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Assignment 12: USP’s of Sia
By Liam Howse
What are Sia’s UPS’s?
- Her iconic wacky hairstyles/wigs (So iconic that just the wig has been
used as an album cover)
- Unique dressing/attire. Inspired by objects or problems within the
world.
- Overall unique artist (Vocally and style)
- Likes to keep her face hidden although people know what she looks
like as she’s open about it, out of performance.
Sia decides to not show her face for some very good reasons. In an
interview she said, “I don’t want to be famous, or recognizable” and “I
don’t want to be critiqued about the way that I look on the internet.
I’ve been writing pop songs for pop stars now for a couple of years and
I’ve become friends with them and see what their life is like and that’s
not something I want.”
Assignment 12: USP’s of Take
That
By Liam Howse
What are Take That’s UPS’s?
- Take That has a very unique selling point in their age. A lot of popular
boy bands are a lot younger as they have a very young age
demographic. However wit Take That, they are still going as a group
and with their audience they have grown up. With this they are still
moderately successful.
- Gary Barlow puts in an original sense of imagination into his songs
and music videos. His creative touch makes them extremely unique
and something viewers will find interesting to watch/listen to.

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Assignment 12: USP of the Artist

  • 1. Assignment 12: USP’s of Sia By Liam Howse
  • 2.
  • 3. What are Sia’s UPS’s? - Her iconic wacky hairstyles/wigs (So iconic that just the wig has been used as an album cover) - Unique dressing/attire. Inspired by objects or problems within the world. - Overall unique artist (Vocally and style) - Likes to keep her face hidden although people know what she looks like as she’s open about it, out of performance.
  • 4. Sia decides to not show her face for some very good reasons. In an interview she said, “I don’t want to be famous, or recognizable” and “I don’t want to be critiqued about the way that I look on the internet. I’ve been writing pop songs for pop stars now for a couple of years and I’ve become friends with them and see what their life is like and that’s not something I want.”
  • 5. Assignment 12: USP’s of Take That By Liam Howse
  • 6.
  • 7. What are Take That’s UPS’s? - Take That has a very unique selling point in their age. A lot of popular boy bands are a lot younger as they have a very young age demographic. However wit Take That, they are still going as a group and with their audience they have grown up. With this they are still moderately successful. - Gary Barlow puts in an original sense of imagination into his songs and music videos. His creative touch makes them extremely unique and something viewers will find interesting to watch/listen to.