Marina Diamandis is the artist behind Marina and the Diamonds. She dropped out of multiple music programs and began writing her own pop songs in 2005. Her music blends genres like pop, soul, and glam rock. Over her career, her style has evolved from bright pop to a more personal and indie-influenced sound. Her record label, Atlantic Records, has influenced her promotion across her website, album artwork, music videos, and posters to market her music commercially.

1. Marina and the Diamonds

2. Background
• The musician Marina Diamandis is the woman behind the band ‘Marina and the
Diamonds’. She was bon in 1986 to Welsh and Greek parents, although she has
often claimed to be from Ancient Greece. Dropping out of four different music
courses at four different universities, she decided to make her own way in
music, and began writing left-field pop songs and the band was ounded in 2005.
Early on, she claimed that her inspirations were Britney Spears and Gwen
Stefani -- who she often covered at live gigs -- but her songs have a soulful edge
pointing to a deeper source of influence. Diamandis' piano/keyboard-driven
songs vary from melancholic ballads to out-and-out glam pop, but her voice and
melodic style are what make her unique.
Essentially a solo artist, Marina wrote most of her early material alone,
arranging it for a band to ensure her live shows carried the full energy of her
studio recordings. In interviews she often showed a dislike of being grouped
together with other emerging artists, especially when she had nothing in
common with them except gender.

3. • “It's not about being pop or not pop, or
electronic or not electronic, it's more about
feeling the groove in the music and
knowing there are real musicians playing
it.”
• “I'm always going to want to experiment
with production and with sound so
everyone had better get used to the fact
I'm probably going to change with each
album!”

4. Background
• Her first single, "Obsessions/Mowgli's Road," was issued by indie label Neon
Gold in the U.S. It was followed later in 2009 by The Crown Jewels EP, which
contained three new songs, including an electronic remix of "I Am Not a Robot."
After playing the British festival circuit during the summer of 2009, Marina briefly
retired to the studio to finish her debut album, 2010's The Family Jewels, before
touring again. The album hit number five in the U.K., but was not recognised
through out the world. Her second full-length studio outing, Electra Heart, was
preceded by the singles "Primadonna" and "Radioactive." It topped the charts in
the U.K., led by a strong showing for the "Primadonna" single, and also cracked
the Top 40 in America.
Diamandis' third album, 2015's Froot, was a radical departure in working style;
instead of a large cast of producers, she co-produced the album with David
Kosten and wrote all the songs herself. While still packed with memorable, new
wave-inflected pop hooks, Froot was a more personal and evocative production
that showcased Diamandis' maturation as a performer. Her record company
now is Atlantic Records and her style has changed from pop to a more indie
style.

5. Website
The band logo which is
easily identifiable and is
consistent across all
media formats.
Task bar is used to
make it easier to
navigate to
different pages.
You can also click
the arrow to get to
different ages as
well.
All types of social media
are advertised showing
the importance of making
a name o herself
Advertising
her new
album and
influence
of record
company
present
The background appears like stars and dos
not show the artists face which is uncommon
as she is not well know. Her perceived image
is more about the music and less about the
person. The multi-coloured style creates an
indie style.

7. The website follows the same colour scheme on every page and
includes lots of artist images and social media to identify with her
audience and keep the website current and visually interesting. The
main focus is on the music as it seems o be recurrent on most pages.
However, you can easily see the influence of the record label as there
are constant prompts across the website to buy her music. For
example ‘buy now’. Her audience would be teenagers because of the
bright colours and alternative style.

8. Album Artwork

9. New Album
• This is her most
resent album called
‘Froot’ which was
released this year.
It’s psychedelic
colour scheme
conveys her
alternative style and
the black background
emphasises the
colours and may
represent the dark
side (meanings)
behind the music.

10. Music Video
• https://youtu.be/WZzcY7ASQno
• The song was release on the 10th of October 2014
on the singers birthday which would have been a
publicity stunt. The video depicts her as being a
femme fatale (dangerous woman) wearing old
school glamorous outfits with a retro styling to it.

11. Genre characteristics as you see a lot of close-ups and the main focus is the artist which may have been
the record company's influence. The relationship between the lyrics and visuals is her wearing
pineapple earrings to represent fruit, but the song is a metaphor for her being ready for a relationship
and her being ‘ripe’ meaning ready. Also you see marina gradually getting closer o the man and at the
end see them together to show the progression of their relationship. The relationship between the
music and visuals is every time there is a pause, a cut is used to go to a different shot. Also, as the pace
quickens the shots become shorter, but are still considered long takes which is conventional of the
genre. Motifs across her work are her retro and vintage style shown though her costume and choice of
setting. Voyeuristic treatment of the female body is shown as you see marina continuously stroke parts
of her body to show off her figure. The video appears very 60s Hollywood glam and could be
intertextually video referenced to Madonna ‘Vogue’ music du to th shots and editing style.

12. Album promotion
• Theses are posters for Marina
and you can notice similarities
between them. She uses iconic
head shots and her logo on all
of them which shows
consistency. They also have a
retro style and all are similar
to the albums made before
them. You can notice her
change from pop to indie
music as her appearance is
less bright and more subtle.
For instance her make up is
natural now and she wears
plain clothes compared to
before when she was bright.

13. Cross-media conclusion
In conclusion, Marina and the Diamonds uses
different ways of advertising herself and relies
on social media to keep in contact with her fans.
You can see how she has developed as an artist
and her style has changed from pop o indie with
a continuous retro theme through all aspects of
promotion.