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Reading Now And Into The Future
The Mobile Era
Worldreader is a global nonprofit working
to create a world where everyone can be a
reader.
Literacy is Transformative
Literacy increases earning potential,
decreases inequality, improves health
outcomes and breaks the cycle of
poverty.
Yet there are 740 million illiterate people
in the world and 250 million children of
primary school age who lack basic
reading and writing skills (UNESCO).
Books are necessary for the
development of these skills, and still 50%
of schools in Africa have few or no books
at all (SAQMEC).
What We Do
We curate and
deliver
37,336
E-books
…to millions of
adults and
children in
Africa, Asia and
beyond
in
43
languages
via
cost-effective
technology
Worldreader’s Model: A solution in the digital era
Most experience
Implementing e-reading
education programs
Best mobile reading
apps for the
developing world
Only organization
in the world
doing this
Largest collection
of culturally
relevant e-books
Our Readers and Projects
Sample project:
TUSOME: Improving learning
outcomes for primary school-aged
children. (Kenya)
PRE-READERS
EARLY
READERS
TRANSITIONAL
READERS
FLUENT
READERS
Content: story books in local
languages
Content: early readers in local
languages
Content: local textbooks &
worldwide stories
Content: novels, periodicals,
advanced textbooks, stories
Sample project:
Read to Kids: Improving pre-
literacy skills by influencing
parents to read to their children.
(India)
Sample project:
Camfed: Improving learning
outcomes for girls in rural
schools. (Tanzania)
Sample project:
Worldreader Everywhere:
Partnerships with Opera,
Microsoft help reach millions of
readers on mobile phones.
(Global)
LIFELONG
READERS
Content: advanced chapter
books, novels, textbooks
and health books
Sample project:
LEAP: Serving 60 public libraries
and reaching 150,000 library
patrons. (Kenya)
84
COUNTRI
ES
281
SCHOOLS
34
LIBRARIE
S
Our Impact
2010
2.5M -
2011 2012 2013 2014 2015
0 -
5M -
10M -
7.5M -
15M -
12.5M -
17.5M -
18M -
- 5M
- 6M
- 4M
- 3M
- 2M
- 1M
- 0
30
1,234
994,220
1,550,904
2,638,687
16,443,578
3,077,923
905,612
529,592
335,354
1,23430
CUMULATIVEUSERS
CUMULATIVEPEOPLEREADING
TOTAL USERS / PEOPLE
READING SINCE 2010
Our Costs per Impact
2015 Cost per reader expected:
$45
2015 Cost per reader expected:
$2.5
COST PER lifelong reader
(mobile programs)
COST PER early reader (E-reader
programs)
$800 -
$700 -
$600 -
$500 -
$400 -
$300 -
$200 -
$100 -
$0 -
2011 2012 2013 2014 2015
$148 $132
$52.60 $50.40
$5 -
$4 -
$3 -
$2 -
$1 -
$0 -
2012 2013 2014 2015
$727 $4.31
$4.18
$2.80
$1.00
Research
178% increase in
library patronage
2 out of 3 of users report
reading more with their
phones
2x increase in reading
comprehension by
students using
Worldreader
More people
are reading
People are
reading more
People
are reading
better
2 MillionAverage readers per month
in 2015
27 MILLIOhours spent reading by
our users since 2010
35.4%could read at least a
word in 2013
91.1%could read at least
a word in 2014
Titles I
37,336
GENRES I 70
PUBLISHERS I
331
LANGUAGES I
43
Our Digital Library
Publishing Partners
Partnerships
Worldreader Impact
16,443,578
Users since
2010 3,077,923
People Reading
since 2010
31,901
Books in
our library
401,550
Monthly readers
Worldreader On Mobile Phones
Countries:
Readers since 2010:
Users since 2010:
52
315,637
2,770,831
Worldreader Mobile is available worldwide. The 52 countries
listed have at least 300 monthly users. To see the entire list, visit
http://www.worldreader.org/where-we-are/.
The Android Application (WRM)
The Worldreader Android application is now
live on the Google Play Store.
Users can access an enormous digital library
with thousands of free carefully curated e-
books
Works on Android mobile phones and tablets
Key Features: Book recommendations, offline
reading, and the ability to earn points and
badges for reading.
Rated 4.5 stars out of 5 on the Play Store
Content Library
Currently, there are over 23,000 books available
for free on the application.
Includes educational e-books on psychology,
sociology, marketing, economics, finance,
political science, maths, science, IT, and
business
As well as e-books for research and enjoyment
there are books on sport, health, poetry,
language learning, fantasy and many more
Read books in English, Spanish, French, and
Portuguese with more languages added
regularly
Reading Experience
Read high quality e-books on either a mobile
phone or tablet
Have the ability to change font type or size,
screen brightness, and background colour
Translate, share, or define words or phrases
directly within the application
Use Read Out Loud to have all books read
aloud using the Google Text-to-Speech
engine
Offline Reading
Books are available to download and read
when you are without an internet connection
Books are compressed to be as small as
possible with many under 300kb
Store up to 20 books at anyone time
Reading Goals and Leaderboards
Set reading goals to encourage students to
read every day
Track your reading progress and compare
your reading points against other readers in
your country.
Gain extra points by earning badges for
completing tasks like reading every day for a
week.
Thank You
Questions?
www.worldreader.org
joan@worldreader.org

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Joan Mwachi of World Reader Presents on "Reading into the Future" at 20016 ELICE

  • 1. Reading Now And Into The Future The Mobile Era
  • 2. Worldreader is a global nonprofit working to create a world where everyone can be a reader.
  • 3. Literacy is Transformative Literacy increases earning potential, decreases inequality, improves health outcomes and breaks the cycle of poverty. Yet there are 740 million illiterate people in the world and 250 million children of primary school age who lack basic reading and writing skills (UNESCO). Books are necessary for the development of these skills, and still 50% of schools in Africa have few or no books at all (SAQMEC).
  • 4. What We Do We curate and deliver 37,336 E-books …to millions of adults and children in Africa, Asia and beyond in 43 languages via cost-effective technology
  • 5. Worldreader’s Model: A solution in the digital era Most experience Implementing e-reading education programs Best mobile reading apps for the developing world Only organization in the world doing this Largest collection of culturally relevant e-books
  • 6. Our Readers and Projects Sample project: TUSOME: Improving learning outcomes for primary school-aged children. (Kenya) PRE-READERS EARLY READERS TRANSITIONAL READERS FLUENT READERS Content: story books in local languages Content: early readers in local languages Content: local textbooks & worldwide stories Content: novels, periodicals, advanced textbooks, stories Sample project: Read to Kids: Improving pre- literacy skills by influencing parents to read to their children. (India) Sample project: Camfed: Improving learning outcomes for girls in rural schools. (Tanzania) Sample project: Worldreader Everywhere: Partnerships with Opera, Microsoft help reach millions of readers on mobile phones. (Global) LIFELONG READERS Content: advanced chapter books, novels, textbooks and health books Sample project: LEAP: Serving 60 public libraries and reaching 150,000 library patrons. (Kenya)
  • 7. 84 COUNTRI ES 281 SCHOOLS 34 LIBRARIE S Our Impact 2010 2.5M - 2011 2012 2013 2014 2015 0 - 5M - 10M - 7.5M - 15M - 12.5M - 17.5M - 18M - - 5M - 6M - 4M - 3M - 2M - 1M - 0 30 1,234 994,220 1,550,904 2,638,687 16,443,578 3,077,923 905,612 529,592 335,354 1,23430 CUMULATIVEUSERS CUMULATIVEPEOPLEREADING TOTAL USERS / PEOPLE READING SINCE 2010
  • 8. Our Costs per Impact 2015 Cost per reader expected: $45 2015 Cost per reader expected: $2.5 COST PER lifelong reader (mobile programs) COST PER early reader (E-reader programs) $800 - $700 - $600 - $500 - $400 - $300 - $200 - $100 - $0 - 2011 2012 2013 2014 2015 $148 $132 $52.60 $50.40 $5 - $4 - $3 - $2 - $1 - $0 - 2012 2013 2014 2015 $727 $4.31 $4.18 $2.80 $1.00
  • 9. Research 178% increase in library patronage 2 out of 3 of users report reading more with their phones 2x increase in reading comprehension by students using Worldreader More people are reading People are reading more People are reading better 2 MillionAverage readers per month in 2015 27 MILLIOhours spent reading by our users since 2010 35.4%could read at least a word in 2013 91.1%could read at least a word in 2014
  • 10. Titles I 37,336 GENRES I 70 PUBLISHERS I 331 LANGUAGES I 43 Our Digital Library
  • 13. Worldreader Impact 16,443,578 Users since 2010 3,077,923 People Reading since 2010 31,901 Books in our library 401,550 Monthly readers
  • 14. Worldreader On Mobile Phones Countries: Readers since 2010: Users since 2010: 52 315,637 2,770,831 Worldreader Mobile is available worldwide. The 52 countries listed have at least 300 monthly users. To see the entire list, visit http://www.worldreader.org/where-we-are/.
  • 15. The Android Application (WRM) The Worldreader Android application is now live on the Google Play Store. Users can access an enormous digital library with thousands of free carefully curated e- books Works on Android mobile phones and tablets Key Features: Book recommendations, offline reading, and the ability to earn points and badges for reading. Rated 4.5 stars out of 5 on the Play Store
  • 16. Content Library Currently, there are over 23,000 books available for free on the application. Includes educational e-books on psychology, sociology, marketing, economics, finance, political science, maths, science, IT, and business As well as e-books for research and enjoyment there are books on sport, health, poetry, language learning, fantasy and many more Read books in English, Spanish, French, and Portuguese with more languages added regularly
  • 17. Reading Experience Read high quality e-books on either a mobile phone or tablet Have the ability to change font type or size, screen brightness, and background colour Translate, share, or define words or phrases directly within the application Use Read Out Loud to have all books read aloud using the Google Text-to-Speech engine
  • 18. Offline Reading Books are available to download and read when you are without an internet connection Books are compressed to be as small as possible with many under 300kb Store up to 20 books at anyone time
  • 19. Reading Goals and Leaderboards Set reading goals to encourage students to read every day Track your reading progress and compare your reading points against other readers in your country. Gain extra points by earning badges for completing tasks like reading every day for a week.