Evaluation 1 part 3
•Download as PPTX, PDF•
1 like•151 views
This document compares a student-created digipak and magazine advertisement to official materials for Rihanna's album "Loud". For both the digipak and advertisement, the student followed conventions like including the artist, album title, release date, and consistent color schemes. Specific elements copied for the digipak include close-ups of the artist and including a track list. Elements copied for the advertisement include the photo, name, album, and date. Additional information was included on the student advertisement beyond the official one.
Report
Share
Report
Share
Recommended
Green Day Digipak Analysis
The document discusses the design elements of a music album packaging. It describes including images of the band on the back and inside covers so that fans can easily identify them. Track listings are included on the back cover and CD for listeners to know the order of songs. Information about the band members and production crew is listed inside. The font, colors, and band photos are intended to represent the band's style and stand out from the background.
Distorture Digipak Analysis
The document describes the design elements of a music album digipak. It highlights key identifying information included on the packaging such as the band name, album title, contact details, and song list. Graphic elements like blood-covered hands and a bold red color are discussed in relation to representing the band's dark genre and providing recognizable branding. Overall organization and visibility of information is emphasized to appeal to audiences and fans.
Radial analysis 2000
The document discusses the design choices for the packaging of an album. It describes how the colors red and blue were used to represent the two artists, and how the label's logo helped portray the group's independent background. It also discusses the use of a yellow background to signify the genre of RnB with African influences, and how plain white t-shirts were chosen to show the artists as ordinary people. Additional details provided on the back cover include institutional information and the extended label logo to further indicate the group's independent status.
Radial analysis
The document discusses the design choices for the packaging of an album. It was designed to portray the independent background of the artists and reinforce their identity. The front cover features the artists in plain white t-shirts to portray them as ordinary people and help audiences relate to them. The back provides institutional information and the extended logo to fully represent the independent record label. Color choices and font sizes were meant to represent the music genre and imply importance of different elements.
Digipak analysis
The digipak for Bon Iver's self-titled album features simple, rustic artwork and design elements that reference the band's folk music roots. The front cover depicts countryside scenes through plain artwork with no text. Track listings and production details are written in a handwritten script throughout the digipak, booklet, and CD to give a personalized feel. The overall design favors a more "old school" approach rather than a modern, sleek style in keeping with the album's folk influences.
Analyzing networks of Hip-Hop Artists
The document discusses how network analysis can be used to analyze success in the rap music industry. It examines how an artist's crew, city, and collaborations may impact their popularity and technical skills. Key measures explored include centrality, top albums/songs, influence, and technical expertise. Regression analysis is used to determine if collaborating with popular or influential artists correlates with higher success rates in subsequent years. The network analysis seeks to identify influential artists, promising regional scenes, and how technical rapping ability relates to an artist's position in the network.
Evaluation Q2
The document discusses album covers and advertisements for indie rock bands. It notes that indie rock artists typically use simple images that do not focus on the artist themselves. The document also emphasizes using consistent branding across album covers and advertisements to create a recognizable identity for the artist. It examines how various indie bands, like Arctic Monkeys and Kodaline, utilize similar imagery and fonts to link their different promotional materials.
Recommended
Green Day Digipak Analysis
The document discusses the design elements of a music album packaging. It describes including images of the band on the back and inside covers so that fans can easily identify them. Track listings are included on the back cover and CD for listeners to know the order of songs. Information about the band members and production crew is listed inside. The font, colors, and band photos are intended to represent the band's style and stand out from the background.
Distorture Digipak Analysis
The document describes the design elements of a music album digipak. It highlights key identifying information included on the packaging such as the band name, album title, contact details, and song list. Graphic elements like blood-covered hands and a bold red color are discussed in relation to representing the band's dark genre and providing recognizable branding. Overall organization and visibility of information is emphasized to appeal to audiences and fans.
Radial analysis 2000
The document discusses the design choices for the packaging of an album. It describes how the colors red and blue were used to represent the two artists, and how the label's logo helped portray the group's independent background. It also discusses the use of a yellow background to signify the genre of RnB with African influences, and how plain white t-shirts were chosen to show the artists as ordinary people. Additional details provided on the back cover include institutional information and the extended label logo to further indicate the group's independent status.
Radial analysis
The document discusses the design choices for the packaging of an album. It was designed to portray the independent background of the artists and reinforce their identity. The front cover features the artists in plain white t-shirts to portray them as ordinary people and help audiences relate to them. The back provides institutional information and the extended logo to fully represent the independent record label. Color choices and font sizes were meant to represent the music genre and imply importance of different elements.
Digipak analysis
The digipak for Bon Iver's self-titled album features simple, rustic artwork and design elements that reference the band's folk music roots. The front cover depicts countryside scenes through plain artwork with no text. Track listings and production details are written in a handwritten script throughout the digipak, booklet, and CD to give a personalized feel. The overall design favors a more "old school" approach rather than a modern, sleek style in keeping with the album's folk influences.
Analyzing networks of Hip-Hop Artists
The document discusses how network analysis can be used to analyze success in the rap music industry. It examines how an artist's crew, city, and collaborations may impact their popularity and technical skills. Key measures explored include centrality, top albums/songs, influence, and technical expertise. Regression analysis is used to determine if collaborating with popular or influential artists correlates with higher success rates in subsequent years. The network analysis seeks to identify influential artists, promising regional scenes, and how technical rapping ability relates to an artist's position in the network.
Evaluation Q2
The document discusses album covers and advertisements for indie rock bands. It notes that indie rock artists typically use simple images that do not focus on the artist themselves. The document also emphasizes using consistent branding across album covers and advertisements to create a recognizable identity for the artist. It examines how various indie bands, like Arctic Monkeys and Kodaline, utilize similar imagery and fonts to link their different promotional materials.
Comparison of existing promotions
The promotional poster for Rihanna's "Loud" album and the poster being analyzed both use the same font as the album itself to connect the poster to the eventual CD release. Both posters feature vibrant colors and images of the artists to draw attention. Key details like release dates and quotes promoting the music help build excitement and present the album as something audiences shouldn't miss. Conventions like record labels, multiple discs, and fonts associated with the dance music genre are included in the analyzed poster to position the new artist and music similarly to established acts in the genre.
Ancillary research - Jamie Tate
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their "OK Computer" album art and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album art, music videos, and website. Creating this synergy helps artists establish a recognizable image and brand themselves consistently across different media.
Logos and production companies
Spinnin' Records represents artists like Martin Garrix and owns their music. Defected in the House also represents DJs with different styles of music. Lady Gaga's golden logo stands out and represents her fame and high quality. Rihanna's white logo on black background relates to her new album and uses words about love and peace. Future Productions is the main logo for an artist and promises new music today. Beeswax Productions has a less formal, comical logo for upbeat artists. The artist logo uses bright colors and crowns to represent her as a queen of her genre.
Q2) How effective is the combination of your main product and ancillary texts?
During research for a music project, existing R&B music videos, album covers, and packaging were analyzed to understand conventions in the genre. Common elements identified included artists performing in a studio setting, simple designs featuring only the artist's name and song title, and direct eye contact with the audience. Magazine ads for R&B albums typically featured the album cover along with text highlighting reasons for customers to purchase.
Razorlight Advert
The document analyzes a band's album advertisement, noting that most band members make direct eye contact with the viewer except one. The black color scheme and blond hair/white shirt of one member helps them stand out against the background and conveys that the album is rock music. The ad clearly promotes the new album release date, formats, and social media links for more information, with the artist and album names prominently displayed in large text as is conventional.
Renard powerpoint
Renard is an electronic music artist who operates under the label LapFox Trax using various aliases for different music genres. He has a large social media presence, routinely interacting with fans on platforms like Facebook, Twitter, and Tumblr. This strong online interaction has helped build engaged communities of fans who create art and remixes related to Renard's aliases. While social media is important for marketing, it also presents privacy risks that Renard is currently facing accusations online.
Digipaks
A digipak is a type of cardboard packaging with an inner plastic holder used for CDs and DVDs. It benefits artists by promoting their brand and career through visual design elements and branding that help the product stand out and appeal to intended audiences. Consumers can better understand the genre and artist based on digipak conventions and style. Digipaks are predominantly used as a marketing tool since they allow consumers to purchase and display collector's items that build brand loyalty.
Evaluation question 2
The document discusses the effectiveness of combining a main product (a music video) with ancillary products (a website and digipak) for a band. It finds that using consistent branding across all products, including logo, font, color scheme and themes effectively promotes the band's image and music. The website provides fan engagement through information pages, galleries and a tour schedule. Similarly, the digipak and music video feature the band's logo and performance elements. Together the coordinated products create a cohesive image and brand identity for the band.
Importance and function of digipaks
Digipaks are packaging for CDs that display the artist's image on the front and song list on the back. They are designed to look like booklets with pictures to help audiences learn about the artist's style and personality. The artist's name and album title are clearly displayed on the front cover to help fans easily find the music they want to purchase. Inside, digipaks often include more images of the artist along with their name, album name, tour dates, and website to help promote the artist and drive audiences to purchase their music and merchandise. Digipaks are important for the music industry as they help build larger fan bases for artists and generate more revenue through increased music and merchandise sales, further promoting the artists.
Ancillary tasks
The document discusses potential ancillary tasks for promoting artists, including creating a website, digipak, or magazine advertisement. It provides examples from Rihanna's website and digipaks that showcase her tour dates, news, videos, photos, music, biography, press, social media links, legal terms, and contact information. The document also analyzes one of Rihanna's magazine advertisements promoting her album "Rated R" and how its dark imagery and prominent text could relate to the album's style. In the end, the document decides to create a digipak and magazine advertisement for their own artist, drawing inspiration from Rihanna's examples.
Magazine flat plan power point version
This document outlines the contents and layout of a magazine focused on rock music. It includes sections for album reviews, artist interviews, upcoming tours, new bands, and advertisements. The main stories are long-form interviews with rock artist Anthony Rixon that span double-page spreads. Other sections provide listings of radio stations to hear new music, a behind-the-scenes look at a recording studio session, and a fan poll of the top eight albums of all time.
Final ly
The band created a sense of branding through their album packaging and website. They designed a digipak with their band name and album title in matching colors and fonts. Research informed their design choices. Their website provides band information and uses consistent colors, fonts, and imagery to match the digipak. Both the digipak and website aim to promote the band name and album for increased recognition and sales.
Record Labels Task 1
A record label is a company that publishes, markets and distributes music. They guide artists' production and promotion, enforce copyright, and scout for new talent. Major labels have larger market share and distribution capabilities, while independent labels offer artists more creative freedom as new or niche acts.
The document discusses an independent label, RCA Records, being a good fit for a new UK electropop artist. RCA has success in this genre and is based in the UK. The label has a history dating to 1901 and operates both in the US and UK, providing opportunities for international popularity.
Copyright protects artists' work and is enforced by their label. The document discusses correctly attributing copyright and seeking permission to use songs
Digipak analysis-Bon Iver, Bon Iver
The document analyzes the digipak for Bon Iver's self-titled 2011 album "Bon Iver, Bon Iver". The album was a commercial success, debuting at number one on various European charts and number two on the US Billboard 200 chart. The album art depicts countryside scenes referencing the band's folk roots. Each song title refers to a place, reflected in landmarks from Minnesota and Perth featured on the artwork. The plain digipak draws attention to the artwork with only the album and song titles listed in handwritten script.
Ancillary Task Research by FlowMotion Films
The document analyzes Rudimental's album cover design for their album "Home" and their official website. It notes several key design elements of the album cover including the group's name in large font at the top to emphasize its importance, a small graffiti image indicating their drum and bass music style, and consistency in the bold typography. It also observes the synergy between the album cover and website designs with the same color scheme and font. The document examines other album covers and concludes with lessons learned about the importance of positioning images/text effectively and maintaining synergy between album and website designs to match the artist's style and genre of music.
Rock Mark Entertainment Overview
Rock Mark Entertainment is an artist development company that aims to bring good music to music lovers through strong artist development, management, and event promotion. It was founded in 2006 in Selden, NY by a loose collective of musical collaborators. The company's circular logo is designed to represent the circle of fifths and convey approval of good music. Rock Mark's mission is to facilitate the production and appreciation of great music through community outreach and educating people about music. Its tagline "Good music. Period" reinforces the commitment to focusing on the music itself rather than commercial goals.
Presentation 1
The band created a sense of branding through their album packaging (digipak) and website. They researched other bands for inspiration and used Photoshop and Wix to design the digipak cover and website. The digipak features the band's name and album title in consistent colors and fonts. The website also prominently displays this information across six consistently designed pages with band photos, music, tour dates, and contact details. Together, the digipak and website establish the band's unique image and name to promote their music video album through cross-media promotion across the different products.
Q3 Evaluation
This document discusses how a music video product would engage its target audience and be distributed. [1] The target audience for a pop rock music video about a love triangle would be males and females aged 17-24 based on a survey. [2] The content about one-sided love would appeal to many young people. [3] Feedback from audiences on social media like YouTube and Facebook would help promote the music video.
Presentation 1
The band Falling Fast created a sense of branding through their album and official website. They designed a digipak for the album with the band's name, album title, and key color of green displayed prominently. They also created a website at fallingfast.wix.com featuring details about the band members, music, tour dates, and album tracks to promote the band. The digipak, website, and album work together using consistent colors, fonts, and designs to create a cohesive brand identity for Falling Fast and cross-promote each other.
Magazine advert #2
The artist's name is displayed prominently in a contrasting color and different font to stand out from the rest of the advertisement. A simplistic black and white image of the artist covered in diamonds is used to portray an effortless and conventional look. Key information such as the artist's name, album title, and CD release date are emphasized through the use of alternating bold and normal fonts to highlight each item individually.
Media Studies A2 Evaluation question 1
The document discusses conventions used in music videos, album packaging, and advertisements for both. It summarizes that the music video uses visuals linked to lyrics, following Goodwin's theory. It uses typical rap music video conventions like dark colors, close-ups of the artist rapping, and locations. However, it also challenges conventions by using open grassy spaces and brighter shots. The album digipak and advertisement include standard elements like the artist image, album title, and tracklist, but the advertisement challenges conventions by placing the image on the right side. Using conventions like a meaningful narrative, black and white shots, and close-ups of the artist rapping may appeal to the target rap/hip-hop audience.
Question 2
The combination of brand identity elements across Rihanna's music albums, clothing line, and other products has helped make her brand highly recognizable and successful. Her consistent use of the letter "R" logo builds brand awareness and allows fans to easily identify her various works.
Similarly, the band in the document has established a unified brand identity using consistent font styles, colors, and imagery across their music video, advertisements, CD cover, and digital packaging. Elements like the album name in italic font and inclusion of pinks and blacks help connect the products and communicate the band's pop genre to audiences. Maintaining cohesive branding across multiple media helps promote and sell all of the band's works.
More Related Content
What's hot
Comparison of existing promotions
The promotional poster for Rihanna's "Loud" album and the poster being analyzed both use the same font as the album itself to connect the poster to the eventual CD release. Both posters feature vibrant colors and images of the artists to draw attention. Key details like release dates and quotes promoting the music help build excitement and present the album as something audiences shouldn't miss. Conventions like record labels, multiple discs, and fonts associated with the dance music genre are included in the analyzed poster to position the new artist and music similarly to established acts in the genre.
Ancillary research - Jamie Tate
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their "OK Computer" album art and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album art, music videos, and website. Creating this synergy helps artists establish a recognizable image and brand themselves consistently across different media.
Logos and production companies
Spinnin' Records represents artists like Martin Garrix and owns their music. Defected in the House also represents DJs with different styles of music. Lady Gaga's golden logo stands out and represents her fame and high quality. Rihanna's white logo on black background relates to her new album and uses words about love and peace. Future Productions is the main logo for an artist and promises new music today. Beeswax Productions has a less formal, comical logo for upbeat artists. The artist logo uses bright colors and crowns to represent her as a queen of her genre.
Q2) How effective is the combination of your main product and ancillary texts?
During research for a music project, existing R&B music videos, album covers, and packaging were analyzed to understand conventions in the genre. Common elements identified included artists performing in a studio setting, simple designs featuring only the artist's name and song title, and direct eye contact with the audience. Magazine ads for R&B albums typically featured the album cover along with text highlighting reasons for customers to purchase.
Razorlight Advert
The document analyzes a band's album advertisement, noting that most band members make direct eye contact with the viewer except one. The black color scheme and blond hair/white shirt of one member helps them stand out against the background and conveys that the album is rock music. The ad clearly promotes the new album release date, formats, and social media links for more information, with the artist and album names prominently displayed in large text as is conventional.
Renard powerpoint
Renard is an electronic music artist who operates under the label LapFox Trax using various aliases for different music genres. He has a large social media presence, routinely interacting with fans on platforms like Facebook, Twitter, and Tumblr. This strong online interaction has helped build engaged communities of fans who create art and remixes related to Renard's aliases. While social media is important for marketing, it also presents privacy risks that Renard is currently facing accusations online.
Digipaks
A digipak is a type of cardboard packaging with an inner plastic holder used for CDs and DVDs. It benefits artists by promoting their brand and career through visual design elements and branding that help the product stand out and appeal to intended audiences. Consumers can better understand the genre and artist based on digipak conventions and style. Digipaks are predominantly used as a marketing tool since they allow consumers to purchase and display collector's items that build brand loyalty.
Evaluation question 2
The document discusses the effectiveness of combining a main product (a music video) with ancillary products (a website and digipak) for a band. It finds that using consistent branding across all products, including logo, font, color scheme and themes effectively promotes the band's image and music. The website provides fan engagement through information pages, galleries and a tour schedule. Similarly, the digipak and music video feature the band's logo and performance elements. Together the coordinated products create a cohesive image and brand identity for the band.
Importance and function of digipaks
Digipaks are packaging for CDs that display the artist's image on the front and song list on the back. They are designed to look like booklets with pictures to help audiences learn about the artist's style and personality. The artist's name and album title are clearly displayed on the front cover to help fans easily find the music they want to purchase. Inside, digipaks often include more images of the artist along with their name, album name, tour dates, and website to help promote the artist and drive audiences to purchase their music and merchandise. Digipaks are important for the music industry as they help build larger fan bases for artists and generate more revenue through increased music and merchandise sales, further promoting the artists.
Ancillary tasks
The document discusses potential ancillary tasks for promoting artists, including creating a website, digipak, or magazine advertisement. It provides examples from Rihanna's website and digipaks that showcase her tour dates, news, videos, photos, music, biography, press, social media links, legal terms, and contact information. The document also analyzes one of Rihanna's magazine advertisements promoting her album "Rated R" and how its dark imagery and prominent text could relate to the album's style. In the end, the document decides to create a digipak and magazine advertisement for their own artist, drawing inspiration from Rihanna's examples.
Magazine flat plan power point version
This document outlines the contents and layout of a magazine focused on rock music. It includes sections for album reviews, artist interviews, upcoming tours, new bands, and advertisements. The main stories are long-form interviews with rock artist Anthony Rixon that span double-page spreads. Other sections provide listings of radio stations to hear new music, a behind-the-scenes look at a recording studio session, and a fan poll of the top eight albums of all time.
Final ly
The band created a sense of branding through their album packaging and website. They designed a digipak with their band name and album title in matching colors and fonts. Research informed their design choices. Their website provides band information and uses consistent colors, fonts, and imagery to match the digipak. Both the digipak and website aim to promote the band name and album for increased recognition and sales.
Record Labels Task 1
A record label is a company that publishes, markets and distributes music. They guide artists' production and promotion, enforce copyright, and scout for new talent. Major labels have larger market share and distribution capabilities, while independent labels offer artists more creative freedom as new or niche acts.
The document discusses an independent label, RCA Records, being a good fit for a new UK electropop artist. RCA has success in this genre and is based in the UK. The label has a history dating to 1901 and operates both in the US and UK, providing opportunities for international popularity.
Copyright protects artists' work and is enforced by their label. The document discusses correctly attributing copyright and seeking permission to use songs
Digipak analysis-Bon Iver, Bon Iver
The document analyzes the digipak for Bon Iver's self-titled 2011 album "Bon Iver, Bon Iver". The album was a commercial success, debuting at number one on various European charts and number two on the US Billboard 200 chart. The album art depicts countryside scenes referencing the band's folk roots. Each song title refers to a place, reflected in landmarks from Minnesota and Perth featured on the artwork. The plain digipak draws attention to the artwork with only the album and song titles listed in handwritten script.
Ancillary Task Research by FlowMotion Films
The document analyzes Rudimental's album cover design for their album "Home" and their official website. It notes several key design elements of the album cover including the group's name in large font at the top to emphasize its importance, a small graffiti image indicating their drum and bass music style, and consistency in the bold typography. It also observes the synergy between the album cover and website designs with the same color scheme and font. The document examines other album covers and concludes with lessons learned about the importance of positioning images/text effectively and maintaining synergy between album and website designs to match the artist's style and genre of music.
Rock Mark Entertainment Overview
Rock Mark Entertainment is an artist development company that aims to bring good music to music lovers through strong artist development, management, and event promotion. It was founded in 2006 in Selden, NY by a loose collective of musical collaborators. The company's circular logo is designed to represent the circle of fifths and convey approval of good music. Rock Mark's mission is to facilitate the production and appreciation of great music through community outreach and educating people about music. Its tagline "Good music. Period" reinforces the commitment to focusing on the music itself rather than commercial goals.
Presentation 1
The band created a sense of branding through their album packaging (digipak) and website. They researched other bands for inspiration and used Photoshop and Wix to design the digipak cover and website. The digipak features the band's name and album title in consistent colors and fonts. The website also prominently displays this information across six consistently designed pages with band photos, music, tour dates, and contact details. Together, the digipak and website establish the band's unique image and name to promote their music video album through cross-media promotion across the different products.
Q3 Evaluation
This document discusses how a music video product would engage its target audience and be distributed. [1] The target audience for a pop rock music video about a love triangle would be males and females aged 17-24 based on a survey. [2] The content about one-sided love would appeal to many young people. [3] Feedback from audiences on social media like YouTube and Facebook would help promote the music video.
Presentation 1
The band Falling Fast created a sense of branding through their album and official website. They designed a digipak for the album with the band's name, album title, and key color of green displayed prominently. They also created a website at fallingfast.wix.com featuring details about the band members, music, tour dates, and album tracks to promote the band. The digipak, website, and album work together using consistent colors, fonts, and designs to create a cohesive brand identity for Falling Fast and cross-promote each other.
Magazine advert #2
The artist's name is displayed prominently in a contrasting color and different font to stand out from the rest of the advertisement. A simplistic black and white image of the artist covered in diamonds is used to portray an effortless and conventional look. Key information such as the artist's name, album title, and CD release date are emphasized through the use of alternating bold and normal fonts to highlight each item individually.
What's hot (20)
Q2) How effective is the combination of your main product and ancillary texts?
Q2) How effective is the combination of your main product and ancillary texts?
Similar to Evaluation 1 part 3
Media Studies A2 Evaluation question 1
The document discusses conventions used in music videos, album packaging, and advertisements for both. It summarizes that the music video uses visuals linked to lyrics, following Goodwin's theory. It uses typical rap music video conventions like dark colors, close-ups of the artist rapping, and locations. However, it also challenges conventions by using open grassy spaces and brighter shots. The album digipak and advertisement include standard elements like the artist image, album title, and tracklist, but the advertisement challenges conventions by placing the image on the right side. Using conventions like a meaningful narrative, black and white shots, and close-ups of the artist rapping may appeal to the target rap/hip-hop audience.
Question 2
The combination of brand identity elements across Rihanna's music albums, clothing line, and other products has helped make her brand highly recognizable and successful. Her consistent use of the letter "R" logo builds brand awareness and allows fans to easily identify her various works.
Similarly, the band in the document has established a unified brand identity using consistent font styles, colors, and imagery across their music video, advertisements, CD cover, and digital packaging. Elements like the album name in italic font and inclusion of pinks and blacks help connect the products and communicate the band's pop genre to audiences. Maintaining cohesive branding across multiple media helps promote and sell all of the band's works.
Too weird analysis
In this PowerPoint presentation I analyse the digipak for the album "Too Weird To Live, Too Rare To Die" by 'Panic! At The Disco'.
Product research draft 2
This document summarizes and analyzes the design elements of various music packaging formats, including digipaks, websites, and magazine advertisements. It notes how the designs promote the artists through images and color schemes while conforming to conventions of each format type. Key details like track listings and social media links are included to engage consumers. Overall the document examines how the packaging works together across formats to market and brand the music.
Relating the question to our ancillary tasks
This document discusses how the author's ancillary tasks for their pop promo project relate to the question of whether media products use, develop, or challenge conventions. It summarizes the key conventions used in the author's digipak and magazine poster for their fictional band. For the digipak, conventions included using one disk, including the record label and barcode, and keeping consistent fonts and colors. The poster followed conventions such as prominently displaying the band name, including a magazine quote, using consistent branding, and adding the release date and production company logo. The document analyzes how the projects both used common conventions but also challenged some, such as using a non-standard number of slides in the digipak.
Product research
The digipak features provocative images of Rihanna that are intended to promote her music and draw in audiences. The front has a black and white image of Rihanna staring at the camera in minimal clothing. The back has another full image of Rihanna but does not list the album tracks. The sides and CD compartment continue the black and white theme with more images of Rihanna, including one within a newspaper.
Research into Digipacks and Music Magazine adverts
The document provides information about a digipack and advert analysis for a media coursework project. It discusses what a digipack and advert are, then analyzes the digipack and single advert for British rapper Tinie Tempah's debut album "Disc-Overy." It notes design elements like the artist's photo, logo, and colors that establish the album's brand identity within the R&B genre. It also analyzes the advert's darker theme suited to promoting the artist's tour. Finally, it examines the digipack and advert for the British rock band Oasis' debut album "Definitely Maybe," noting design conventions and how the photography style captures the band's laidback persona.
Music video evaluation 1 new
The group aimed to challenge stereotypes of UK rap music with their music video and packaging for the song "Dreamsville". They portrayed an ambitious artist pursuing their dreams while still incorporating urban elements of the genre. The CD cover compares the artist in a landscape to represent their roots, similar to the real artist Wiley's cover. Elements like a treble clef and the artist laughing were meant to make the music a main focus and broaden the audience. The poster uses urban styles but simply promotes the music title to make it accessible like Tinie Tempah's poster. Overall the group tried to take a different approach to rap to push it towards mainstream audiences while still adhering to some genre conventions.
Question 2
The document discusses creating continuity and synergy across various music products for a band called The Crystal Whites, including their magazine advert, digipak, CD, and lyric booklet. Some techniques used were selecting the same front and back cover image, using consistent fonts, including promotional elements like social media logos and a music video link. Photos of the band members were also consistently featured across products to connect their identity. The goal was to connect the different products and promote the band and their album.
Task 48
We created a magazine advert for a musical artist by researching existing music ads and magazine ad formats. The advert features a mid-shot photo of the artist so viewers can clearly see his expression and outfit, similarly to other music ads. It prominently displays the album name and release date in bold black font, with other song titles and a mini review in smaller black text to complement the most important information.
Presentation1
A digipak is an elaborated CD cover with at least four panels that allows for information like the album, artist, and tracklist to be displayed. Extra panels can include images. Advertisements promote digipaks and artists, usually including the digipak image, album/artist name, ratings, and tour dates to inform audiences. The purpose of a digipak is to project the artist's image, package and sell the CD, and market the album through logos and thumbnails. Advertisements aim to project the artist image, provide information on availability, and promote release dates and tours.
Question 2
The document discusses creating continuity and synergy across various music products for a band called Crystal Whites, including their magazine advert, digipak, CD, lyric booklet, and music video. Key elements that provide continuity include using the same images, fonts, color schemes, and representations of the band members across products. Social media logos on the magazine advert promote the music video and band profile pages allow audiences to learn more about Crystal Whites.
Ancillary
This document discusses the design choices for a digipak and magazine advertisement for an indie band called Transparence.
For the digipak design, dark colors and artwork from the music video were chosen to portray vulnerability and reinforce the theme of heartbreak. The second digipak design uses black and white to adhere to indie conventions while still being individualistic.
The magazine advertisement incorporates elements like consistent fonts, pictures of the artist, and minimal details to attract audiences while following conventions of the indie genre. Color schemes aim to be dull yet attention-grabbing.
After reviewing designs, the second digipak and a final magazine advertisement using matching images were selected to create a cohesive image and professional representation
Digipak Analysis
This is an analysis of Rihanna's Talk That Talk album, I have discussed the front, back, disk and inside cover of the album
Album poster analysis
This is our research analysis of album posters. It will help us when we come to designing our own album poster.
Album poster analysis
This is our research analysis of album posters. It will help us when we come to designing our own album poster.
Album poster analysis
This is our research analysis of album posters. It will help us when we come to designing our own album poster.
Digipak convention evaluation
The document discusses the conventions of digipak album covers and advertisements. It notes that digipak covers and ads typically feature a main image of the artist to promote their persona. They also include the album title and artist name. A parental advisory sticker may be included if the album contains explicit content. Colors, images and locations in the main image can represent the artist's genre of music. Digipaks and their ads generally continue similar themes and motifs. They also commonly include the main image, artist name, release date, track listing, company logo and details, content warnings, and barcode.
Digipack: Research
A digipack is a marketing tool intended to incentivize consumers to purchase the physical copy of an album from a retailer. It offers extra content like videos and photos to encourage sales as albums are less frequently purchased with many preferring to download individual songs. When visiting a large music retailer, digipacks were not as prominently displayed as other CDs and contained artists that were generally not as well known. The retailer had expanded their product selection beyond just music to include DVDs, games, books, and other items due to the impact of digital music downloads and streaming on CD sales.
Digipak Analysis
This document analyzes and compares the deluxe and standard editions of Rihanna's "Talk That Talk" album packaging. It discusses the front and back covers, noting the large image of Rihanna and use of her iconic "R" logo. For the deluxe edition, the front cover image is in black and white and includes the album title written on her body as a tattoo. The back cover also uses a black and white image of Rihanna smoking to appeal to her target 16-26 year old audience. The disk is designed to look like a newspaper with Rihanna's name as the headline, positioning her as the center of attention.
Similar to Evaluation 1 part 3 (20)
Research into Digipacks and Music Magazine adverts
Research into Digipacks and Music Magazine adverts
More from Laura Neale
Director’s commentary
The director wanted to create a music video storyline about an artist coping with a breakup. They took inspiration from Adele's "Hello" video but had to develop the breakup metaphorically since they lacked a male actor to play the ex-boyfriend. Various shots in the video symbolize the end of the relationship through metaphors like blowing out a candle, fading lights, and closing a door to move on from the past.
Evaluation 1 part 2b
This document analyzes 9 shots from various music videos and evaluates how they demonstrate conventions used in pop ballad music videos. It summarizes the techniques shown in each shot, such as linking lyrics to visuals, representing the artist, reflecting the sad genre, using editing techniques like fades, employing camera angles, utilizing dark lighting, implementing mise en scene with meaningful props, including outdoor isolated locations, and using close-ups of the artist singing. The document concludes that these techniques were considered when making the author's own music video to make it seem realistic and reflective of other pop ballad music videos.
Evaluation 1 part 2a
1. The document provides an analysis of 9 shots from a music video, summarizing how each shot demonstrates an element of video production.
2. Shots 1-3 show how the video links lyrics to visuals, represents the artist, and uses conventions of the pop ballad genre.
3. Shots 4-7 demonstrate the use of editing, camerawork, lighting, and mise-en-scene to further the story and message.
4. Shots 8-9 show that the creators watched other music videos by including typical elements like isolated outdoor locations and close-ups while singing.
Evaluation 1 part 1
The document analyzes common codes and conventions in pop ballad music videos. It discusses how pop ballad videos often link the visuals to the song lyrics, use dark lighting to reflect sad themes of love and loss, and feature simple yet fashionable clothing. The videos typically have slow editing and camera work to match the slow tempo, and use close-ups and few props or filters to effectively convey emotion. Both Adele's "Hello" and Sam Smith's "Writing's on the Wall" exemplify these conventions through their visuals and lyrics about love and heartbreak.
Editing Diary
Laura Neale edited a video using various techniques like fades, match cuts, and slow motion. For the first cut, she used match cuts and fades between shots of an actress lip syncing. She was unable to add planned slow motion. Subsequent cuts included adding more footage, fixing lip syncing which was challenging, and adding effects like black and white filters. The final cut mostly involved fixing lip syncing and replacing footage, which caused other parts to go out of sync each time. The main challenges were keeping lip syncing accurate and preventing additional edits from disrupting the timing of other clips.
Shooting schedule
The shooting schedule outlines the plan to film at a school hall on Friday November 3rd from 9am to 1:20pm. The locations include the school hall from the auditorium and stage sides, the corridor outside the hall, and a plain room during hours 2 and 3. The morning session from 9am to 10am involves filming makeup tutorials, dancer scenes, stage and hall shots of Zarah. The afternoon session from 11:20am to 1:20pm focuses on getting costumes back on, finishing any unfinished filming, reviewing footage to decide what needs to be re-shot, completing re-shoots, and reviewing the re-shoots before clearing up. The roles include Zarah and Laura
Welcome to Giraffe Productions
Giraffe Productions has been contacted by music artist Zarah Rahman to produce a music video for her cover of Rihanna's "Take A Bow". As a production company specializing in music videos, Giraffe Productions prides itself on producing high quality videos quickly and economically while maintaining a family friendly policy by avoiding unsuitable content. They aim to create unique videos through close communication with artists to ensure the final product meets the artist's vision.
Taylor swift – Video Analysis
The video analysis discusses Taylor Swift's "Look What You Made Me Do" music video through analyzing its genre, star image, performance style, music, lyrics, mise-en-scene, camera work, and voyeurism. Key points include that the genre is pop featuring bright colors and expensive displays of wealth. Taylor's image involves controversy and subtle references to her personal life. The video has a mix of performance and abstract scenes without a narrative. Mise-en-scene clues reference her reputation and relationships through costumes, settings, and symbols. Camera work and costumes also aim to gain views through sex appeal and controversy.
Level 2 Video Analysis
The video is about a girl who uses a VR headset to escape her unhappy real life. In the VR world, represented through colorful footage, she experiences joy represented by lyrics about finding happiness online. However, the narrative gets lost as shots of London landmarks don't connect to the story and lip syncing is poor. Edits attempt to show the addictive nature of VR but linger too long, not matching the fast-paced music. Improvements could include developing a full narrative, shortening cuts to match the music, removing redundant loading screens, and improving lip syncing.
Level 2 Video Analysis
The video analyzes a music video about a girl who uses virtual reality to escape her unhappy real life. It starts with her putting on a VR headset in black clothes, representing her sadness, and entering a colorful virtual world. However, the shots of London locations later on don't further the story and the lip syncing is poor. While the editing uses filters and shots to depict the VR world as exciting compared to the dull real world, the cuts are too slow and don't match the fast-paced music. The analysis provides suggestions for improving the narrative, editing, and camerawork to better align with the song.
Taylor Swift – Look What You Made Me Do music video analysis
Taylor Swift's "Look What You Made Me Do" music video uses bright colors, expensive props, and revealing costumes to showcase her wealth and sex appeal, drawing on conventions of the pop genre. The lyrics, visuals, and plotless narrative portray Taylor as having changed from her previous innocent persona due to negative media portrayals. Scenes reference her personal life and ongoing feuds. Frequent close-ups, zooms, and edits draw attention to Taylor and her message of reinventing herself despite outside influences.
Evaluation 1
The film challenges thriller conventions in some ways but follows them in others:
1. The long title "When the Wind Changes" challenges the convention of short thriller titles, while the plain white font keeps audiences in suspense without clues.
2. The isolated setting of an abandoned windmill follows the thriller convention of isolation but the subsequent hospital room setting challenges expectations of safety in hospitals.
3. Costumes and the use of fake blood follow conventions of relatable, casual dress and violence, but the protagonist survives which challenges expectations.
4. Editing uses both rapid cuts and longer shots to build suspense, challenging the convention of only using rapid cuts. The opening also defies conventions by introducing the
Our Thriller Music
The document discusses the music choices for a thriller film. It describes the music "Panic Man" as having a low pitch but including a heartbeat sound in the bass, fitting for when the character is running. While low in pitch, the music does follow some thriller conventions by starting slow and speeding up, emphasizing the character's running. There is also a crescendo ending to build tension. The music will play at certain scenes like when the character runs and realizes she can't escape, with silence in other scenes to build suspense.
Stage test shots
The document discusses test shots taken during the filming of a thriller scene set in a windmill. Shot 1 was too dark to see the actress, so in Shot 2 a phone torch was used to light her face creepily from below. Shot 3 had the actress walk past the camera to simulate entering without showing outside. Shot 4 found natural light enough while keeping the dark atmosphere. Shot 5 removed curtains that took viewers out of the scene. Shot 6 used a high camera angle like a security camera. Shot 7 tried a shadow but it didn't work well. Shots 8-10 captured wind sounds but quality was poor due to Storm Doris.
Character profiles
Alice is a bubbly teenage girl who visits a windmill but ends up unresponsive in the psychiatric ward of her local hospital. Each flashback would reveal more about what happened to her in the windmill. The creature lives in the windmill and preys on people who enter. You never see the creature, leaving the audience as clueless as Alice about what awaits inside.
Coursework advice thriller
This document provides advice for creating a coursework thriller project involving storyline, filming, editing, blogging, and group work. Some key points include: keep the storyline simple; film more than you need to avoid rescheduling; use editing software like Windows Movie Maker; aim for 7 blog posts per week and draw inspiration from past student blogs; and make sure everyone is involved as a team and knows their assignments.
'The Boy’ Opening Scene Analysis
The opening scene establishes an eerie atmosphere through creepy children's toys with no children, low lighting, and unsettling piano music. Shots show a black cab driving down a road and entering a dark forest. In the cab, the lady is made uncomfortable by the driver staring at her in the mirror. Arriving at a castle, she explores the empty house alone while suspenseful music plays, with shots making her feel watched and trapped. The last shot shows a portrait of a family, implying the boy of the title.
Cape Fear – Opening Scene Analysis
Throughout the opening scenes of Cape Fear, the non-diegetic soundtrack creates tension through changes between minor and major keys and the use of woodwinds, strings, and brass. During the title sequence, a series of unsettling close-ups fade in and out behind a disorienting water effect. As the scene shifts to Cady's release from prison, the camera shows his solitary cell and books on law and war, implying an intelligent yet violent nature, while brass music plays and a storm builds outside, foreshadowing future danger.
More from Laura Neale (19)
Taylor Swift – Look What You Made Me Do music video analysis
Taylor Swift – Look What You Made Me Do music video analysis
Recently uploaded
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcRecently uploaded (20)
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Evaluation 1 part 3
- 1. Evaluation 1 How our digipak and magazine advert are similar to other ones
- 2. The digipak on top is our digipak, and the one below is an official digipak for Rihanna’s album ‘loud’. Comparing our digipak to the official one, you can see how we have followed digipak conventions when creating it. We have kept our colour scheme (black, white and red) consistent across all panels of the digipak, which is shadowed in the official one where the colour scheme of blue, white and red is carried across all panels. We also made sure that we included close ups of our artist like the official one does. Both digipaks are for pop/pop ballad albums, and you can see how both fit with this theme due to the flowers seen on both. We also followed conventions by ensuring that we had the artist name and album name just like the official one does, and we also included a track list and a barcode like an official one would have.
- 3. The advert at the top is our magazine advert, and the one below is the official advert for Rhianna’s album ‘Loud’(the same album as the digipak on the previous slide). Comparing our advert to the official one, you can see how we have followed magazine advert conventions by having a photo of our artist, along with the name, name of the album, and the release date, just as the official one has. We have also followed our colour scheme of red, black and white onto our advert, just as the Rihanna advert has. However, we also have additional information on our advert that the official one doesn’t have, for example the production company and the social media, as well as some reviews, however these are still conventions of a magazine advert.