This document discusses the unique selling points (USPs) of various artists and music groups. For Lil Wayne, his prominent tattoos are a defining USP. Logic stands out for his humility and for addressing social issues as a white rapper. Katy Perry's unpredictable outfits and visuals in her catchy music videos are her key USP. Ed Sheeran maintains a down-to-earth image. Adele's powerful voice and emotional lyrics are her main attributes. Bugzy Malone's authenticity about his past differs from other artists. Daft Punk are known for their futuristic costumes and helmets. Muse creates music like film soundtracks. Taylor Swift appeals to teens. Lady Gaga wears

1. ASSIGNMENT 25
Toby, Tom, Jack, Ihab
USPs of Artists and groups​

2. LIL WAYNE
Lil Wayne's USP is definitely his Tattoos
which cover his body, they are
prominent in all of his videos as he
displays them by being topless or
wearing a simple tank top revealing his
arm tattoos.
It is very common in his genre of music and is a heavy feature, this
genre of music typically contains a lot of money and woman, which
is what he has in his videos. Lil Wayns USP connects to the genre of
rap music.

3. Logic
Logics USP is interesting as it has a lot to do with
himself as a person, he is an incredible humble
person and doesn’t show off at all which Is very
uncommon in his genre of rap music and he will
often talk about very prominent issues in society
which people will ignore like suicide and racism,
being a white male he is alienated in this genre but
still continues to talk about the issues.
His tattoos can be considered another USP but
another very Prime USP is that he is a white rapper
in a genre filled with primarily black artists and it
makes him different and sets him aside from the
rest.​

4. KATY PERRY
Katy Perrys USP is her very catchy song
construction and her wacky outfits and music
videos which are very over the top and often
confusing but still relate to the song In one form
or another.
Her fashion and style is definitely the most
prominent USP as she is very unpredictable and
she constantly changes her appearance. From her
Egyptian goddess outfit to shaving her hair and
dying it blonde.

5. ED SHEERAN
Ed Sheeran’s USP is that of himself, in being that he shows
himself as being a very normal every-day guy and not an
international artist, he doesn’t show off very often and wears
very simple clothes and displays himself as being down to earth
and humble. He is the classic good guy musician and doesn’t go
over the top he just wants to show his musical passion.​

6. ADELE
Adele’s USP is her voice and her pure passion she puts into it
which you can hear in her voice, another is her meaningful lyrics
which tell a story which flows with emotion.
Her voice is her main USP as she can outperform many artists
and hit notes many artists cannot do.

7. BUGZY MALONE
Bugzy Malone's USP is his authentic nature and real truth
experiences he talks about with his life on the streets and
violent past.
He doesn’t make himself out to be a hero but doesn’t lie, he
tells the truth about the harsh reality of life on the road as a
gang member and the violence his family experienced while
he was growing up. This differs from most artists of the
genre as they would always show off and talk about their
past crimes with ride whereas Bugzy acknowledges it but
makes no comment about it and what he does to this day
involving the same lifestyle.

8. Daft Punk
Daft Punk have one of the most noticeable USPs of all time with
it being their style.
They were fancy suits with futuristic styling and the main
component the classic futuristic helmets which are featured I
nervy single thing they do as an artist. They each have their
separate design and the helmets light up and have displays
which they put on during performances.

9. Muse
Muses USP is Their different style of music
within their genre which sounds more like a film
sound track rather then a song, another
originality is that Matt Bellamy the main singers
voice can reach very high notes which adds
emphasis to their music.
Muse are also known for have obscure music
videos, that seem to be more of spoofs then
music video. They dress in jacks and jeans
making there appetence recognizable .

10. TAYLOR SWIFT
Taylor Swifts USP is her girly styling and teenage vibes she gives
off in her songs, she very much targets her audience of a specific
age demographic and caters to what she knows they’ll like. In
most of her songs she will give off a young teenage vibe and will
sing about lots of love and heartbreak.

11. LADY GAGA
Lady Gaga is known for wearing obscure
costumes in her music videos, promotion
material, concerts and even music awards.​
Lady Gaga's music is also known for being a bit
wired, by making up random sounds to a beat
and dark lyrics that contradict a happy video or
melody.​

12. SKRILLEX
Skrillexs USP is his hair, being long and down to
his hips he makes an impression on people. His
music is also quite intense with ​loud drums and
bass and lyrics that don’t make much sense.

13. ONE DIRECTION
One Direction is one of the most popular boy bands of all time
and their USP is their teenage nature and their looks.
They appeal heavily to a female teenage fan base and they
feature a lot of teenage boyish qualities throughout their songs
and their good looks are another part of this and is a big part of
their overall USP. With their music videos showing them on a
beach or in relationships making them seem appealing with
younger teen audiences.

14. FALL OUT BOY
Fall out boy is a well-known rock band from Chicago, there well
known for their smart look, specifically the main singer, but also
contrasting some punk gothic look, such as the base guitarist.
Besides there costumes however, the thing that really makes
them different is there genre of music, which is known to fall
under 'pop punk rock'.​

15. PANIC AT THE DISCO
Brendon Urie is known to be a very energetic singer which he
shows in all his music videos.​ He has a very loud voice which
shows up in all of his music and he always over exaggerates his
costumes in his music videos. Making them more entertaining
for the audience.