Building Capability 2012- Content led marketing

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The document discusses changes in social media and mobility that impact recruiting strategies. It addresses the rise of social proof and sharing on professional networks like LinkedIn. It also covers search engine optimization, authentic brand content, and using owned, curated and user-generated content. The document provides guidance on developing content for different stages of the recruiting process and distributing it through video, social networks, blogs and other formats on multiple platforms. Resources for developing mobile and social recruiting strategies are also referenced.

Business Technology

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We have a problem!

© MetaShift
2012
© MetaShift 2012

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Professional Sharing

© MetaShift 2012

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What, Where, When, How

© MetaShift
2012
© MetaShift 2012

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What

Owned

Curated

User Generated (Two types!)

© MetaShift 2011

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When?

Awareness Attraction Persuasion Engagement

© MetaShift 2012

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How?

 Original Content

 Curated Third Party Content

 Curated Internal Content

 Internal Generated Content (Apps, Competitions etc)

 Content Buckets

 Individual Recruiters

© MetaShift 2012

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Curation – Third Party Content

© MetaShift 2012

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LinkedIn

Sharing &
Sourcing
Social

LinkedIn

Branding &
Advertising
Findability

© MetaShift 2012

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Free Resources

© MetaShift
2012
© MetaShift 2012

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Free Resources

 Webinar

http://bit.ly/Mattwebinar
 Whitepaper

Mobile Recruiting Guide 2012

© MetaShift 2012

Digital Mobile Social
Recruitment Strategy

matt@metashift.co.uk

This presentation was made by Sean Clark at the Diss Business Forum on 29th March 2012. http://soaksocial.co.uk Whether you're looking to rebuild your website, build one for the first time or your looking to integrate social media into your business, take a step back. Think about your business objectives and ensure that the website you have built or the way social media is implemented aligns with your business strategy.

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