1. " Her main ideas centre around the narrative, editing, camera movement, framing and
diegesis.”
She said that the music videos can have a visual response to narrative - linking the lyrics.
Doesn't have to be complete narrative - could be disconnected, fragmented, montage and style.
The video may break or disrupt the conventions of continuity editing. You may seem jump cuts,
breaks of the 180 degree rule, juxtaposed frames and graphic matches.
2. 1) Usual rules of continuity editing are broken to draw attention to what is on
the screen
You can clearly see that in one part of the song the artist has a shirt and
in the next part he does not have one anymore and it draws attention to
the artist.
3. 2) Edits can be done really obviously and noticeably draw attention to
themselves such as wipes and special effect
This is an obvious display of special effects which draws
attention to the music video as it is odd
4. 3) Jump cut are often used
This music video uses jump cuts a lot to replay the same bit
over and over and create a story with it.
5. 4) A base track master shot is frequently used to give the video structure
the artists in this case continue there entire song while the camera stay where it
is. This is really the only structure it has.
6. 5) The camera moves or sways in time to the music
The camera in this case moves in time with the music and artist
7. 6) Speed of editing is manipulated (up or down)
In this the artist has done the song at double speed and then it is slowed down
And then the song played over it.
8. 7) MV’s are not always balanced between narrative and performance
This is a good example of
the balance as this is
focused completely on the
narrative
And this one is a good example of a focus
On performance
9. 8) MV’s don’t always have a narrative resolution at the end
This music video does not have a resolution it gives hit but it does not
confirm anything.
10. 9) MV’s often pose questions in the narrative that are not always answered
within the video
This song applies to this as it leaves the question on what happens now/after as it
Continues a little after his death
