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Assignment 11: Promotion of
the artist (Stevie Nicks)
By Liam Howse
How was Stevie Nicks image promoted on her
last single?
Throughout Stevie Nicks’ career she has transitioned many times into
several different styles. In her last single she was promoted as very
differently in comparison to the start and middle of her career. She
looked much more sophisticated and was aimed towards a more
older target audience as when she’s aged, her overall audience has
too. As well as her style aesthetically, her style through song has also
changed as well. This is indicated and heavily referenced in her song,
‘Landslide’.
How and why has the artist's image changed
over time?
As she has aged Nicks’ appearance has drastically changed due to
countless factors throughout her career. For example she joined the
group Fleetwood Mac 1975, in which made her change her
appearance in order to fit their style.
What is the commercial imperative?
Stevie Nicks was an extremely unique artist in which had a style that
replicated her background life in terms of both song and fashion. She
often would talk about real life issues within her music and would truly
express of how she felt in the form of her music. She targets her
audience through aspects and factors such as these.

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Assignment 11: Promotion of the artist (Stevie Nicks)

  • 1. Assignment 11: Promotion of the artist (Stevie Nicks) By Liam Howse
  • 2. How was Stevie Nicks image promoted on her last single? Throughout Stevie Nicks’ career she has transitioned many times into several different styles. In her last single she was promoted as very differently in comparison to the start and middle of her career. She looked much more sophisticated and was aimed towards a more older target audience as when she’s aged, her overall audience has too. As well as her style aesthetically, her style through song has also changed as well. This is indicated and heavily referenced in her song, ‘Landslide’.
  • 3. How and why has the artist's image changed over time? As she has aged Nicks’ appearance has drastically changed due to countless factors throughout her career. For example she joined the group Fleetwood Mac 1975, in which made her change her appearance in order to fit their style.
  • 4. What is the commercial imperative? Stevie Nicks was an extremely unique artist in which had a style that replicated her background life in terms of both song and fashion. She often would talk about real life issues within her music and would truly express of how she felt in the form of her music. She targets her audience through aspects and factors such as these.