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Assessing User Experience of E-Books in Academic Libraries
Tao Zhang, Marlen Promann
1	
Xi Niu
Department of Software and Information Systems
University of North Carolina at Charlotte
Purdue University Libraries
Project motivation
•  Growing e-books in library
collections
•  1.5 million, 41.9% of total
volumes at Purdue
•  Physical space
•  Cost
•  Access
•  Positive attitude of faculty
and students
•  Actual user experience?
•  Exploratory study
2
Research goals
•  Explore how users search for e-books in the library’s discovery
tool.
•  Understand how users use e-books.
•  Understand how users find information in e-books.
3
Research goal
•  Explore how users search for e-books in the library’s discovery
tool:
•  Log analysis
•  Observation in user tests
4
Discovery tool
5
Log analysis
•  Apache http logs from Sep., 2014
•  284,912 queries
•  6,854,362 actions
•  Measures
•  Initial query distribution
•  Query level: query length, facet selection
•  Session level: number of queries and http requests in search sessions
6
Initial query distribution
7	
Search Tab # Search Queries
All (default) 44,502 (77.1%)
Books & Media 8,342 (14.5%)
Articles 3,532 (6.1%)
Course Reserves 1,335 (2.3%)
Total initial queries: 57,623
Query-level results
8	
All searches
(Sep. 1, 2014)
All searches
(Sep. 12, 2014)
Book searches
(Sep., 2014)
Average 3.75 3.79 3.35
Median 4 3 2
SD 3.92 3.66 3.61
Query length
Query-level results
9	
0	
2000	
4000	
6000	
8000	
10000	
12000	
14000	
0	 1	 2	 3	 4	 5	 6	 7	 8	 9	
Facet	depth	level	
Search	queries	with	facet	selec>ons
Query-level results
10	
0	
1000	
2000	
3000	
4000	
5000	
6000	
7000	
8000	
9000	
10000	
Publica>on	
Date	
Show	Only:	
Peer	Review	
Subject	 Show	Only:	
Online	Access	
Material	Type:	
Books	
Language	 Author	
Top	facet	selec>ons
Session-level results
11	
All searches
(Sep. 1, 2014)
All searches
(Sep. 12, 2014)
Book searches
(Sep., 2014)
Average 2.96 3.30 2.04
Median 1 1 1
SD 5.15 6.07 2.99
Queries per session
All searches
(Sep. 1, 2014)
All searches
(Sep. 12, 2014)
Book searches
(Sep., 2014)
Average 41.42 41.80 102.13
Median 21 21 73
SD 69.49 73.48 131.07
HTTP requests per session
Log analysis summary
•  Users most likely use “Search All” with no more than two facets
•  Book searches vs. general searches:
•  Query length (effect size ~ 0.10)
•  Queries per session (effect size ~ 0.24)
•  Actions per session (effect size ~ 0.33)
•  Identify relevant results from similar titles
•  Examine item details
12
Research goal
•  Understand how users use e-books:
•  How long do users use e-books?
•  How many users choose to read online vs. download e-books?
•  How many pages do users read?
13
Usage log analysis
•  EBL e-book usage logs from Jan. 1 to Nov. 25, 2014
•  29,495 individual reading sessions
•  Data fields:
•  Date & time
•  User ID
•  E-book title, ID
•  Publisher, subject category
•  Page numbers browsed
14
Reading session duration
•  69% reading sessions lasted less than 10 minutes
•  92% sessions lasted less than 30 minutes
•  2,261 sessions (8%) had download action
15	
0.00%	
20.00%	
40.00%	
60.00%	
80.00%	
100.00%	
120.00%	
0	
2000	
4000	
6000	
8000	
10000	
12000	
100	
1400	
2700	
4000	
5300	
6600	
7900	
9200	
10500	
11800	
13100	
14400	
15700	
17000	
18300	
19600	
20900	
Frequency	
Dura,on	(seconds)	
Dura,on	
Frequency	
Cumula>ve	%
Pages browsed
•  80% sessions involved no more than 30 pages browsed by users
16	
0.00%	
20.00%	
40.00%	
60.00%	
80.00%	
100.00%	
120.00%	
0	
2000	
4000	
6000	
8000	
10000	
12000	
10	
50	
90	
130	
170	
210	
250	
290	
330	
370	
410	
450	
490	
530	
570	
610	
Frequency	
Pages	
Pages	browsed	
Frequency	
Cumula>ve	%
Pages browsed
17	
Page numbers browsed by users across e-books and grouped by publishers and subjects
https://goo.gl/EXij2lTableau visualization:
Usage log summary
•  E-books were not read from beginning to end
•  Short reading sessions, relatively small number of pages read
•  Browsing patterns
•  Initial parts of book – Table of Contents – Start of a chapter
•  Non-sequential reading, flipping back and forth
•  Focus on certain page ranges
Users mainly use e-books to find discrete information and sections
(“fact searching”)
18
Research goal
•  Understand how users find information in e-books:
•  How does users’ experience level affect their information seeking behavior?
•  How do users use book navigation features (table of contents, list of figures/
tables, index)?
•  How do users use full text search in e-books?
•  What are users’ difficulties interacting with e-books?
19
User test
•  12 participants
•  Faculty, undergraduate and graduate students
•  Screening survey measured library and e-book experiences
•  4 randomly selected from each level: beginner, intermediate, and expert
•  Exploratory search tasks on general topics
•  Own topic, Apple iMovie software, Marketing, …
•  Information finding tasks
In White’s (2008) book on neuroscience, find the definition of Ideational Apraxia.
Open Norris’s book “Electoral Engineering: Voting Rules and Political Behavior”
and find a table that lists the ideal functions of political institutions.
In Geismar’s (2011) book Identify Basic Principles of Identity Design in the Iconic
Trademarks of Chermayeff & Geismar, find the meaning behind the Chase
Manhattan Bank identity design in the 1960s.
…
20
User test
•  TechSmith Morae for task performance measures
•  Pre- and post-test interviews
•  E-book use
•  Overall experience, things to be improved
•  Observation
•  Search (discovery tool, within e-books)
•  Navigation (page, table of contents, index, list of tables & figures)
•  Copy, annotation, download
21
E-book interface
22
E-book interface
23
E-book interface
24
Search tasks
•  Observations
•  Start from default “Search All”
•  Simple keyword search and browse first page of results
•  Few further query formulation
•  Low usage of facets
•  Rare use of advanced search
•  Users’ difficulties:
•  Scan large number of results
•  Identify material type (book vs. article, journal, report, etc.)
•  Identify format (print vs. online access)
•  Determine relevance of results (only title, author, publication year in results
list)
25
Information finding task - video
26	https://goo.gl/XnCVJu
Search functionality in e-books
•  Any keyword matching for multi-term queries
•  Exact phrase search not supported
•  Long list of search results
27
Differences among experience levels
•  Beginners searched more
•  Beginners clicked more in text (page numbers, table of contents)
•  Beginners scrolled more (not supported in some e-books)
•  Experts relied more on index, table of contents, list of figures/
tables to navigate
28
Difficulties in interaction
29	
Copy text
Difficulties in interaction
30	
Copy text
Difficulties in interaction
31	
Rotate, view change
Information finding tasks
•  Users expected searching in e-books similar to web searches
•  E-books designed for linear reading, not for flipping/scanning
•  Single page view, limited context for skimming
•  Copyright restrictions (copy, download, print, special software)
•  Discomfort of reading on screen
32
Design recommendations
•  Search
•  More information in search results (table of contents, book summary,
reviews)
•  Promote facet usage
•  Reading
•  Better full text search
•  More emphasis on print book features (table of contents, lists, index)
•  Flexible page view options (rotate, multiple-page view)
•  Less restrictions on copy, annotation, print, download
33
34	
Project supported by the 2015 ER&L + EBSCO Library Fellowship
Thank you!

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Assessing user experience of e-books in academic libraries

  • 1. Assessing User Experience of E-Books in Academic Libraries Tao Zhang, Marlen Promann 1 Xi Niu Department of Software and Information Systems University of North Carolina at Charlotte Purdue University Libraries
  • 2. Project motivation •  Growing e-books in library collections •  1.5 million, 41.9% of total volumes at Purdue •  Physical space •  Cost •  Access •  Positive attitude of faculty and students •  Actual user experience? •  Exploratory study 2
  • 3. Research goals •  Explore how users search for e-books in the library’s discovery tool. •  Understand how users use e-books. •  Understand how users find information in e-books. 3
  • 4. Research goal •  Explore how users search for e-books in the library’s discovery tool: •  Log analysis •  Observation in user tests 4
  • 6. Log analysis •  Apache http logs from Sep., 2014 •  284,912 queries •  6,854,362 actions •  Measures •  Initial query distribution •  Query level: query length, facet selection •  Session level: number of queries and http requests in search sessions 6
  • 7. Initial query distribution 7 Search Tab # Search Queries All (default) 44,502 (77.1%) Books & Media 8,342 (14.5%) Articles 3,532 (6.1%) Course Reserves 1,335 (2.3%) Total initial queries: 57,623
  • 8. Query-level results 8 All searches (Sep. 1, 2014) All searches (Sep. 12, 2014) Book searches (Sep., 2014) Average 3.75 3.79 3.35 Median 4 3 2 SD 3.92 3.66 3.61 Query length
  • 9. Query-level results 9 0 2000 4000 6000 8000 10000 12000 14000 0 1 2 3 4 5 6 7 8 9 Facet depth level Search queries with facet selec>ons
  • 11. Session-level results 11 All searches (Sep. 1, 2014) All searches (Sep. 12, 2014) Book searches (Sep., 2014) Average 2.96 3.30 2.04 Median 1 1 1 SD 5.15 6.07 2.99 Queries per session All searches (Sep. 1, 2014) All searches (Sep. 12, 2014) Book searches (Sep., 2014) Average 41.42 41.80 102.13 Median 21 21 73 SD 69.49 73.48 131.07 HTTP requests per session
  • 12. Log analysis summary •  Users most likely use “Search All” with no more than two facets •  Book searches vs. general searches: •  Query length (effect size ~ 0.10) •  Queries per session (effect size ~ 0.24) •  Actions per session (effect size ~ 0.33) •  Identify relevant results from similar titles •  Examine item details 12
  • 13. Research goal •  Understand how users use e-books: •  How long do users use e-books? •  How many users choose to read online vs. download e-books? •  How many pages do users read? 13
  • 14. Usage log analysis •  EBL e-book usage logs from Jan. 1 to Nov. 25, 2014 •  29,495 individual reading sessions •  Data fields: •  Date & time •  User ID •  E-book title, ID •  Publisher, subject category •  Page numbers browsed 14
  • 15. Reading session duration •  69% reading sessions lasted less than 10 minutes •  92% sessions lasted less than 30 minutes •  2,261 sessions (8%) had download action 15 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 0 2000 4000 6000 8000 10000 12000 100 1400 2700 4000 5300 6600 7900 9200 10500 11800 13100 14400 15700 17000 18300 19600 20900 Frequency Dura,on (seconds) Dura,on Frequency Cumula>ve %
  • 16. Pages browsed •  80% sessions involved no more than 30 pages browsed by users 16 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 0 2000 4000 6000 8000 10000 12000 10 50 90 130 170 210 250 290 330 370 410 450 490 530 570 610 Frequency Pages Pages browsed Frequency Cumula>ve %
  • 17. Pages browsed 17 Page numbers browsed by users across e-books and grouped by publishers and subjects https://goo.gl/EXij2lTableau visualization:
  • 18. Usage log summary •  E-books were not read from beginning to end •  Short reading sessions, relatively small number of pages read •  Browsing patterns •  Initial parts of book – Table of Contents – Start of a chapter •  Non-sequential reading, flipping back and forth •  Focus on certain page ranges Users mainly use e-books to find discrete information and sections (“fact searching”) 18
  • 19. Research goal •  Understand how users find information in e-books: •  How does users’ experience level affect their information seeking behavior? •  How do users use book navigation features (table of contents, list of figures/ tables, index)? •  How do users use full text search in e-books? •  What are users’ difficulties interacting with e-books? 19
  • 20. User test •  12 participants •  Faculty, undergraduate and graduate students •  Screening survey measured library and e-book experiences •  4 randomly selected from each level: beginner, intermediate, and expert •  Exploratory search tasks on general topics •  Own topic, Apple iMovie software, Marketing, … •  Information finding tasks In White’s (2008) book on neuroscience, find the definition of Ideational Apraxia. Open Norris’s book “Electoral Engineering: Voting Rules and Political Behavior” and find a table that lists the ideal functions of political institutions. In Geismar’s (2011) book Identify Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar, find the meaning behind the Chase Manhattan Bank identity design in the 1960s. … 20
  • 21. User test •  TechSmith Morae for task performance measures •  Pre- and post-test interviews •  E-book use •  Overall experience, things to be improved •  Observation •  Search (discovery tool, within e-books) •  Navigation (page, table of contents, index, list of tables & figures) •  Copy, annotation, download 21
  • 25. Search tasks •  Observations •  Start from default “Search All” •  Simple keyword search and browse first page of results •  Few further query formulation •  Low usage of facets •  Rare use of advanced search •  Users’ difficulties: •  Scan large number of results •  Identify material type (book vs. article, journal, report, etc.) •  Identify format (print vs. online access) •  Determine relevance of results (only title, author, publication year in results list) 25
  • 26. Information finding task - video 26 https://goo.gl/XnCVJu
  • 27. Search functionality in e-books •  Any keyword matching for multi-term queries •  Exact phrase search not supported •  Long list of search results 27
  • 28. Differences among experience levels •  Beginners searched more •  Beginners clicked more in text (page numbers, table of contents) •  Beginners scrolled more (not supported in some e-books) •  Experts relied more on index, table of contents, list of figures/ tables to navigate 28
  • 32. Information finding tasks •  Users expected searching in e-books similar to web searches •  E-books designed for linear reading, not for flipping/scanning •  Single page view, limited context for skimming •  Copyright restrictions (copy, download, print, special software) •  Discomfort of reading on screen 32
  • 33. Design recommendations •  Search •  More information in search results (table of contents, book summary, reviews) •  Promote facet usage •  Reading •  Better full text search •  More emphasis on print book features (table of contents, lists, index) •  Flexible page view options (rotate, multiple-page view) •  Less restrictions on copy, annotation, print, download 33
  • 34. 34 Project supported by the 2015 ER&L + EBSCO Library Fellowship Thank you!