Unfinished Digipak Analysis
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This document analyzes three music digipaks from The Beatles, Bon Jovi, and Foo Fighters. Each digipak contains 1 CD and 1 DVD of the artist's greatest hits, with pictures of the band on the front and track listings on the sides. The analysis finds that digipaks follow conventions like including band information, contents, and vinyl-style CDs. It was decided that the new digipak will also feature 1 CD and DVD, band pictures on the front and back, and simplistic design based on audience research.
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Digipak research
A digipak is a cardboard packaging with an internal plastic holder for CDs or DVDs. It typically opens like a book but sometimes has three parts that open left and right with the disc in the center. A digipak contains visuals, the artist name, album title and basic info. The front displays the artist and album prominently to convey their brand and genre. The back lists the tracks chronologically and includes copyright info, barcodes and record label logos.
conventions of a digipak
The document discusses the conventions and uses of a digipak, which is a type of CD or DVD packaging. A digipak has a gatefold design like a book, with outer packaging made of card/paper and inner packaging made of plastic. They are commonly used for special edition singles and albums. The front and back panels are mainly used to promote the music and attract audiences, while the inside provides information. Conventionally, the front features eye-catching artwork related to the song and title/artist. The back lists the tracklist and other details. The inside secures the disc and can include extras like lyrics or artist messages.
Understanding the purpose of music videos
Music videos serve several purposes: to promote songs and make them memorable; entertain audiences and convey the song's story or message; and sell DVDs and CDs to generate more income for artists. Music videos extend an artist's income through merchandise sales on their websites and in shops. They also extend the outlets through which fans can access an artist's music, such as on music channels, DVDs, CDs, and YouTube. Music videos can be used for product placement to synergistically sell products through various media. The producers of music videos - whether a major label, independent label, or artist themselves - all strategize around narrative, style, promotion, and crafting an artist's public image.
Digipak Research
A digipak is a type of compact disc or DVD packaging that consists of a gatefold paperboard outer binding with one or more plastic trays inside to hold a disc. Digipaks are commonly used for CD singles or special editions and provide extra content like live performances, interviews, music videos and more to appeal to fans. Popular bands that have released digipaks include Radiohead, Metallica, Slipknot and others. Digipaks benefit both audiences through bonus materials and the music industry through increased sales and profits.
Conventions of cd advertising
The document provides guidelines for creating an advertisement for a CD. It recommends prominently displaying the artist's name and album title, using the main album image, including a recognizable logo, and noting the artist and label websites and release date to inform fans. Optional elements are positive reviews from recognized publications.
Digipaks and print adverts
A Digipak is a premium CD package made of cardboard with high quality prints and artwork. It often contains more than one disc and additional content like lyrics and photos. Digipaks are usually gatefold, opening like a door to reveal more artwork. They also contain booklets with additional information. Print adverts are physical media like posters or magazines that promote products and events through imagery, colors and fonts in a consistent style. Examples compare Digipaks for Arctic Monkeys and Red Hot Chili Peppers albums, showing common features of multiple discs, booklets and gatefold opening. Print adverts for concerts by the same bands showcase consistent styles while listing tour dates and locations.
Target audience
The target audience for the music video and poster is 18-24 year olds who enjoy alternative music and spend significant time online, especially those who like the darker films. Research on fans of Panic! At The Disco through YouGov found they spend a lot of time online and prefer darker content, so they will be interested in a tribute band to Panic! At The Disco. The product aims to appeal to these fans by incorporating the techniques and conventions used by Panic! At The Disco as well as other bands this target audience enjoys.
What is a digipak
Digipaks are a type of CD packaging that consists of a paperboard outer binding with plastic trays inside to hold a CD. They were created by MeadWestvaco as their Digi-Pak product and have become a popular packaging format used by many artists. Digipaks benefit artists by allowing them to creatively represent their brand and genre through graphical designs on the packaging that help promote their music and encourage fans to buy their albums.
Recommended
Digipak research
A digipak is a cardboard packaging with an internal plastic holder for CDs or DVDs. It typically opens like a book but sometimes has three parts that open left and right with the disc in the center. A digipak contains visuals, the artist name, album title and basic info. The front displays the artist and album prominently to convey their brand and genre. The back lists the tracks chronologically and includes copyright info, barcodes and record label logos.
conventions of a digipak
The document discusses the conventions and uses of a digipak, which is a type of CD or DVD packaging. A digipak has a gatefold design like a book, with outer packaging made of card/paper and inner packaging made of plastic. They are commonly used for special edition singles and albums. The front and back panels are mainly used to promote the music and attract audiences, while the inside provides information. Conventionally, the front features eye-catching artwork related to the song and title/artist. The back lists the tracklist and other details. The inside secures the disc and can include extras like lyrics or artist messages.
Understanding the purpose of music videos
Music videos serve several purposes: to promote songs and make them memorable; entertain audiences and convey the song's story or message; and sell DVDs and CDs to generate more income for artists. Music videos extend an artist's income through merchandise sales on their websites and in shops. They also extend the outlets through which fans can access an artist's music, such as on music channels, DVDs, CDs, and YouTube. Music videos can be used for product placement to synergistically sell products through various media. The producers of music videos - whether a major label, independent label, or artist themselves - all strategize around narrative, style, promotion, and crafting an artist's public image.
Digipak Research
A digipak is a type of compact disc or DVD packaging that consists of a gatefold paperboard outer binding with one or more plastic trays inside to hold a disc. Digipaks are commonly used for CD singles or special editions and provide extra content like live performances, interviews, music videos and more to appeal to fans. Popular bands that have released digipaks include Radiohead, Metallica, Slipknot and others. Digipaks benefit both audiences through bonus materials and the music industry through increased sales and profits.
Conventions of cd advertising
The document provides guidelines for creating an advertisement for a CD. It recommends prominently displaying the artist's name and album title, using the main album image, including a recognizable logo, and noting the artist and label websites and release date to inform fans. Optional elements are positive reviews from recognized publications.
Digipaks and print adverts
A Digipak is a premium CD package made of cardboard with high quality prints and artwork. It often contains more than one disc and additional content like lyrics and photos. Digipaks are usually gatefold, opening like a door to reveal more artwork. They also contain booklets with additional information. Print adverts are physical media like posters or magazines that promote products and events through imagery, colors and fonts in a consistent style. Examples compare Digipaks for Arctic Monkeys and Red Hot Chili Peppers albums, showing common features of multiple discs, booklets and gatefold opening. Print adverts for concerts by the same bands showcase consistent styles while listing tour dates and locations.
Target audience
The target audience for the music video and poster is 18-24 year olds who enjoy alternative music and spend significant time online, especially those who like the darker films. Research on fans of Panic! At The Disco through YouGov found they spend a lot of time online and prefer darker content, so they will be interested in a tribute band to Panic! At The Disco. The product aims to appeal to these fans by incorporating the techniques and conventions used by Panic! At The Disco as well as other bands this target audience enjoys.
What is a digipak
Digipaks are a type of CD packaging that consists of a paperboard outer binding with plastic trays inside to hold a CD. They were created by MeadWestvaco as their Digi-Pak product and have become a popular packaging format used by many artists. Digipaks benefit artists by allowing them to creatively represent their brand and genre through graphical designs on the packaging that help promote their music and encourage fans to buy their albums.
Digipak
A digipak is a type of cardboard packaging with an internal plastic holder used for CDs and DVDs. Digipaks typically have a gatefold design and consist of a cardboard outer shell and plastic inner disc holder. For R&B digipaks, the front cover usually features a close-up portrait of the artist against a plain background with their name and album title. The back cover lists the song titles and production credits in a simple, easy to read font. Inside covers often contain more artist photos continuing the theme.
Conventions of a Digipak
Digipaks are a type of optical disc packaging made of cardboard with an internal plastic holder for CDs or DVDs. They are often used for special editions of albums. A typical digipak has a large picture or design on the front to grab attention, along with the artist/album name. Inside there is a plastic holder for the disc, sometimes with additional artwork or information. The back usually contains the track list, barcode, artist/label details and more artwork.
Question 1 final
Our music video conformed to many conventions of music videos such as featuring the band playing their instruments, close-ups of the singer, and visuals that matched the music. It followed Goodwin's six points for music videos which include voyeurism and visuals that fit the lyrics. The designs of the digi-pack and magazine cover were also conventional, featuring pictures of the band and song information, though we ran short on time and couldn't include all typical elements. In conclusion, our music video and ancillary materials mostly used standard conventions to create a typical music video and packaging.
Lesson 1 - Introduction to Music Video
This document provides an overview of music videos, including their purpose, history, styles, and conventions. It discusses how The Beatles helped pioneer the music video as a promotional tool in the 1960s. The rise of MTV in 1981 greatly increased music videos' popularity and production. Videos can have performance, narrative, or conceptual styles. The document examines examples and analyzes how they reflect different music genres. It also provides checklists of typical techniques and representations in rock, pop, and hip hop music videos.
History of music videos
Music videos originated in the 1950s but became more popular in the 1980s with the rise of MTV. Early music videos were short promotional films to market songs and artists. In the 1980s, Michael Jackson's "Thriller" video helped establish the music video as a medium to tell longer visual stories that helped promote songs. Nowadays, major artists like Taylor Swift spend significant money on high production music videos that are also used to generate buzz on social media before their official release.
Research into the music video industry
Music videos are generally made to promote artists and their songs. They can be performance-based, showing the artist singing, or narrative, telling a story through actors. The production process involves developing an idea, storyboards, scripts, casting, filming, and editing. Music videos promote recognition of the artist and song, provide context for the lyrics, and entertain fans. Famous directors like Spike Jonze and David Fincher work with top artists and put unique styles on popular music videos. Budgets typically range from $200,000 to $500,000, though Michael Jackson's "Scream" video cost $7 million. Audiences now mainly access music videos through artists' YouTube channels or streaming on sites like YouTube,
Ancillary task research
This document provides information about different packaging and promotional materials used for music, including digipaks, CD cases, websites, and magazine advertisements. It analyzes examples of each, noting key conventions and design elements. For digipaks, it describes their structure and purpose in allowing artists to view packaging details. An Alt-J digipak is then analyzed for its consistent themes and layout. Guidelines for effective band websites are also outlined. Specific websites for Matisyahu and Jessie J are examined. Finally, common conventions for magazine advertisements are listed.
Assign 5 digipak research
A digipak is a type of cardboard packaging with an internal plastic holder for CDs or DVDs. Standard sizes are 5.45"W x 4.95"H x 0.25"D for a single disc and 5.5"W x 4.95"H x 0.44"D for double discs. The front cover promotes the artist and genre to encourage sales, while the back lists the songs and information. The disc is held in a plastic tray inside the packaging. Graphics and photography are usually relevant to the artist's genre and meant to attract consumers. The artist is typically featured prominently on the front to promote their music.
Codes and conventions of Magazine Advert, Music Video and Digipak
Music videos summarize as: Promote artists/songs through 3-4 minute performances/narratives using effects like animation. Videos may feature artists singing live or in unusual places, relating to lyrics through mini films or clips. Symbolic representations and editing convey mood and meaning.
Magazine ads summarize as: Eye-catching ads promote artists/albums with names, images, release dates and where/how to purchase and brief information plus reviews, social links and tour dates in consistent fonts/colors.
Digipaks summarize as: Special editions package CDs/DVDs in hard, foldable covers with eye-catching front images and track lists on back plus inside photos, information and sometimes booklets relating
Conventions of cd advertising
The document outlines conventions for CD advertisements, including displaying the artist name, album name, main album image, artist and record label logos, websites, release date, and reviews. Key information that should be on every ad includes the artist name, album name, main image from the album cover, release date, and logos of the artist and record label. Additional common elements are reviews from music publications and links to the artist and label websites.
Institution & ownership - Capitol Records
Capitol Records is a major American record label that is part of Universal Music Group. It oversees various artists in different genres, including major pop stars like Katy Perry as well as smaller pop artists like Sky Ferreira. Katy Perry's 2013 album Prism was heavily promoted through singles, promotional partnerships, listening events, and her world tour. In contrast, Sky Ferreira's 2013 album Night Time, My Time received less promotion through television appearances, free singles, and festival performances. The differing levels of promotion for the two albums likely reflect the different popularity levels and potential commercial success of each artist.
Big 3 recordlabels
Major record labels like Universal Music Group, Sony Music, and Warner Music Group dominate the music industry market share. They appeal to mainstream audiences and are owned by large multinational corporations. Universal Music Group is the largest label, owning 37% of the industry. Sony Music is second largest at 34%, while Warner Music Group is the smallest of the big three at 19%. All three labels have numerous subsidiary record labels that focus on different music genres.
Digipak analysis-Bon Iver, Bon Iver
The document analyzes the digipak for Bon Iver's self-titled 2011 album "Bon Iver, Bon Iver". The album was a commercial success, debuting at number one on various European charts and number two on the US Billboard 200 chart. The album art depicts countryside scenes referencing the band's folk roots. Each song title refers to a place, reflected in landmarks from Minnesota and Perth featured on the artwork. The plain digipak draws attention to the artwork with only the album and song titles listed in handwritten script.
The big 3 record labels
Sony Music Entertainment is an American music company and subsidiary of Sony Corporation of America. It owns several record labels including RCA Records, RCA Nashville, Arista, and Provident Label Group. Warner Music Group is another major American music conglomerate that owns record labels like Atlantic Records, Warner Bros. Records, and Parlophone Label Group. Universal Music Group has numerous record labels under its ownership as well, such as Virgin Records, Motown Records, Republic Records, and Island Records. These three companies, Sony Music Entertainment, Warner Music Group, and Universal Music Group, are the largest record companies in the world.
About Pendulum
Pendulum is a drum and bass group formed in 2002 in Perth, Australia consisting of Rob Swire, Gareth McGrillen, and Paul Harding. Their mission was to create a new sound by combining various music styles. In 2005 they released their debut album and have since become a mainstream act performing at major festivals worldwide. Although the group split in 2012, Swire and McGrillen continue to perform as DJs and with their new group Knife Party.
Facebook Project
For this project in Internet Marketing, we analyzed two band profiles and then created a new profile for a band.
Research into the music video industry
• How are music videos generally made? What is the production process?
• What is the purpose of a music video for the companies / artists that make them?
• Who are some famous music video directors and why are their videos so well known / successful?
• How much money is usually spent on the average music video? Have any been made very cheaply or are there any that have had huge budgets?
• How do audiences access music videos? Where can they be seen?
Magazine advert analysis
The document provides an analysis of a magazine advertisement for the album "Skying" by the band The Horrors. It summarizes that the ad appeared 7 months after the album's release, suggesting it was still receiving attention. It describes The Horrors as an indie/psychedelic rock band and analyzes the psychedelic-inspired album artwork. The majority of the ad displays this album artwork to clearly advertise it. Quotes on the ad from respected music magazines praise the album, and the ad aims to appeal to readers of these magazines and fans of the label XL Recordings.
Magazine advert analysis
This document analyzes magazine advertisements for three albums: Kings of Leon's "Only By the Night", Florence + the Machine's "Lungs", and Adele's "21". The summaries share common elements - the album art is prominently displayed, the artist and album name are above and below, and popular songs or awards are listed to entice buyers. Overall, the ads are simple and intended to provoke curiosity about the albums.
Album Magazine Advert Similar Products
This document analyzes the structure and content of 5 similar album advertisement products. It finds that generally the artist name is at the top, with a photo of the album or artist. A theme is presented through images and text. Reviews, ratings, and awards are used to persuade audiences. However, there is also originality, as ad sizes vary and focal points like the artist or reviews differ between ads. The conclusion summarizes the commonalities in format and persuasive techniques, but also notes ways the ads retain uniqueness.
Magazine Adverts Analysis
This document analyzes the key components and styles of magazine advertisements for various albums. It identifies common elements like the prominent placement of the artist and album name, use of imagery like album covers and tour symbols. It also notes the inclusion of websites, release dates, record labels and persuasive language to promote sales. Across the ads there are trends like a focus on visuals, fonts and color schemes that cohesively represent the theme or brand of the artist and album being advertised.
Ads magazine
The document analyzes and summarizes 4 different advertisements. Ad 1 is for headphones and focuses on fun and being awarded. Ad 2 is for shoes and emphasizes power and durability testing. Ad 3 is for soft drinks and targets health and youth. Ad 4 is for skyscrapers and appeals to freedom of thought and making big projects possible. The ads were chosen to represent the themes of fun, power, freedom and basic human needs.
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What's hot
Digipak
A digipak is a type of cardboard packaging with an internal plastic holder used for CDs and DVDs. Digipaks typically have a gatefold design and consist of a cardboard outer shell and plastic inner disc holder. For R&B digipaks, the front cover usually features a close-up portrait of the artist against a plain background with their name and album title. The back cover lists the song titles and production credits in a simple, easy to read font. Inside covers often contain more artist photos continuing the theme.
Conventions of a Digipak
Digipaks are a type of optical disc packaging made of cardboard with an internal plastic holder for CDs or DVDs. They are often used for special editions of albums. A typical digipak has a large picture or design on the front to grab attention, along with the artist/album name. Inside there is a plastic holder for the disc, sometimes with additional artwork or information. The back usually contains the track list, barcode, artist/label details and more artwork.
Question 1 final
Our music video conformed to many conventions of music videos such as featuring the band playing their instruments, close-ups of the singer, and visuals that matched the music. It followed Goodwin's six points for music videos which include voyeurism and visuals that fit the lyrics. The designs of the digi-pack and magazine cover were also conventional, featuring pictures of the band and song information, though we ran short on time and couldn't include all typical elements. In conclusion, our music video and ancillary materials mostly used standard conventions to create a typical music video and packaging.
Lesson 1 - Introduction to Music Video
This document provides an overview of music videos, including their purpose, history, styles, and conventions. It discusses how The Beatles helped pioneer the music video as a promotional tool in the 1960s. The rise of MTV in 1981 greatly increased music videos' popularity and production. Videos can have performance, narrative, or conceptual styles. The document examines examples and analyzes how they reflect different music genres. It also provides checklists of typical techniques and representations in rock, pop, and hip hop music videos.
History of music videos
Music videos originated in the 1950s but became more popular in the 1980s with the rise of MTV. Early music videos were short promotional films to market songs and artists. In the 1980s, Michael Jackson's "Thriller" video helped establish the music video as a medium to tell longer visual stories that helped promote songs. Nowadays, major artists like Taylor Swift spend significant money on high production music videos that are also used to generate buzz on social media before their official release.
Research into the music video industry
Music videos are generally made to promote artists and their songs. They can be performance-based, showing the artist singing, or narrative, telling a story through actors. The production process involves developing an idea, storyboards, scripts, casting, filming, and editing. Music videos promote recognition of the artist and song, provide context for the lyrics, and entertain fans. Famous directors like Spike Jonze and David Fincher work with top artists and put unique styles on popular music videos. Budgets typically range from $200,000 to $500,000, though Michael Jackson's "Scream" video cost $7 million. Audiences now mainly access music videos through artists' YouTube channels or streaming on sites like YouTube,
Ancillary task research
This document provides information about different packaging and promotional materials used for music, including digipaks, CD cases, websites, and magazine advertisements. It analyzes examples of each, noting key conventions and design elements. For digipaks, it describes their structure and purpose in allowing artists to view packaging details. An Alt-J digipak is then analyzed for its consistent themes and layout. Guidelines for effective band websites are also outlined. Specific websites for Matisyahu and Jessie J are examined. Finally, common conventions for magazine advertisements are listed.
Assign 5 digipak research
A digipak is a type of cardboard packaging with an internal plastic holder for CDs or DVDs. Standard sizes are 5.45"W x 4.95"H x 0.25"D for a single disc and 5.5"W x 4.95"H x 0.44"D for double discs. The front cover promotes the artist and genre to encourage sales, while the back lists the songs and information. The disc is held in a plastic tray inside the packaging. Graphics and photography are usually relevant to the artist's genre and meant to attract consumers. The artist is typically featured prominently on the front to promote their music.
Codes and conventions of Magazine Advert, Music Video and Digipak
Music videos summarize as: Promote artists/songs through 3-4 minute performances/narratives using effects like animation. Videos may feature artists singing live or in unusual places, relating to lyrics through mini films or clips. Symbolic representations and editing convey mood and meaning.
Magazine ads summarize as: Eye-catching ads promote artists/albums with names, images, release dates and where/how to purchase and brief information plus reviews, social links and tour dates in consistent fonts/colors.
Digipaks summarize as: Special editions package CDs/DVDs in hard, foldable covers with eye-catching front images and track lists on back plus inside photos, information and sometimes booklets relating
Conventions of cd advertising
The document outlines conventions for CD advertisements, including displaying the artist name, album name, main album image, artist and record label logos, websites, release date, and reviews. Key information that should be on every ad includes the artist name, album name, main image from the album cover, release date, and logos of the artist and record label. Additional common elements are reviews from music publications and links to the artist and label websites.
Institution & ownership - Capitol Records
Capitol Records is a major American record label that is part of Universal Music Group. It oversees various artists in different genres, including major pop stars like Katy Perry as well as smaller pop artists like Sky Ferreira. Katy Perry's 2013 album Prism was heavily promoted through singles, promotional partnerships, listening events, and her world tour. In contrast, Sky Ferreira's 2013 album Night Time, My Time received less promotion through television appearances, free singles, and festival performances. The differing levels of promotion for the two albums likely reflect the different popularity levels and potential commercial success of each artist.
Big 3 recordlabels
Major record labels like Universal Music Group, Sony Music, and Warner Music Group dominate the music industry market share. They appeal to mainstream audiences and are owned by large multinational corporations. Universal Music Group is the largest label, owning 37% of the industry. Sony Music is second largest at 34%, while Warner Music Group is the smallest of the big three at 19%. All three labels have numerous subsidiary record labels that focus on different music genres.
Digipak analysis-Bon Iver, Bon Iver
The document analyzes the digipak for Bon Iver's self-titled 2011 album "Bon Iver, Bon Iver". The album was a commercial success, debuting at number one on various European charts and number two on the US Billboard 200 chart. The album art depicts countryside scenes referencing the band's folk roots. Each song title refers to a place, reflected in landmarks from Minnesota and Perth featured on the artwork. The plain digipak draws attention to the artwork with only the album and song titles listed in handwritten script.
The big 3 record labels
Sony Music Entertainment is an American music company and subsidiary of Sony Corporation of America. It owns several record labels including RCA Records, RCA Nashville, Arista, and Provident Label Group. Warner Music Group is another major American music conglomerate that owns record labels like Atlantic Records, Warner Bros. Records, and Parlophone Label Group. Universal Music Group has numerous record labels under its ownership as well, such as Virgin Records, Motown Records, Republic Records, and Island Records. These three companies, Sony Music Entertainment, Warner Music Group, and Universal Music Group, are the largest record companies in the world.
About Pendulum
Pendulum is a drum and bass group formed in 2002 in Perth, Australia consisting of Rob Swire, Gareth McGrillen, and Paul Harding. Their mission was to create a new sound by combining various music styles. In 2005 they released their debut album and have since become a mainstream act performing at major festivals worldwide. Although the group split in 2012, Swire and McGrillen continue to perform as DJs and with their new group Knife Party.
Facebook Project
For this project in Internet Marketing, we analyzed two band profiles and then created a new profile for a band.
Research into the music video industry
• How are music videos generally made? What is the production process?
• What is the purpose of a music video for the companies / artists that make them?
• Who are some famous music video directors and why are their videos so well known / successful?
• How much money is usually spent on the average music video? Have any been made very cheaply or are there any that have had huge budgets?
• How do audiences access music videos? Where can they be seen?
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Codes and conventions of Magazine Advert, Music Video and Digipak
Codes and conventions of Magazine Advert, Music Video and Digipak
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Magazine advert analysis
The document provides an analysis of a magazine advertisement for the album "Skying" by the band The Horrors. It summarizes that the ad appeared 7 months after the album's release, suggesting it was still receiving attention. It describes The Horrors as an indie/psychedelic rock band and analyzes the psychedelic-inspired album artwork. The majority of the ad displays this album artwork to clearly advertise it. Quotes on the ad from respected music magazines praise the album, and the ad aims to appeal to readers of these magazines and fans of the label XL Recordings.
Magazine advert analysis
This document analyzes magazine advertisements for three albums: Kings of Leon's "Only By the Night", Florence + the Machine's "Lungs", and Adele's "21". The summaries share common elements - the album art is prominently displayed, the artist and album name are above and below, and popular songs or awards are listed to entice buyers. Overall, the ads are simple and intended to provoke curiosity about the albums.
Album Magazine Advert Similar Products
This document analyzes the structure and content of 5 similar album advertisement products. It finds that generally the artist name is at the top, with a photo of the album or artist. A theme is presented through images and text. Reviews, ratings, and awards are used to persuade audiences. However, there is also originality, as ad sizes vary and focal points like the artist or reviews differ between ads. The conclusion summarizes the commonalities in format and persuasive techniques, but also notes ways the ads retain uniqueness.
Magazine Adverts Analysis
This document analyzes the key components and styles of magazine advertisements for various albums. It identifies common elements like the prominent placement of the artist and album name, use of imagery like album covers and tour symbols. It also notes the inclusion of websites, release dates, record labels and persuasive language to promote sales. Across the ads there are trends like a focus on visuals, fonts and color schemes that cohesively represent the theme or brand of the artist and album being advertised.
Ads magazine
The document analyzes and summarizes 4 different advertisements. Ad 1 is for headphones and focuses on fun and being awarded. Ad 2 is for shoes and emphasizes power and durability testing. Ad 3 is for soft drinks and targets health and youth. Ad 4 is for skyscrapers and appeals to freedom of thought and making big projects possible. The ads were chosen to represent the themes of fun, power, freedom and basic human needs.
Analysis of magazine ads
This document analyzes four magazine ads and summarizes each one. The Volkswagen ad appeals to fun and uses branding to show that owning a Volkswagen allows one to have fun like a guitarist. The Tag ad appeals to power and uses perceptions of beauty to suggest its product will make one attractive and irresistible. The Pepsi ad illustrates fun through a businessman blowing bubbles to show one can have fun at any age through a state of mind. The Macquarie ad fulfills freedom by suggesting it helps one achieve financial independence through spotting business opportunities faster than other advisers.
Magazine advert analysis
This magazine advert follows conventions by including: [1] the artist's name; [2] the album title; and [3] ratings from Apple and HMV. It also provides [4] links to the artist's social media to connect with fans, and [5] promotes the record label Sony. The central image relates to the boxing theme of the music video and album art through the artist's pose and boxing gloves.
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Digipak analysis
This document analyzes the design elements of several music compilation digipaks, including those for Foo Fighters, Linkin Park, and Autonomie. Some key findings are that vintage vinyl designs signal older rock music, simplistic color schemes and designs appeal most to audiences, and including track listings and additional materials like booklets can encourage purchases. Consistency across the front, back, and interior packaging is also important for audience understanding.
ddddd
1) Digipaks typically include the album title, track list, artist information, and barcode on the front, spine, and back.
2) Effective digipak design draws attention to the artist/album name, positions text clearly, and uses imagery and colors that represent the artist's genre and style.
3) The Mumford and Sons digipak uses folk imagery, costumes, and fonts to represent their indie folk genre, with the band name in a larger, centered font.
Digipak presentation
The document discusses the digipak packaging and design of albums from several artists including Nine Inch Nails, Coldplay, Biffy Clyro, Rihanna, and Eminem. It describes design elements like album art, bonus content, and themes that relate to the music. The Coldplay digipak references the French Revolution, Biffy Clyro offered a vinyl and CD version, Rihanna's packaging focuses on her and reflects the upbeat album, and Eminem's contains details about the artist and songs.
Digipack research
Digipaks are promotional packaging for albums that provide extra content beyond just the music. They typically include a CD along with additional materials like photos, lyrics, or DVDs in a folded cardboard design. Well-designed digipaks establish a consistent visual theme throughout and use imagery and symbols that relate to the artist's music or message, allowing fans a deeper connection to and understanding of the album. The author plans to create an original digipak with a cohesive theme to promote their own artist's music, video, and website.
What to expect from a digipak
Digipaks are printed CD packaging that represent the artist and album. The simplest digipaks have a front cover displaying the artist and album name, two inside pages usually showing a tracklist and the CD, and a back cover with song names, barcode, record label, and album details. Front covers grab attention with images and text, while inside pages list tracks and back covers continue information about the artist and album in an attention-grabbing way.
Assignment 5
The document discusses digipaks, which are book-style packaging that houses a CD or DVD. A typical digipak contains an image on the front, a booklet with lyrics and artist information inside, and a track list on the back. Digipaks also often include QR codes linking to the artist's website or social media. The document then analyzes specific digipaks for Rita Ora and Justin Bieber, noting design elements like bright lipstick or a montage of photos that appeal to their target audiences.
Digipak research
The document discusses examples of digipaks released by various artists and the typical contents and special packages included. It notes that All Time Low's "Straight to DVD" contained a live audio CD, concert footage, and documentary, while special packages included merchandise. You Me At Six's "Sinners Never Sleep" contained a studio album and documentary, with vinyl and prints as special packages. Michael Jackson's "Thriller 25th Anniversary" contained the studio album, new collaboration tracks, and short films, with a booklet and limited packaging as special items. Generally, digipaks include audio or video content, exclusive photography and artwork, documentaries, and band merchandise as bonuses. The document concludes by listing plans for content
Digipaks media hw finished draft
A digipak is a type of cardboard packaging with a plastic holder for CDs or DVDs that offers more content than a standard CD case. It provides space for photos, liner notes, and other extras to incentivize purchasing the physical copy rather than downloading or streaming. The given document discusses how NWA's debut album "Straight Outta Compton" was packaged in a digipak, featuring photos of the group, their logo, tracklist, and a booklet with stories and lyrics.
Moodoard
A digipak is a type of packaging for CDs and DVDs made from cardboard with an internal plastic holder. It commonly includes extras like lyric books, photos, and song lists to encourage fans to purchase the physical release rather than just downloading the music. Digipaks benefit artists by promoting their brand through colorful, theme-based designs on the cover that appeal to fans and catch attention. They allow artists to market special editions and re-releases of albums to expand their audience and increase awareness of their music.
5 Seconds Of Summer digipak analysis
This document analyzes the UK deluxe edition digipak of 5 Seconds of Summer's self-titled album. It discusses how the band included many different cover designs for the album in different countries to encourage fans to collect them and increase sales. The UK deluxe edition stood out for including drawings by band members on the cover and some signed copies. The design elements of the digipak, from the clothing depicted to color choices, aim to present the band as firmly within the rock genre through visual conventions while also making the package feel personal for fans.
Codes and conventions of digipaks
Digipaks are a style of CD or DVD packaging that became popular in the 2000s. They have an outer cardboard or paper packaging that folds like a book to encase a plastic inner case. Digipaks are designed to fold into a square shape and can have various panel configurations. The front panels usually feature large, eye-catching artwork related to the album or artist and often display the title, while inside panels provide additional information. The back typically lists the tracklist, band name, record label, and other details.
Comparing print tasks - Evaluation 1
The document compares different print tasks for music albums and advertisements. It analyzes aspects like the use of the main artist on digipaks, font styles, track listings, inclusion of band information and pictures, use of instruments, and following design principles. Overall, it finds similarities between the example print pieces and the creator's own work, but also preferences some design choices over others.
Digipak analysis
The digipak for Bon Iver's self-titled album features simple, rustic artwork and design elements that reference the band's folk music roots. The front cover depicts countryside scenes through plain artwork with no text. Track listings and production details are written in a handwritten script throughout the digipak, booklet, and CD to give a personalized feel. The overall design favors a more "old school" approach rather than a modern, sleek style in keeping with the album's folk influences.
Analysis of a Digipak #2
Justin Bieber's 2015 album "Purpose" features a minimalist digipak design with mystical imagery and themes of redemption. The front cover shows a tattooed Bieber in a praying position surrounded by abstract black and white shapes, representing his journey to find purpose after past legal issues. Religious undertones are conveyed through Christian symbolism and Bieber's praying stance. The back cover continues the mystical font and color scheme while listing tracks. Overall, the dreary grayscale palette and obscure artwork symbolize Bieber's return to innocence after experiencing darkness.
Digipak presentation
The document provides details about the digipak packaging for several albums, including Kanye West's Graduation, Gorillaz' Demon Days, Bjork's Biophilia (live) and Vulnicura albums. Key details summarized include the album artwork featured on the covers and inside packaging, incentives for purchasing the digipak version over the digital download, and extras included like posters, booklets and DVDs.
Final pitch
The promotional package will include a music video for the song "Don't Look Back Into The Sun", a greatest hits album titled "An Era", and a magazine advert. The album will feature songs from their career along with newer material and concert footage. It aims to engage both new and existing fans. The music video concept focuses on a couple and uses flashbacks to depict their day, aiming to appeal to indie fans aged 17-25. It will reference elements from the original video and use subtle messages. The digipack and advert will have a simple, minimal design reflecting the band's style, and promote the album release and extra DVD.
Evaluation question 2
The document discusses three indie/rock artists - The 1975, Catfish and the Bottlemen, and Jake Bugg - and their promotional packages, including albums, music videos, and websites. Key aspects noted are The 1975's use of black and white photography and neon themes carried through different products. Catfish and the Bottlemen also use consistent black and white filters. Jake Bugg emphasizes his guitar playing and uses low-budget music video locations. The document then discusses how the student group incorporated elements from each artist into their own promotional packages, such as using original artwork, a neon theme, and featuring the lead singer across products to create synergy and brand identity.
Proposal
The document contains proposals for marketing a greatest hits album by the Buzzcocks. It includes proposals for a music video featuring working class life in 1970s Manchester, an album cover drawing from previous designs with bright colors and the band's logo, a digipak with a yellow theme and band photograph, and a magazine advert with the band image, logo, title and release date to promote the album.
Digipak research
Digipaks are cardboard album covers that can fold like books, allowing artists to include more promotional content than a standard jewel case. They contain the CDs in a thin plastic tray that is prone to breaking. Conventions of digipaks include images of the artist, their name and logo, pictures relating to their music, and quotes. An example digipak analyzes maintains a consistent urban theme throughout with mostly images and little text.
Digipack textual pdf
This document summarizes and analyzes the design elements of two album digipacks:
1) Gerard Way's "Hesitant Alien" digipack which uses bright colors and includes extras like a poster to promote the album. The colors match the loud, energetic music.
2) Arctic Monkeys' "AM" digipack uses a monotone, minimalist design to create a striking yet simple appearance. It includes a lyric booklet with no illustrations continuing the monotone scheme. The design will appeal to the band's wide age range of fans.
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Magazine advert analysis DONE
The document analyzes magazine advertisements for three albums: Kings of Leon's _Only By The Night_, Florence + The Machine's _Lungs_, and Adele's _21_. The summaries are similar - they include the album art, band/album names, popular songs on the album to entice fans, and information on where to purchase. The analyses conclude the ads are simplistic and provoke curiosity to learn more about the albums.
Magazine Advert Analysis
This document analyzes magazine advertisements for three albums: Kings of Leon's "Only By the Night", Florence + the Machine's "Lungs", and Adele's "21". The summaries share common elements - the album art is prominently displayed, the artist and album name are above and below, and they mention some popular songs or awards to entice fans. Overall, the ads keep it simple while provoking curiosity about the albums.
Magazine advert analysis finished
This document analyzes magazine advertisements for three albums: Kings of Leon's "Only By the Night", Florence + the Machine's "Lungs", and Adele's "21". The summaries are as follows:
1) All three advertisements prominently feature the album art and list the artist and album name above and below. They provide limited information about popular songs and awards to pique audience interest.
2) Both the Kings of Leon and Florence + the Machine ads list what physical formats the album will be released on (CD, vinyl, etc.).
3) Overall, the ads are simplistic and intended to provoke curiosity about the albums through references to hits and glimpses of the album art.
Unfinished Video Analysis
This document analyzes and summarizes 3 rock music videos: Foo Fighters' "My Hero" and "Everlong", and Weezer's "Keep Fishin'". "My Hero" follows a man running into a burning house to rescue objects as the band plays. "Everlong" uses a dream narrative parodying horror films as the couple are serenaded. "Keep Fishin'" features Weezer performing on "The Muppets Show" as one band member is kidnapped by Miss Piggy.
Unfinished Video Analysis
The video features the band Weezer performing on "The Muppets Show" with a narrative of one band member, Pat, being kidnapped by Miss Piggy. Throughout the live performance, the video cuts to Pat hiding from Miss Piggy. Iconic Muppets characters like Kermit the Frog interact with the band, adding comedy and referencing the Muppets through cameo roles as backup singers. While focusing largely on Weezer's performance, the video incorporates the Muppets theme into both the narrative and comedic elements.
Planning Slide
The document discusses font and color scheme choices for a new rock music magazine called RMS. For the font, a clean-edged block font was chosen that is not associated with any particular rock subgenre. A red and dark blue color scheme was selected instead of light blue and green, as red is a music magazine convention and blue helps highlight questions. The front cover will feature a single male in bright and dark contrasts to show that first impressions can be misleading. Various solo artists will appear in the contents page since it is a solo artist highlight month. A double page spread will include one intimidating and one comedic photo.
Evaluation of RMS
- The document discusses the design choices and conventions used in an RMS magazine mock-up, including the color scheme, pull quotes, page numbers, and writing style.
- It also covers the target audience as middle-class 22-year-old males interested in rock music and discusses techniques used to attract this audience, such as artist interviews and color/article choices.
- The author reflects on learning Adobe programs like Photoshop and InDesign to create the magazine mock-up and improve over their initial college magazine attempt.
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Unfinished Digipak Analysis
- 1. DIGIPAK ANALYSIS This contains 3 digipak analysis pages. The Beatles -Greatest Hits vol.1 1962 – 1965 Bon Jovi -Greatest Hits Foo Fighters -Greatest Hits
- 2. THE BEATLES - Greatest Hits vol.1 1962- 1965 • This digipak contains the greatest hits from The Beatles. • It has 2 disks • 1 CD • 1 DVD • Picture of band on front. • Track list and information on the digipak on the other sides.
- 3. BON JOVI - Greatest Hits • This digipak contains the greatest hits from Bon Jovi • It has 2 disks • 1 CD • 1 DVD • Picture of band on front and back. • Other sides include information about the digipak and track lists.
- 4. FOO FIGHTERS- Greatest Hits • This digipak contains the greatest hits from Foo Fighters • It has 2 disks • 1 CD • 1 DVD • Image of whole band on the front, with a single picture of Dave Grohl on the back next to the track list. • Other sides include information about the digipak and track lists.
- 5. Analysis • Digipak’s follow very similar themes without. They all contain an image of the band on the front to help recognisability and information about the digipak DVD / CD on the other sides, either being a track list or a contents of the DVD. • Our Digipak will have to follow the same conventions as others, so we will have to include information about the band, CD and DVD on the covers. The contents will be 2 disks, 1 CD and 1 DVD. • The images we will use will be of band members that we use for the front and back; similar to the Bon Jovi Digipak. • The Digipak’s all have things in common. One being the vinyl look of the CD. This is because many music fans will be nostalgic about vinyl and will appreciate the homage on the CD. • All of the Digipak’s are also greatest hits CDs. This has helped influence us into making our Digipak product a greatest hits collection. • The simplistic images on the Digipak’s also helped us decide on our images being simplistic also, along will the help of our audience research, we have seen that this is the preferred style on a Digipak