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1. Assignment 15: Synergies
By Liam Howse

2. Labrinth

3. Album Cover: Electronic Earth
Key features highlighted:
• Artist’s Image (Ray Bans)
• Use of Black and Blue backdrop/background.
• Techno-esque city reflected within the artists glasses.
• Rainy and stormy weather incorporated within background.

4. Album Teaser Trailer:
Key features highlighted:
• Artist’s image
• Futuristic aspects (different types of lights/lighting, incorporates
different things associated with the future)
• Heavy use of the colours black and blue.

5. Music Video Single: ‘Let the Sun Shine’
Key features highlighted:
• Rain within the video
• Consistent colour scheme of black and blue used
• Artist’s image
• Futuristic/electrical theme

6. Music Video Single: Earthquake
Key features highlighted:
• Black and blue are predominant colours throughout on both the artist
and other aspects within the music video.
• Artist’s image
• Futuristic aspects are shown throughout

7. Features in these 4 examples that create
brand identity;
• Colours of black and blue
• Artist image (Ray Bans)
• Techno, futuristic theme.
• Heavy use of lights, further indicating
the ‘futuristic’ aspect of the artist.

8. Shooter Jennings

9. Album Cover: The Other Life
Key features highlighted:
• Artist’s Image (Shades/sunglasses, dark clothing)
• Western styled font (Suits music genre)
• Low use of colour on album cover and also overall.

10. Album Teaser Trailer:
Key features highlighted:
• Dark imagery.
• Dark colours used
• Gloomy overall nature
• Creative

11. Music Video Single: ‘Wild and Lonesome’
Key features highlighted:
• Gloomy connotations
• Artist’s image (shades/glasses, dark clothing)
• Use of dull colours to connote the mood of the song.
• Western/American Country themes.

12. Music Video Single: ‘Gone to Carolina’
Key features highlighted:
• Predominant use of dull colours. (Except for later on in the video
where he walks through the coloured rooms)
• Artist’s image (shades/glasses, dark clothing, beard)
• Western/American Country themes.

13. Features in these 4 examples that create
brand identity;
• Use of dull colours
• Artist image (beard, shades/glasses,
dark clothing)
• Western/cowboy inspired