media powerpoint

1. Genre Research:
ADELE, ALICIA KEYS & CHRISTINA
AGULEIRA
By Tyrell Bibbiani

2. As a group, me, Danny and Jazmine have decided that the genre for our
music video will be Pop/Contemporary Pop. As part of our research, we
have decided that the 3 already-existing artists that are similar to the
image of our artist and the genre of our artist is:
ADELE ALICIA KEYS CHRISTINA AGUILERA

4. ABOUT ADELE:
ADELE is an English singer-songwriter. She graduated from the well-acclaimed
‘BRIT School’ and was given a recording contract by ‘XL Recording’ after one of her
friends posted a demo of her early songs on the social networking site ‘MySpace’.
ADELE currently has 3 studio albums, ’19’, ‘21’ and ‘25’. She has achieved a total of
114 awards (including 8 Grammy’s). The singers current NetWorth is held at a total
of $88million. She has held countless records including being the most streamed
artist of 2015, the most viewed YouTube music video in under 24hours and,
holding her latest album – ’25’ – at the number one spot for a countless number of
weeks. ADELE has even gone to be the singer and provide the official soundtrack
for the James Bond movie: ‘SkyFall’.
We have decided to look towards inspiration from ADELE as we feel as though the
genre of music which ADELE fits around also suits our artist. With ADELE’s music
genre being slow, contemporary pop ballads, we feel as though this will best suit
our artist as our artist also similarly fits around this genre of music.

5. ADELE’s MUSIC VIDEOS:
The music videos that I feel best resembles and establishes ADELE’s genre of music are: ‘Someone Like You’, ‘Hello’
and ‘When We Were Young’. These music videos are very simple, traditional and doesn’t strongly follow a distinct
narrative. However, the reason I feel this best resembles ADELE is because each of these music videos follows just
plainly the star herself and just focuses on her songs without distracting the viewers from the her with over-
extravagant videos and narratives. This is why I feel as though this would be a positive and beneficial attribute to
consider for our artist as we would like to try and showcase the artist themselves within our music video, without
the narrative being too confusing.
Someone Like You Hello When We Were Young

6. ADELE LIVE PERFORMANCES:
ADELE has done a variety of
live performances over the
years as she rose to her
fame, including a ground-
breaking performance of
‘Someone Like You’ at the
BRIT awards, a performance
of ‘When We Were Young’ at
the 2016 BRIT awards and a
performance of her record-
breaking ‘Hello’ live on The
NRJ Awards.
Someone Like You – BRIT Awards
When We Were Young – BRIT Awards
Hello – NJR Awards

7. ALICIA KEYS

8. ABOUT ALICIA KEYS:
ALICIA KEYS is an American singer, songwriter, pianist, record producer and
actress. ALICIA released her debut album after being signed to the well-
established record company of ‘J Records’. With her debut album ‘Songs In A
Minor’ being a commercial success, she then went on to release 6 additional
albums as of date. The singers NetWorth is held at $130million whilst
achieving a total of 230 awards. Similarly to ADELE, ALICIA has also recorded
an official soundtrack for the James Bond movie ‘Quantum Of Solace’ and
has recorded a soundtrack for ‘The Amazing Spider-Man 2’ movie.
We have decided to look towards ALICIA as inspiration for our artist as her
genre of music (contemporary Pop ballads) fits well with the genre of our
artist and, we would like to try and market and make our artist fit the style
and the way ALICIA is marketed with her music and videos.

9. ALICIA KEYS MUSIC VIDEOS:
The 3 music videos that I feel best resembles and establishes ALICIA
are: ‘No One’, ‘Brand New Me’ and ‘Falling’. The reason behind these
choices of music videos in particular is because they show ALICIA –
similarly to ADELE – as vulnerable, innocent but no inclusions of
confusing narratives to distract the audience from the star, which
would fit well for our artist. Instead, this again allows the audience to
focus solely on the music from the artist.
No One Brand New Me Fallin’

10. ALICIA KEYS LIVE PERFORMANCES:
ALICIA over the years
has done a variety of
live performances in
order to promote her
music. This includes a
live performance of her
song ‘No One’ on AOL
live sessions, ‘Falling’
live at the 2001 MTV
VMA Awards and
‘Brand New Me’ live on
The View.
No One - AOL
Fallin’ – MTV VMA 2001
Brand New Me – The
View

11. CHRISTINA AGUILERA

12. ABOUT CHRISTINA AGUILERA:
CHRISTINA is an American singer, songwriter, actress, dancer and record producer.
She first made her debut into the music entertainment industry by being involved
with ‘The Mickey Mouse Club’ and then recorded a song for Disney’s 1998 film
‘Mulan’, in which she was given a deal by the record company of ‘RCA Records’.
With the success of her debut album ‘Christina Aguilera’ in 1998, she then went on
to release multiple albums to date. The singer has achieved a total of 82 awards
and has a current net worth of $130million.
We have decided to have CHRISTINA as one of our inspiration for our artist
because even though we envision our music video being non-confusing in terms of
its narrative, we still would like a narrative to follow in particular to accompany the
performance and the music that our artist will providing. Furthermore, the genre
that CHRISTINA also follows is contemporary pop ballads, which is the genre we –
as a group – are looking at.

13. CHRISTINA’S MUSIC VIDEOS:
The music videos that I feel best represents and establishes
CHRISTINA’s genre of music are: ‘Hurt’, ‘Beautiful’ and ‘I Turn To You’.
The reason for this decision is because each video follows a narrative,
similar to the other 2 artist, that isn’t too much and too confusing but,
is enough to occupy and allow the audience to focus on CHRISTINA’s
performance, her music and her narrative, which I feel that our music
video should also incorporate for our artist.
Hurt Beautiful I Turn To You

14. CHRISTINA’S LIVE PERFORMANCES:
CHRISTINA over the years
has done a variety of live
performances to help
support and accompany
her music with
performances of:
‘Beautiful’ at the 2004
Grammy Awards, ‘Hurt’
live at the 2006 MTV VMA
Awards and ‘I Turn To
You’ live at the 2000 ATA
Awards.
Beautiful – 2004 Grammys
Hurt – 2006 MTV VMA
I Turn To You – 2000
ATA

15. CONCLUSION:
Conclusively, we feel as though with the balance of all 3 of our research
artists (Adele, Alicia and Christina) combined, we will be able to find a
nice and fine balance between the 3 by incorporating each of their
different techniques and styles that they individually provide and use
to their advantages in order to help mould our artist for our music
video.