1. The Lumineers
Members: Wesley Schultz (age35), Jeremiah Fraites (age 32).
Age of band: 13 years. Theband has been around since 2005.
Genre: indie, folk.
Image/style: casual(jeans, shirts).
Recordlabel: Dualtone, Decca and Dine Alone.
They signed a deal with Dualtone Records the same
month it was played on KEXP-FMin Seattle twice in a row
daily for a week because it was called the bestsong of 2012.
Itwas signed to Dine Alone Records in Canada and Decca
Records for the restof the world.
Before being signed, Schultz and Fraites played gigs
around New York City under different band names with the
firstone being Free Beer, this was from 2002 to 2009. By
2010 Pekarek joined, shehad justfinished college and was
planning to become a music teacher. (Pekarek left in 2018).
Target Audience: Teenage girls (age 15-18), D on the ABC1 scale, The Explorer.
Awards: They haven’twon any awards buthave been nominated for 2
Americana Music honours and awards, 5 Billboard Music awards and for 2
Grammys.