this proposes what your true story should be, a new marketing planning and strategic framework to help tell it and a new content strategy to bring these to life.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Market Smarter - Without Busting Your BudgetCustomXM
Presented to the Arkansas Self-Storage Association, this slide deck provides dozen of marketing tips, tricks and techniques to help self-storage store owners market more effectively.
MicroArts-- Social Media for Credit UnionsMicroArts
The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do!
Did you know?
77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity.
So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves?
We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaArjen Strijker
Understanding the implications of Social Media on your Brand Culture and Business Design. Also, basic guidelines are provided on how to develop intangible asset value of your brand while using Social Media. Anne McCrossan – Founder & CEO, Visceral Business
More: http://somesso.com/blog/2009/10/anne-mccrossan-where-is-the-margin-in-social-media/
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business.
Attendees will learn:
• How other grocery chains are using social media
• Formulas for improving existing business processes
• Crisis prevention and risk management strategies
• Role of keyword and search engine optimization
Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
Measuring the value of PR in the digital age. PR in the digital age conferenc...CharityComms
Natasha Hill, client strategy director, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Peter Harris: What marketing could learn from Vanilla Ice. Closer customer co...Marketing Week
Marketing Week 2009 presentation.
Tighter times and quickly transforming social norms call for more creative, innovative and contemporary ways to connect with consumers.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
Build engage recruit: la rivoluzione dei social media. LinkedIn Day Roma, 18 ...LinkedIn Italia
Come utilizzare i social media per trasformare l'approccio al recruiting: costruire una base di follower, ingaggiarli con contenuti mirati, infine assumerli contattandoli direttamente. Presentazione di Francesco Costanzo e Tomaso Giusti di LinkedIn Italia.
Public Relations can play a key role in an integrated marketing program. Within the travel industry sector its value is unmatched. Learn how to maximize PR in your overall integrated marketing strategy.
Telling your brand story in the social media agePete Durant
54% of brands have the same thing to say and no point of difference. In this new social media age, this proposes what your true story should be, a new marketing planning and strategic framework to help tell it and a new content strategy to bring these to life.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
Market Smarter - Without Busting Your BudgetCustomXM
Presented to the Arkansas Self-Storage Association, this slide deck provides dozen of marketing tips, tricks and techniques to help self-storage store owners market more effectively.
How to Implement Integrated (pURL) CampaignsCustomXM
Presentation from the 2013 NPOA Spring Conference in New Orleans. Demonstrating how and why print service providers should consider implementing integrated campaigns as part of their service offerings
Assimilate or Die - a Real life Transformation StoryCustomXM
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Let’s Cut the QRap! The Good, the Bad, the Ugly of QR Codes in Higher EdCustomXM
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In making the transition to a marketing services provide, CustomXM began using Twitter during 2009. This presentation highlights how a traditional print provider used this emerging technology to engage new customers, and grow new business relationships, one tweet at a time.
This presentation discusses the growth of mobile applications, and how incorporating QR codes into a marketing mix can prove to be highly effective. Great examples of uses of QR codes in a variety of applications.
This presentation shares small-business success stories incorporating Twitter in business development efforts. Learn how Twitter can be an effective tool to complement your marketing strategy. This session will provide case studies and anecdotal success stories of how incorporating Twitter brought about several “wins” for a small business during the past year.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
9. 4900 Printing jobs lost in August ’09 YTD – 78,900 jobs lost July was the 2nd worst printing month since January of ‘95
10.
11. Print Travels Print has Longevity Print is a Lead-Generation Tool Print is the Most Intimate Medium Print makes introductions Print readers are focused
12.
13. Integrating Media = Marketing Momentum Education Products – “how to” Campaigns White Paper Case studies Event Based Direct Mail, PR Social Media SMS E-mail Print Ads Trade Shows Distribution Content Creation Marketing Momentum Engagement Direct Sales/Leads Brand Lift/Campaign Lift Response to PURLs Analytics/ Dashboard High Value Interactions: Mentions, content, speaking engagements, meetings Customer Service & Support Contests SM events – Tweetup Blogs Marketing events Face-to-face engagement Measurement Source: Kodak
22. IntegratedApproach – B2B Objectives: Invite Clients to Open House Learn interest in educational opportunities Encourage Sales Reps to meet more clients Have personalized gifts available to distribute during event Distribution Content Engagement
26. IntegratedApproach - Retail Distributed 1000 cards at each location Over 2800 responses – 12.20% Added over 2500 e-mail address to eCafe Club Bounce back coupon rate in excess of 13% Measurement
INTRO - Social networking has been around since the first handshake. All of the web is social media. Look at it this way, most consumers have been using the web to shop, share photos and music, compare prices and complain about poor service for more than a decade. This isn’t new. Nor is it something that is exclusive to the younger social media users.Many claim to be social media experts, yet most of us are truly students. I am definitely a student of social media. We are excited, and sometimes even obsessed with these new tools. I definitely fall into that category.The new media helps facilitate these relationships. They often create networks that have immediacy, and are measurable/
Marketing – it’s used to tell our story. Who we are, what we do. It greats the foundation or launch pad for any media campaign.
PR – We use public relations to help tell our story. They do it in a manner that creates a feeling of trust. It is the beginning of establishing a relationship between between two parties.
Advertising – after establishing who we are, or what we are all about, we need to get our message out. Advertising is the vehicle to broadcast our message. We using to bombard others if necessary. The repetition of our message then leads us to the next step….
Branding – after developing who we are, delivering our message to those who we have established a relationship, our brand is created. Simply, our brand is how others perceive us.
Then we want to somehow, roll all these functions together. We’ve said who we are, what we are about. We have developed relationships and people have a perception about us. Hopefully, they do trust what we are saying. But now comes the important part….are we listening to those who we’ve engaged? Social Media Marketing gives us this opportunity.
Yet, there is a piece missing….It is still possible that we have the foundation in place. We have the message, we know who we need to get the message to, and we’ve determined the right time to deliver it. But how do we make sure we’ve included all channels for the best results? This is where an intregrated approach, that includes print, comes into play.
Print…yes. Print. All we’ve heard this year is that PRINT IS DEAD. Newspapers are folding..print advertising is in sharp decline; the USPS continues to report declining mail volume.
Print…yes. Print. All we’ve heard this year is that PRINT IS DEAD. Newspapers are folding..print advertising is in sharp decline; the USPS continues to report declining mail volume.
Print has the highest trust quotient of all media surveyed. (Canvas Magazine – 10/08) It drives viewers to the internet most successfully.You can pass print along, it has longevity.It’s no longer the monopoly that it used to be, but it is far from dead. Print can still play an important role in an integrated marketing approach. Most successful marketers are keeping print, and yes, even direct mail, very much in the mix as a primary driver – even if they are using direct mail to drive traffic to a web site or stimulate interest in an electronic offer – Fran Green, American List Counsel
So how do we incorporate all this media…all this firepower we now have at our fingertips…including print? As with any marketing plan, we still need a good mix. We need a blend of relationships, building goodwill (PR); providing the customers with what they want, (marketing), and delivering results
Today’s successful marketing campaigns evolve out of brainstorming sessions between PR, marketing, communications teams. They look for simple, logical approaches that combine print and digital channels to enhance the physical experiences. For instance, add publications specific URLs to print ads, or embed a key code in event gifts that unlock exclusive content published on the web.In 2006, Mini USA took a novel approach to using multi-channel marketing to sell to their existing customers. They learned that the buyers of this odd little car bonded with each other. Rather than talking about speed or power, they simply identified themselves as Mini Owners. So they decided to market to Mini owners – marketing to your own to help spread “word of mouth” advertising – that is groundswell.The Plan - Direct mail with a secret decoder package. Then created print ads which could only be read using the secret decoders. Invited owners to a series of rallies across the US - Minis Take the States
Today’s successful marketing campaigns evolve out of brainstorming sessions between PR, marketing, communications teams. They look for simple, logical approaches that combine print and digital channels to enhance the physical experiences. For instance, add publications specific URLs to print ads, or embed a key code in event gifts that unlock exclusive content published on the web.In 2006, Mini USA took a novel approach to using multi-channel marketing to sell to their existing customers. They learned that the buyers of this odd little car bonded with each other. Rather than talking about speed or power, they simply identified themselves as Mini Owners. So they decided to market to Mini owners – marketing to your own to help spread “word of mouth” advertising – that is groundswell.The Plan - Direct mail with a secret decoder package. Then created print ads which could only be read using the secret decoders. Invited owners to a series of rallies across the US - Minis Take the States
Today’s successful marketing campaigns evolve out of brainstorming sessions between PR, marketing, communications teams. They look for simple, logical approaches that combine print and digital channels to enhance the physical experiences. For instance, add publications specific URLs to print ads, or embed a key code in event gifts that unlock exclusive content published on the web.In 2006, Mini USA took a novel approach to using multi-channel marketing to sell to their existing customers. They learned that the buyers of this odd little car bonded with each other. Rather than talking about speed or power, they simply identified themselves as Mini Owners. So they decided to market to Mini owners – marketing to your own to help spread “word of mouth” advertising – that is groundswell.The Plan - Direct mail with a secret decoder package. Then created print ads which could only be read using the secret decoders. Invited owners to a series of rallies across the US - Minis Take the States
As with any marketing campaign, whether you use traditional channels or new digital channels, the relevance to the consumer determines a major part of its success. If your message isn’t relevant to it’s intended recipient, it will not succeed, no matter how that message is delivered.
Print drives users to other platforms – According to Retail Advertising and Marketing Association – 42.7% of shoppers are most likely to start an online search after viewing a printed ad. But Make it EASY for them. (URL, QR codes, )
Print drives users to other platforms – According to Retail Advertising and Marketing Association – 42.7% of shoppers are most likely to start an online search after viewing a printed ad. But Make it EASY for them. (URL, QR codes, )
A commercial HVAC contractor in Little Rock wanted to say thank you to its customers by providing an open house…..
How many of you have visited the Dixie Café Restaurant chain?
A social media presentation next Friday in Little Rock. Used a completely integrated approach to gain marketing momentum.Content CreationEngagementDistributionMeasurement
So we’ve introduced some new techniques and tools, and have shown that by integrating these with traditional tools, you gain marketing momentum. Print may be down. But I am inclined to believe that it has a long life ahead, just maybe in a re-incarnated format.
Social Media rules from a fellow Little Rock Tweep