Pixie Productions is creating promotional materials for a new album, including a music video, digipak cover, and magazine advertisement. Research showed their target audience is mainly 12-18 year old females who enjoy pop music. Audience research found that people preferred music videos with narratives, liked The Saturdays as their favorite pop group, and thought indoor locations and Pixie Lott's style were best suited for the video.

1. Pixie Productions Gemma Wallace Amy Rudman Amelia Hughes

2. Brief A promotion package for the release of an album, to include a music promotion video, together with both of the following: A cover for its release as part of a digipak (CD/DVD package) A magazine advertisement for the digipak (CD/DVD package)

3. Product Research We aim to make a pop music video and stick to the conventions of a music video. We want the lyrics of our chosen song to influence what is shown in the video The pace of the editing will fit the pace of the music The mise en scene will reflect the mood of the song

4. Product Research After researching existing music videos we have decided to use some of the effects and techniques in our music video. Colourful Narrative Split screens, merges, high key lighting, wide angle shots and good costumes We will try to avoid dull and boring effects and try to make the video as exciting as possible.

5. Audience Research Our target audience Mainly female Aged around 12 – 18 years Regularly buy weekly girls magazines Go to pop concerts Enjoy watching music channels

6. Audience Research Our research showed that people would like to see a narrative in the music video.

7. Audience Research Our research showed that people chose The Saturdays as their favourite pop group.

8. Audience Research Our research showed that people chose A House as their favourite location for a music video.

9. Audience Research Our research showed that people chose Pixie Lott as the pop star they think is the best style icon.

10. Audience Research People chose Cheryl Cole’s album as their favourite pop album cover.