Assign 2 performance music videos
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Britney Spears' "Baby One More Time" music video is a performance video that features her dancing and singing to the song in a variety of costumes. The video highlights Spears' dancing skills through choreographed group dancing and close-ups that showcase her talent and performance abilities. It establishes her image as a flirty and innocent American teen pop star through the costumes and shots that emphasize her body. As a simplistic and cheap performance video made in simple locations, it effectively promoted Spears and her debut single to establish her in the genre of American teen pop.
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Conceptual music videos are based around an unusual idea or concept rather than promoting the artist. They often use metaphors and ambiguous imagery to create multiple meanings. There are two main types: thematic videos focus on a theme related to the genre, while symbolic videos use symbols and contradictory images to create meaning and suggest mood. Conceptual videos can be creative but some audiences may find them confusing. Examples provided analyze conventions and purpose of thematic and symbolic conceptual music videos.
Assign 3 narrative music videos
This document provides guidance for an assignment on narrative music videos. It defines narrative music videos as videos that tell a story, which may or may not relate to the song's lyrics. There are three types of narratives: illustration reflects lyrics, amplification uses different themes that complement the song, and disjuncture holds little relationship to the song. Advantages include helping audiences connect with the artist's intentions, while disadvantages can be higher costs and audience confusion from unclear plots. Examples of each type are provided. The task is to analyze two narrative video types through screenshots, annotations on conventions and suitability for artist/genre. Optional questions consider the narrative's purpose and the artist's role.
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This document provides an introduction to music videos, including their history and purpose. It discusses the emergence of MTV in 1981 as a catalyst for the music video industry. MTV helped artists promote their music visually and changed how audiences engaged with music. Over time, music videos became more elaborate productions and could be watched online through websites like YouTube. The document also discusses theories of "visual pleasure" in music videos and how certain videos encourage repeated viewing through familiar visuals and expectations.
1718 a2 blog checklist
This document provides a checklist and assignments for creating a blog about planning a music video production. It includes:
- A list of over 25 assignments that students should complete to research different aspects of planning a music video such as researching genres, target audiences, conventions, and inspiration.
- Suggestions for additional blog content like behind the scenes videos, reviews, and audience feedback.
- Instructions for students to present individual initial ideas for their own music video including songs, artist styling, a video idea summary, and inspiration.
- Evaluation questions to help students reflect on how their media product does or doesn't follow real music video conventions and how they have used media technologies.
Types of music videos
The document discusses three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos focus on the artist singing and dancing for the camera. Narrative videos tell a story that may or may not relate to the song's lyrics. Conceptual videos are based around one or more abstract concepts and often feature symbolic imagery. The document also provides examples of each type and asks the reader to identify the type of six different music videos.
Types of music videos
There are three main types of music videos: performance, narrative, and conceptual. Performance videos focus on the artist singing and dancing and are common for promoting mainstream artists. Narrative videos tell a story, either illustrating, amplifying, or having little relation to the song lyrics. Conceptual videos are based around unique themes or symbols and are more common for indie artists who may not want to focus on self-promotion. Different types have advantages like being low-cost or allowing deeper audience engagement, and disadvantages like potentially being generic or confusing viewers.
5 key concepts
This document outlines five key media concepts - audience, narrative, representation, genre, and media language - to analyze music videos. It explains that audience refers to the target demographic, genre defines the type or form, narrative is the story or plot, and representation involves how different groups are portrayed. Learners will watch Beyonce's "Irreplaceable" music video and analyze it using these concepts, then choose another video to analyze for a blog assignment.
Media Evaluation Question 2
The document discusses the effectiveness of combining a main project with additional supporting materials. It describes how selecting a song from the TV show Damages helped provide a narrative structure for the music video. Researching the genre further aided in developing a strong narrative for audiences to follow, while still allowing for different interpretations. The document indicates the digipak and poster were not as successful as the music video, as the creator initially struggled to decide on an artist and genre, which is reflected in early drafts of those pieces.
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Assign 4 conceptual music videos
Conceptual music videos are based around an unusual idea or concept rather than promoting the artist. They often use metaphors and ambiguous imagery to create multiple meanings. There are two main types: thematic videos focus on a theme related to the genre, while symbolic videos use symbols and contradictory images to create meaning and suggest mood. Conceptual videos can be creative but some audiences may find them confusing. Examples provided analyze conventions and purpose of thematic and symbolic conceptual music videos.
Assign 3 narrative music videos
This document provides guidance for an assignment on narrative music videos. It defines narrative music videos as videos that tell a story, which may or may not relate to the song's lyrics. There are three types of narratives: illustration reflects lyrics, amplification uses different themes that complement the song, and disjuncture holds little relationship to the song. Advantages include helping audiences connect with the artist's intentions, while disadvantages can be higher costs and audience confusion from unclear plots. Examples of each type are provided. The task is to analyze two narrative video types through screenshots, annotations on conventions and suitability for artist/genre. Optional questions consider the narrative's purpose and the artist's role.
Assign 10 intro into music videos
This document provides an introduction to music videos, including their history and purpose. It discusses the emergence of MTV in 1981 as a catalyst for the music video industry. MTV helped artists promote their music visually and changed how audiences engaged with music. Over time, music videos became more elaborate productions and could be watched online through websites like YouTube. The document also discusses theories of "visual pleasure" in music videos and how certain videos encourage repeated viewing through familiar visuals and expectations.
1718 a2 blog checklist
This document provides a checklist and assignments for creating a blog about planning a music video production. It includes:
- A list of over 25 assignments that students should complete to research different aspects of planning a music video such as researching genres, target audiences, conventions, and inspiration.
- Suggestions for additional blog content like behind the scenes videos, reviews, and audience feedback.
- Instructions for students to present individual initial ideas for their own music video including songs, artist styling, a video idea summary, and inspiration.
- Evaluation questions to help students reflect on how their media product does or doesn't follow real music video conventions and how they have used media technologies.
Types of music videos
The document discusses three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos focus on the artist singing and dancing for the camera. Narrative videos tell a story that may or may not relate to the song's lyrics. Conceptual videos are based around one or more abstract concepts and often feature symbolic imagery. The document also provides examples of each type and asks the reader to identify the type of six different music videos.
Types of music videos
There are three main types of music videos: performance, narrative, and conceptual. Performance videos focus on the artist singing and dancing and are common for promoting mainstream artists. Narrative videos tell a story, either illustrating, amplifying, or having little relation to the song lyrics. Conceptual videos are based around unique themes or symbols and are more common for indie artists who may not want to focus on self-promotion. Different types have advantages like being low-cost or allowing deeper audience engagement, and disadvantages like potentially being generic or confusing viewers.
5 key concepts
This document outlines five key media concepts - audience, narrative, representation, genre, and media language - to analyze music videos. It explains that audience refers to the target demographic, genre defines the type or form, narrative is the story or plot, and representation involves how different groups are portrayed. Learners will watch Beyonce's "Irreplaceable" music video and analyze it using these concepts, then choose another video to analyze for a blog assignment.
Media Evaluation Question 2
The document discusses the effectiveness of combining a main project with additional supporting materials. It describes how selecting a song from the TV show Damages helped provide a narrative structure for the music video. Researching the genre further aided in developing a strong narrative for audiences to follow, while still allowing for different interpretations. The document indicates the digipak and poster were not as successful as the music video, as the creator initially struggled to decide on an artist and genre, which is reflected in early drafts of those pieces.
Intro into music videos
This document provides an introduction to music videos, including their history and purpose. It discusses how music videos first emerged in the 1980s with the launch of MTV, which helped popularize the music video format and allowed artists to promote their music visually. The document also examines theories of how music videos can provide "visual pleasure" for audiences and be rewatched due to familiar visuals, shots, and intertextual references. It suggests the most viewed music videos online appeal to audiences through their creative visuals, editing, and ability to satisfy expectations of different genres and artists.
Presentation1 [autosaved]
A music video is a short film that accompanies and promotes an artist's song. While originally meant to market music, some artists use the format for artistic expression. Music videos use various film techniques like animation, documentary, and live performances. They became especially popular in the 1980s with MTV's focus on the format. Effective music videos employ techniques like camera work, editing, visual elements, and narrative or performance styles to engage audiences and convey the mood of the song.
music video
A music video is a short film that accompanies and promotes an artist's song. While originally meant to market music, some artists use the format for artistic expression. Music videos use various film techniques like animation, documentary, and live performances. They became popular in the 1980s with MTV's focus on the format. Videos are analyzed based on elements like camera work, editing, visual components, lyrics, genre, and how they relate to existing works or portray the artist.
Music videos styles
Music videos serve several purposes including promoting a single, artist, or album. They entertain audiences and help set the meaning of songs through visual imagery. Typically lasting 3-4 minutes, music videos combine live performance, narrative elements, and visuals like computer graphics. They often feature performances by the artist, tell a narrative story related to the song lyrics, or focus on a conceptual theme, symbolism, or idea. Concept videos emphasize artistic visual style over narrative or performance and may break conventions of film editing.
Music videos summer homework
Students are assigned to watch and analyze three music videos over the summer that they have not previously analyzed. They must consider how micro elements are used and their effects, Goodwin's seven conventions of music videos, issues of representation, and different music video styles. Their analysis should demonstrate a depth of understanding about why elements are used and their effects through correct use of media terms, software for presentations, and proper spelling, punctuation and grammar.
NEA 2020
This document provides guidance for a music video and music magazine cross-media production project. It outlines requirements such as creating an original music video for an unsigned artist between 3-3.5 minutes long that includes various shots, locations, and elements of performance or narrative. It also requires producing a print music magazine to promote the same artist. Research must be done on music video conventions, target audiences, and industry context. A Weebly site must be used to host the finished work. Suggestions are provided for song choices and record labels to feature.
Heaven lesson 2
The document provides instructions for a lesson asking students to analyze representations of social groups in the music video for Emeli Sande's song "Heaven". Students will be split into groups, with each group analyzing a different social representation - religion, street life, class, or ethnicity. They will consider how these groups are depicted through mise-en-scène, camerawork, editing, narrative, and themes. Each group will then create a PowerPoint presentation analyzing their assigned representation and how Emeli Sande is depicted, to present to the class. The document includes a marking scheme for evaluating students' work.
Music video formal assessment feedback
This document provides feedback on a music video formal assessment. It includes the following:
- Average grades received were mostly E/D with a lowest of U/E and highest of C2.
- Annotations on specific parts of student answers including things to expand on, awkward wordings, incorrect terms, spelling errors etc.
- Explanations of concepts like denotation vs connotation and technical codes and meanings in music videos.
- Suggestions to look at screenshots and examples together to analyze techniques.
- A model paragraph using the PEA (Point, Evidence, Analysis) structure to analyze a shot in a music video.
- Tips for providing detailed and specific
Developing ideas summer homework
This document provides guidance for a summer holiday assignment to develop concepts for three music videos. It instructs the student to consider reasons for choosing each song, the style of the video, how they would explore the style, practical details, use of conventions, genre conventions, representation, and presenting their ideas to the class for feedback. Sample feedback questions are also provided.
Heaven questions lesson 1
This document provides questions to guide analysis of the music video for Emeli Sande's song "Heaven". It asks the viewer to consider themes presented in the lyrics and video, how the artist is represented, and how other people and places are portrayed. It also prompts discussion of camera work, music, and editing techniques used in the video. Finally, it asks the viewer to think about how the video reflects social issues and contexts of its time of release in 2011 in the UK. The document provides tasks for further research on the artist Emeli Sande and relevant social contexts from 2011 that may connect to themes in the song.
Theory
The uses and gratifications theory proposes that audiences actively seek out media to fulfill certain needs. These needs include education, escapism, socialization, and expressing identity. Music videos apply this theory by providing content that fulfills these audience needs. Andrew Goodwin identified five key elements of effective music videos: relating visuals to the song, technical aspects, narrative/performance, the star image, and showing the sound through beats. Laura Mulvey's "male gaze" theory argues that media often portrays women from the perspective of a heterosexual male viewer, presenting them as passive objects for the male gaze.
Andrew goodwin
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his 1992 book "Dancing in the Distraction Factory". The 6 key features of music videos are: 1) fitting genre characteristics, 2) matching lyrics to visuals, 3) matching music to visuals, 4) including close-ups of artists per record label demands, 5) using voyeuristic treatment of bodies, and 6) including intertextual references. The 5 ways to analyze videos are: 1) examining thought beats and the artist's voice, 2) analyzing narrative and performance, 3) studying the star image, 4) considering the relation of visuals to song, and 5) reviewing technical aspects like camerawork, editing,
Ideas pitch
Within this slideshow I will justify my choices and ideas. I will mainly show this through my research in which I have done.
Titanium lesson 2
1. The document provides homework assignments on the topics of EDM, David Guetta, and analyzing music videos.
2. Students are asked to research the meaning of EDM, its history and evolution, examples of artists and subgenres. They are also asked to research David Guetta's background and attitude toward his music.
3. The document outlines steps for analyzing lyrics, including underlining themes, contexts, and representations of social groups. It also asks students to consider what clues the lyrics provide about the music video and the role of the artist.
Indie pop Conventions
Indie music videos typically include both a narrative storyline and shots of band members performing their instruments. This combination of narrative and performance elements makes indie music videos more entertaining than only including one or the other. Additionally, indie music videos generally adhere to the concepts of amplification and disjuncture in promoting the music. Amplification involves expanding on a lyrical theme visually, while disjuncture means the video has no connection to the song's lyrics or sound.
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This document provides an introduction to the Advanced Portfolio course. It will involve creating a music video as a major project, assessed alongside coursework and an exam. Students will learn media theories and apply them to professional-standard products and their own work. They will also develop an understanding of how media impacts everyday life. The document outlines the aims of studying music video conventions, narratives, representations and audiences. Key theorists on music video are introduced, discussing conventions like intertextuality, genres, camerawork, editing and how they construct meaning. Students are tasked with analyzing an example music video using concepts from the lesson.
Media to do list
This is our to do list which we need to complete in order to complete our A2 Media Studies coursework.
Assign 9 andrew goodwin
Andrew Goodwin's theory of "visual pleasure" suggests that music videos provide visual entertainment that encourages repeated viewing. Audiences enjoy familiar visual elements like shots, locations, and choreography that allow expectations to form. They also find pleasure in references to other media. The most watched music videos globally offer recognizable artists, appealing visuals, and leave viewers wanting to watch again due to creative camerawork, editing, and genre conventions. Taylor Swift's "Blank Space" video exemplifies this through its visual storytelling and ability to engage audiences on rewatches.
Avant garde music videos
Michel Gondry and Chris Cunningham are renowned music video directors known for their unconventional styles. Gondry is noted for collaborating with artists like Björk and Daft Punk, creating surreal videos that complement the artists' eccentric styles. Cunningham is influential in music videos for Aphex Twin and Madonna for using special effects. While their unique visions appeal to sophisticated audiences, their niche styles have a limited target audience and may not help artists connect with mainstream fans expecting more conventional content.
Mv assignment 01 2019 pro forma 2
The document provides information about completing a case study on music video production. It is split into 3 tasks concerning the purposes of music videos, styles and techniques of music video production, and a case study analysis of 3 music videos. The notes section encourages adding images and links from video examples and expanding the response beyond the template if needed. Task 1 questions cover the core purposes of music videos, broader strategies employed by artists, and examples of synergy and convergence. Task 2 addresses techniques like camerawork, editing, technical developments, and genre conventions.
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This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by music labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos to discuss how they employ elements from Tasks 1 and 2. Students are expected to submit weekly responses and may include images, videos and citations to support their analysis.
Music Video - Case Study
This document provides guidance for a case study assignment on music video production. It outlines the learning outcomes and assessment criteria for the case study. The document is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Some key purposes discussed are entertainment, branding/identity, and sales. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 involves analyzing at least three music videos considering what was discussed in Tasks 1 and 2. Notes are provided on completing the case study, including using images and examples to support points. Questions for Task 1 examine the core purposes of music videos and broader strategies employed by different types of artists.
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This document provides an introduction to music videos, including their history and purpose. It discusses how music videos first emerged in the 1980s with the launch of MTV, which helped popularize the music video format and allowed artists to promote their music visually. The document also examines theories of how music videos can provide "visual pleasure" for audiences and be rewatched due to familiar visuals, shots, and intertextual references. It suggests the most viewed music videos online appeal to audiences through their creative visuals, editing, and ability to satisfy expectations of different genres and artists.
Presentation1 [autosaved]
A music video is a short film that accompanies and promotes an artist's song. While originally meant to market music, some artists use the format for artistic expression. Music videos use various film techniques like animation, documentary, and live performances. They became especially popular in the 1980s with MTV's focus on the format. Effective music videos employ techniques like camera work, editing, visual elements, and narrative or performance styles to engage audiences and convey the mood of the song.
music video
A music video is a short film that accompanies and promotes an artist's song. While originally meant to market music, some artists use the format for artistic expression. Music videos use various film techniques like animation, documentary, and live performances. They became popular in the 1980s with MTV's focus on the format. Videos are analyzed based on elements like camera work, editing, visual components, lyrics, genre, and how they relate to existing works or portray the artist.
Music videos styles
Music videos serve several purposes including promoting a single, artist, or album. They entertain audiences and help set the meaning of songs through visual imagery. Typically lasting 3-4 minutes, music videos combine live performance, narrative elements, and visuals like computer graphics. They often feature performances by the artist, tell a narrative story related to the song lyrics, or focus on a conceptual theme, symbolism, or idea. Concept videos emphasize artistic visual style over narrative or performance and may break conventions of film editing.
Music videos summer homework
Students are assigned to watch and analyze three music videos over the summer that they have not previously analyzed. They must consider how micro elements are used and their effects, Goodwin's seven conventions of music videos, issues of representation, and different music video styles. Their analysis should demonstrate a depth of understanding about why elements are used and their effects through correct use of media terms, software for presentations, and proper spelling, punctuation and grammar.
NEA 2020
This document provides guidance for a music video and music magazine cross-media production project. It outlines requirements such as creating an original music video for an unsigned artist between 3-3.5 minutes long that includes various shots, locations, and elements of performance or narrative. It also requires producing a print music magazine to promote the same artist. Research must be done on music video conventions, target audiences, and industry context. A Weebly site must be used to host the finished work. Suggestions are provided for song choices and record labels to feature.
Heaven lesson 2
The document provides instructions for a lesson asking students to analyze representations of social groups in the music video for Emeli Sande's song "Heaven". Students will be split into groups, with each group analyzing a different social representation - religion, street life, class, or ethnicity. They will consider how these groups are depicted through mise-en-scène, camerawork, editing, narrative, and themes. Each group will then create a PowerPoint presentation analyzing their assigned representation and how Emeli Sande is depicted, to present to the class. The document includes a marking scheme for evaluating students' work.
Music video formal assessment feedback
This document provides feedback on a music video formal assessment. It includes the following:
- Average grades received were mostly E/D with a lowest of U/E and highest of C2.
- Annotations on specific parts of student answers including things to expand on, awkward wordings, incorrect terms, spelling errors etc.
- Explanations of concepts like denotation vs connotation and technical codes and meanings in music videos.
- Suggestions to look at screenshots and examples together to analyze techniques.
- A model paragraph using the PEA (Point, Evidence, Analysis) structure to analyze a shot in a music video.
- Tips for providing detailed and specific
Developing ideas summer homework
This document provides guidance for a summer holiday assignment to develop concepts for three music videos. It instructs the student to consider reasons for choosing each song, the style of the video, how they would explore the style, practical details, use of conventions, genre conventions, representation, and presenting their ideas to the class for feedback. Sample feedback questions are also provided.
Heaven questions lesson 1
This document provides questions to guide analysis of the music video for Emeli Sande's song "Heaven". It asks the viewer to consider themes presented in the lyrics and video, how the artist is represented, and how other people and places are portrayed. It also prompts discussion of camera work, music, and editing techniques used in the video. Finally, it asks the viewer to think about how the video reflects social issues and contexts of its time of release in 2011 in the UK. The document provides tasks for further research on the artist Emeli Sande and relevant social contexts from 2011 that may connect to themes in the song.
Theory
The uses and gratifications theory proposes that audiences actively seek out media to fulfill certain needs. These needs include education, escapism, socialization, and expressing identity. Music videos apply this theory by providing content that fulfills these audience needs. Andrew Goodwin identified five key elements of effective music videos: relating visuals to the song, technical aspects, narrative/performance, the star image, and showing the sound through beats. Laura Mulvey's "male gaze" theory argues that media often portrays women from the perspective of a heterosexual male viewer, presenting them as passive objects for the male gaze.
Andrew goodwin
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his 1992 book "Dancing in the Distraction Factory". The 6 key features of music videos are: 1) fitting genre characteristics, 2) matching lyrics to visuals, 3) matching music to visuals, 4) including close-ups of artists per record label demands, 5) using voyeuristic treatment of bodies, and 6) including intertextual references. The 5 ways to analyze videos are: 1) examining thought beats and the artist's voice, 2) analyzing narrative and performance, 3) studying the star image, 4) considering the relation of visuals to song, and 5) reviewing technical aspects like camerawork, editing,
Ideas pitch
Within this slideshow I will justify my choices and ideas. I will mainly show this through my research in which I have done.
Titanium lesson 2
1. The document provides homework assignments on the topics of EDM, David Guetta, and analyzing music videos.
2. Students are asked to research the meaning of EDM, its history and evolution, examples of artists and subgenres. They are also asked to research David Guetta's background and attitude toward his music.
3. The document outlines steps for analyzing lyrics, including underlining themes, contexts, and representations of social groups. It also asks students to consider what clues the lyrics provide about the music video and the role of the artist.
Indie pop Conventions
Indie music videos typically include both a narrative storyline and shots of band members performing their instruments. This combination of narrative and performance elements makes indie music videos more entertaining than only including one or the other. Additionally, indie music videos generally adhere to the concepts of amplification and disjuncture in promoting the music. Amplification involves expanding on a lyrical theme visually, while disjuncture means the video has no connection to the song's lyrics or sound.
Introduction to A2 music video
This document provides an introduction to the Advanced Portfolio course. It will involve creating a music video as a major project, assessed alongside coursework and an exam. Students will learn media theories and apply them to professional-standard products and their own work. They will also develop an understanding of how media impacts everyday life. The document outlines the aims of studying music video conventions, narratives, representations and audiences. Key theorists on music video are introduced, discussing conventions like intertextuality, genres, camerawork, editing and how they construct meaning. Students are tasked with analyzing an example music video using concepts from the lesson.
Media to do list
This is our to do list which we need to complete in order to complete our A2 Media Studies coursework.
Assign 9 andrew goodwin
Andrew Goodwin's theory of "visual pleasure" suggests that music videos provide visual entertainment that encourages repeated viewing. Audiences enjoy familiar visual elements like shots, locations, and choreography that allow expectations to form. They also find pleasure in references to other media. The most watched music videos globally offer recognizable artists, appealing visuals, and leave viewers wanting to watch again due to creative camerawork, editing, and genre conventions. Taylor Swift's "Blank Space" video exemplifies this through its visual storytelling and ability to engage audiences on rewatches.
Avant garde music videos
Michel Gondry and Chris Cunningham are renowned music video directors known for their unconventional styles. Gondry is noted for collaborating with artists like Björk and Daft Punk, creating surreal videos that complement the artists' eccentric styles. Cunningham is influential in music videos for Aphex Twin and Madonna for using special effects. While their unique visions appeal to sophisticated audiences, their niche styles have a limited target audience and may not help artists connect with mainstream fans expecting more conventional content.
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The document provides instructions for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 involves the purposes of music videos and strategies of labels and artists. Task 2 addresses styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, considering elements from Tasks 1 and 2. Questions under each task prompt discussion of topics like the goals of music videos, techniques like camerawork and editing, genre conventions, and applying critical analysis.
Ao1 Support
The document discusses the purposes of music videos. It explains that music videos help promote songs and artists, extending their income through increased sales and views on platforms like YouTube. Music videos also provide more outlets to access and enjoy songs on television and online. They can create synergies when used in conjunction with films to promote both the artist and movie. Different music video producers, like major labels, independent producers, and self-produced artists, have varying strategies for promoting songs through music videos based on their budgets and goals.
Mv u29 assignment 1 form
This document provides guidance for a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing at least three music videos considering Tasks 1 and 2. The document provides learning outcomes, assessment criteria, and tips for completing the case study. It includes questions to help structure responses for Tasks 1 and 2 regarding music video purposes, branding, synergy, techniques, genres and intertextuality.
Mv case study assignment 01 2020 pro forma[2] read-only
Jake Bugg's music videos employ various styles and techniques while adhering to indie music video conventions. They feature low budgets but intertextual references to films like This Is England. Camerawork is simple, often following the artist in urban settings. While budgets vary between videos, all showcase Bugg's guitar skills and relate to his genre through production qualities and locations.
Music video - lecture 1
Music videos employ deliberate visual and technical codes to appeal to targeted audiences and fulfill various purposes. Mainstream artists like One Direction produce highly produced, formulaic videos featuring the band to promote their music to a wide audience in an easily understandable way. In contrast, more niche artists like Animal Collective create obscure, artistically focused videos with low budgets that require more active viewer engagement and have narrower appeal. Bands develop recognizable brands across their videos reflecting their style and ideas to define themselves for fans. Elements like camerawork, editing, mise-en-scene, and intertextual references are chosen intentionally to shape meaning in a music video.
Music video lecture 2020 jack hurst
1. One Direction's music videos have a high production quality and feature the band members prominently to appeal to their large teenage fan base and reinforce their public identity.
2. Animal Collective's music videos have a lower production quality and obscure the band members' faces and bodies, indicating their preference for a more private identity. Their videos focus more on editing, lighting, and visual effects than prominent features of the band themselves.
3. The two bands thus employ contrasting strategies in their music videos - One Direction aims for mainstream popularity through accessibility, while Animal Collective takes a more niche approach through a darker, more abstract and less accessible style that appeals more to existing fans than new audiences.
Music video - lecture 1
Music videos employ deliberate visual and technical codes to appeal to targeted audiences and fulfill various purposes. Mainstream artists like One Direction produce highly produced, formulaic videos featuring the band to promote their music to a wide audience in an easily understandable way. In contrast, more niche artists like Animal Collective create obscure, artistically focused videos with low budgets that require more active viewer engagement and have narrower appeal. Bands develop recognizable brands across their videos reflecting their style and identity to define themselves for fans.
Mv assignment 01 2020 pro forma jack hurst
This document provides instructions and questions for a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires the student to analyze a minimum of three music videos by an artist of their choice, considering elements from Tasks 1 and 2. The instructions emphasize using illustrative examples and linking responses to additional source materials when completing the assignment.
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Mv case study assignment 01 2020 pro forma[2] read-only
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- 1. Assign 2: Performance Music Videos But first, lets look music videos in general……
- 2. Why do artists have music videos?
- 3. Why do artists have music videos? • An interesting music video will influence audiences to purchase the song which is used in the video - this is one of the main purposes of producing a music video. Major labels: Their main purpose is to sell music and artists as a product, which has led them to market domination within the music industry. • They were originally created as ‘promos’ to sell albums, later they would become devices to represent their star image and power • Now, any song to get in charts has a video and there are many different approaches to making music videos and many different types • Regardless the type, they are COMMERCIAL products to PROMOTE artist and their music
- 4. Generally, the purpose is to…. 1. Sell the song, make it memorable 2. Give audience better understanding of song 3. Entertain, showcase artist’s talents/skills 4. Sell CDs or downloads created by memorable visuals 5. Marketing = exposing and expanding artist’s profile
- 5. So basically…. 1. Music videos promote song and therefore promote album 2. Sell artist’s image 3. Generate money for record label (owners)
- 6. What are performance videos? • All about performance of artist/group to camera or audience. Popular in rock bands and cuts between band members. Also popular with mainstream artists who need to be focus of video, dancing/singing etc. • Part of self promotion and a brand: if audience see good singing/dancing, they are more likely to go to the concerts/buy singles/albums etc • Advantages: cheap, fast, easy to make, just effort with setting/costume, allow self-promotion • Disadvantages: can be generic, uncreative as very common
- 7. Examples • https://www.youtube.com/watch?v=tD4HCZe-tew Singing/dancing • If you want to see some really niche/thought provoking stuff (rock)…… http://www.radarmusicvideos.info/blog/article/600- 10_Great_Performance_Music_Videos
- 8. Assign 2: Performance Music Videos
- 9. Your task • To show your research and get evidence from a range of performance music videos In the slides: • -screen shots from the video • -annotations The annotations should include: • -conventions (things you expect in a performance music video) • -suitability for artist/genre (why have they done a performance music video) • -any other relevant info
- 10. (POP) Britney Spears “Baby One More Time’
- 11. (POP) Britney Spears “Baby One More Time’
- 12. (POP) Britney Spears “Baby One More Time’ USP: Flirty/sexy/innocent school girl Mid shots highlight her body and showing tummy Highlighting dancing skills, variety of similar costumes which are trendy = pop) Choreographed dancing, long shots to highlight movement Central position and focal point of ‘group’ as promoting her and her USP/image Her 1st video which is a simplistic performance video to promote her USP and image, (cheap to make as simple locations) and establishes American teen pop genre
- 13. (POP) Britney Spears “Baby One More Time’ Frequent cutting to close ups of singing which show artists talent and performance ability Also reinforcing USP (flirty/innocent teenage heart throb) Shallow focus with her and her eyes as focal point