Britney Spears began her career in 1990 auditioning for The Mickey Mouse Club at age 8. She gained fame in 1998 with her debut album "...Baby One More Time" and its lead single of the same name reaching #1 on the Billboard charts. By 2000, she had cemented her status as a pop star but faced challenges in her personal life in later years, including rehab stints and losing custody of her children, though her 2009 album Circus helped her regain success. Miley Cyrus also started young, starring on Disney Channel's Hannah Montana and releasing her first album in 2007, but shifted to a more sexualized image after signing with RCA Records in 2013 with the album Bangerz, changing her

3.  In 1990 the start of Britney’s career, she travelled to Atlanta to
audition for The Mickey Mouse Club when she was 8 years
old, but due to being too young she was denied a place.
She spent the next three years in New York City attending the
Professional Performing Arts School Centre. When she was 11
she finally gained a place along with her other future co
famous stars Justin Timberlake and Ryan Gosling and then
returned home in 1994 when the show was cancelled

4.  Britney signed to Jive Records and flew to Sweden
to record her first album, …Baby One More Time in
March of 1998.
Baby One More Time was released in
January. The track was also the lead
single for her and reached number 1
on Billboard 200, and for the music
video, Britney suggested a Catholic
schoolgirl theme to portray a very
innocent and young image for herself

5.  The year 2000 was a big break through for Britney with
headlining the “Baby One More Time Tour”, she
released her sophomore album, “Oops!… I Did It
Again”, in May which sold over 20 million copies
worldwide.
 That September, she performed a mash-up of
“Satisfaction” and “Oops … I Did It Again,” at the MTV
Video Music Awards in a sequined flesh-coloured
bodysuit which changed her image to more of a sex
appeal towards the audience earning her more fame
worldwide from a good mixtures of target audience,

6.  In 2005, Britney gave birth to her first child Sean
Preston Federline with her husband which resulted
in her image changing and possibly losing some
fans due to her less sex appeal image

7.  Just when you thought everything was going well in her career,
Britney suffered a major breakdown which caused her to take a
break from her music career and revamp her much needed
help image. This was due to her close aunt dying of ovarian
cancer resulting her in and our of rehab facilities. To make
matters worse she lost custody of her kids to K-Fed the same
month she released her fifth studio album “Blackout”.


8.  In 2009, Britney made a break through and was back, thanks to the
production “Circus” she had earned her place in the Guinness Book
of World Records as the youngest solo female artist to have 5
albums debut at number 1.
 In total of the “Circus” tour in March, Britney managed to rake in
$131.8 million showing her well known image was very much still well
known

9.  Britney experienced a lot of changes in her life
which allowed her to result in many changed
images from an innocent school girl to a bald
shaved head.
 Her image was originally synthetic throughout her
career it shifted towards more organic later in her
life.

11. • Born ‘Destiny Hope Cyrus’
• Image created at young age
• ‘Miley Cyrus’ – Disney Channel star
• 2007, released debut album
• 2008 second album

12.  Performed under the stage name
‘Hannah Montana’
 In Late 2012 signed with RCA
 Image became more sexual
 2013 – bangerz released

13.  Miley changed completely from 2010 to
2013
 Her Image appealed to those who
listened to her in 2008, she has changed
with her audience in terms of Typical
music taste for that age range
 Bangerz (Album) is marketed to 16-20
year old females.

14. Miley Changed considerably from 2010 –
2014
Her Image changed as she signed with RCA
records.

15. • People who started listening to Miley in 2008
would have changed by 2013, she changed
with audience
• Started out Pop-Rock for young kids
• Hannah Montana Movies were country music
• 2010, released pop dance album
• 2013, signed to RCA Audience and Genre
Changed
• Experimented with rap in a song titled 23,
didn’t release it on her own album she was only
a featured act

16. • First Album 2007 - Meet Miley Cyrus
• Second Album 2008 – Breakout
• Third Album 2010 – Can’t be Tamed
• Fourth Album 2013 – Bangerz
• Meet Miley Cyrus was actually part of a
double album, Meet Miley Cyrus Being disc
2, while her titular character Hannah
Montana was the main artist, on disc one.
• Signed by Walt Disney and Hollywoo

17.  Miley Cyrus was originally signed to Walt
Disney Records under the name Hannah
Montana – A synthetic act
 Miley then debuted in 2007 as herself,
signed a record deal with Hollywood
records, seemed like an organic artist,
wrote a fair deal of her own songs
 In 2013 Miley signed with RCA Records
and turned against her previous self who
was established as a role model

18.  Miley used to appeal to some common
values, such as Youthfulness, creativity
and originality
 Miley stays within star image ideas and
applies to far more common values;
Rebellion, Sexual Magnetism, Anti-
authoritarian attitude, disregard for
social values and conspicuous
consumption of taboo items

19.  Miley Cyrus’ Twerk video made her
infamous on the internet
 The man behind that dance was Larry
Rudolph
 Miley hired Rudolph as her manager in
2013 at the same time she switched to
RCA records
 Wanted to be seen as more adult
 Larry Rudolph made turned her from a
child star to an adult one

20.  Miley Cyrus is now a Synthetic act
 Her new image was devised by Larry
Rudolph in an attempt to establish her as
an adult star instead of a child star
 Rudolph also did the same for Brittney
Spears, transitioning her from a child star
into an adult one

21.  A Clear change is evident and in
keeping to Dyers theory we never know
‘Destiny Hope Cyrus’ we only know
‘Miley Cyrus ’
 ‘Miley Cyrus’ is a completely synthetic
act as she was created by Disney
channel as Hannah Montana. Miley then
transition to herself and seemed like an
organic act, but then re-transitioned
back into a synthetic act.