2. Katy Perry - (born October 25, 1984)
■ Songs over the years.
■ 2008 - A Cup of Coffee - Hot N Cold - I Kissed A Girl
■ 2010 - California Gurls ft. Snoop Dogg - Teenage Dream - Firework
■ 2011 - E.T. ft. Kanye West - Last Friday Night - The One That Got Away
■ 2012 - Wide Awake - Part Of Me - Thinking Of You
■ 2013 - Roar – Unconditionally
■ 2014 - Dark Horse (Official) ft. Juicy J – Birthday – This is how we do
■ 2015 - By the grace of god
■ 2016 – Rise
■ 2017 – Chained to the Rhytm – Bon appetite - Swish Swish
3. How is artist's image currently promoted? Why?
In 2017, Katy Perry made a
dramatic change in her look by
cutting off her hair to a very
short length. By doing this she
gained a lot of media
attention. Moreover, she made
the music video “Swish Swish”
with her short hair. The music
video gained over 276Million
views on YouTube.
- I believe by making this
sudden change of her look it
keeps the audience talking
about her look and her in
general. Which increases the
attention of her popularity
amongst all the other
celebrities.
4. How and why has the artist's image changed over time?
Compare different music video in your presentation
2008 2010 2011
2013 2014
She went from young sexy
looking character to more
matured teen look over the past
music videos.
5. What is the commercial imperative*? (how is the
artist and their videos 'sellable' to their audience?)
In terms of her look and her image. I believe her
selling point is the beauty look features such as
her hair, lipstick and her make up. In her music
videos she tends to constantly change the way she
looks multiple times in the video.
For commercial purposes. Beauty companies &
make up companies will probably approached Katy
Perry in order to promote new products.
