This document discusses music video techniques used in Eminem's "Not Afraid" and Bruno Mars' "Grenade". For "Not Afraid", the main character is framed in the center to increase viewer engagement, and background color and shallow depth of field isolate the character. The story is straightforward and shows the character in different city locations. For "Grenade", it starts by showing rain outside a room to set the mood, color correction distinguishes different locations, over-the-shoulder shots show what characters look at, and varied camera angles maintain viewer interest while the character sings in one location with a side storyline.

1. ASSIGN 3: NARRATIVE
MUSIC VIDEOS
Seokjin Kim

2. Eminem - Not Afraid
Suitable Location for the
genre of music.
The main character is
always framed at the
centre of the clip,
which can increase
the audience retention
Colour of the
background can make
the audience feel
more isolated and
guess the atmopshere
Shallow depth of
the field used to
isolate the
background and
focus more on the
character.
Story is
straightforwar
d and the
character
explains it in
different
locations
across the city.

3. Bruno Mars - Grenade
The video started off by showing
it’s raining outside the room, this
technique gives the audience the
idea and condition of the
environment.
For the different locations,
they use different colour
correction so it’s easy to
distinguish the two places.
Over the shoulder
shot is often used
to let the audience
know characters
are looking at
certain object or a
person
Throughout the video,
character tends to sing at
one location in many
different camera angles
and a storyline is being
played at the side.
It’s important to use
variety of camera angles
to keep the audiences
retention.