media work

1. ANDREW GOODWIN
AND MUSIC VIDEOS

2. “ M U S I C V I D E O I S N O T P R I M A R I L Y A
COMMODI TY FORM, BUT A P ROMOT IONAL
ONE
From Goodwin’s study of music video in the
1990’s he found that they are a promotion for the
artist and creating an interest for a particular song.
Promoting other products ,films or locations.

3. OPPOSING THEORIES
The main opposing theory is that music video’s
are an art form for entertainment for the audience.

4. GOODWIN EXAMPLES
 Miley Cyrus – We can’t stop. This promotes Beats Pill and EOS.

5. GOODWIN EXAMPLES
Katy Perry –Roar. Promoting a Nokia phone

6. GOODWIN EXAMPLES
Demi Lovato- Let it go – promotes the film Frozen.

7. GOODWIN EXAMPLES
 JLO and Pitbull –we are one. Promotes the 2014 world cup

8. OPPOSING THEORY EXAMPLES
 Imagine Dragons- Radioactive – art form as its unusual and creative.

9. OPPOSING EXAMPLES
 Lady GaGa- Applause – art because she expresses herself through
her music.

10. OPPOSING EXAMPLES
 Route 94- my love. An art form for its use of special effects.

11. OPPOSING EXAMPLES
 Kieza – Giant in my heart. Is an art form because it shows an A-typical
Stereotype of gender.