The document discusses digipaks, which are book-style packaging that houses a CD or DVD. A typical digipak contains an image on the front, a booklet with lyrics and artist information inside, and a track list on the back. Digipaks also often include QR codes linking to the artist's website or social media. The document then analyzes specific digipaks for Rita Ora and Justin Bieber, noting design elements like bright lipstick or a montage of photos that appeal to their target audiences.