The document discusses media literacy in Greece. It provides an overview of media literacy actors and initiatives in the country. It notes that while media literacy is not yet an autonomous subject in typical education, it is addressed cross-curricularly and through projects. During the pandemic, media literacy was important for remote learning. The document outlines the work of EKOME, a key organization promoting media literacy, including its webinar series bringing together Mediterranean countries to discuss policies and practices. It emphasizes building media literacy skills is important for combating disinformation, developing digital skills, and engaging the creative industry.

1. Media Literacy in Greece
An evidence-based compact approach
2021 UNESCO Global MIL Week, DCN Global, Global Panel Discussion, 27
October 2021
Irene Andriopoulou, MA
 UNESCO Media & Information Literacy Alliance ISC co-Secretary General
• Head of Research, Studies & Educational Programs – EKOME
 Member of EU Expert Group on Tackling disinformation and promoting digital literacy
through education and training
 PhD Candidate, School of Journalism & Mass Media, Aristotle University of Thessaloniki, GR

2. The ISC of UNESCO Media & Information Literacy Alliance
International Steering Committee (ISC) of UNESCO Media &
Information Literacy Alliance is composed of representatives of
the core group of partners engaged in the Alliance.
 Supports…
 Coordinates
 Advises…
 Promotes…

3. New ISC 2019-2022 Booklet

4. During the pandemic: MIL “trending topic”
As a viable solution for e-learning, Remote
School Education, e-coaching, homeworking
Media Literacy Actors in Greece
Academic field of study
Lifelong Learning Context: EKOME (MIL)
Creative Industry (Kids Film Festivals)
Typical Education: Ministry of Education
Greek “Digital Spring” : Digital transformation,
new actors & resources
 Civic Society (grass-root approach to bottom-up)
 Private sector (educational, media companies)
Media Literacy → Umbrella concept
EKOME.MEDIA / EDUCATE
https://www.ekome.media/audiovisual-literacy-educate/

5. Media Literacy in Typical Education
Not yet met as autonomous object of study but mainly cross-curricularly, as
interdisciplinary subject and within ad hoc school projects.
Multiple approaches on media, digital and film literacy, news literacy
2016: Public Discourse on School Reform → Media Literacy, Film Literacy
2021 - 2022: Platform 21+ Skills Labs,
Learning Skills
Critical thinking
communication,
cooperative
learning
creativity
Life Skills
self care
social skills
citizenship
empathy
awareness
4 Thematic Circles
ICT Skills
digital literacy
technology literacy
gaming literacy
digital humanities
e-government
safer internet
UGC
Plus! media literacy
Mind Skills
strategic thought
problem-based learning
case-studies
contextual thought

6. Promotes actions on media, digital and film literacy, as critical and creative skills.
 Media literacy is not yet met as an autonomous object of study but mainly as a cross-curricular,
interdisciplinary subject and within ad hoc school projects.
 During the pandemic: RSE compulsory for ALL students, all school levels (open platform WEBEX)
“Plethora of media resources used in the classroom, although no statistical data are available
 Synergy with PSB, ERT SA – State Aid Incentive for online schooling
Typical Education State of Play
Ministry of Education: Digital Education Action Plan
“Flipped Classroom”
school hybrid model

7. White Paper on Media & Information Literacy, 2018
 Invest
 Digitize
 Educate
 Audiovisual
IDEA !
Through media and information literacy skills, citizens are no longer passive recipients of media
messages, but they adopt an active and critical attitude towards news agenda, making wiser
choices and contributing to the quest for high quality media content, all characteristics of a
strong and competitive media industry.

8. UNESCO MIL Approach
skills to access, critically evaluate and creatively express in the
media and information providers field, as prerequisites for personal
expression & social action
Through the acquisition of MIL, citizens are equipped with
problem-solving and active citizenship skills in open government,
resilient societies
EKOME MIL Approach
a) Basic skills
b) Advanced skills
c) Vocational skills

9. 3rdpillar:Educate
Mainthemes: Media literacy, news literacy & disinfo,
digital literacy, animation, gaming, ICT-based literacy,
visual literacy, library literacy
Ø Greek Media Literacy hub (evidence-based research)
Ø National, EU & global policy advocate and expert (EC, CoE, UNESCO)
Ø High-level contact network (EAVI, CIMU-SEE, ECFA, IAME)
Ø Publications & OERs:
i. White Paper on Media and Information Literacy (2018)
ii. UNESCO MIL Clicks Pact “Think Critically, Click Wisely” (2019)
iii. Film Literacy Study Guides
Ø Facilitator & Educator on ML Skills in typical and non-typical education,
lifelong learning context
I. School contests on media content creation, gaming, archives, digital media
II. EduMediatest Creative Europe / Media Literacy for All
Ø Lifelong Training on media professionals (re-skilling, up-skilling)

11. EKOME Media & Information Literacy Network
European Association
for Viewer’s Interests
EAVI
International
Association for Media
Education – IAME
European Children’s
Film Association - ECFA
CIMU-SEE Coalition of
Information and Media
Users in South East
Europe
SOMA - Social
Observatory for
Disinformation and
Social Media Analysis
European Media
Literacy Week
«Media and
Information Literacy in
the Digital
Environment», Council
of Europe
UNESCO Global MIL
Week
Greek Media Literacy
Week

12.  UNESCO MIL Alliance Global MIL Week
 UNESCO MIL Alliance Europe Sub Chapter Mediterranean Group
 Thematic WG: aim to promote scopes of the Alliance and coordinate
MIL actions and policies in the Mediterranean region for a broader
momentum in the area.
 EKOME coordinator: 50 members, 11 countries, 1 transnational
a. 5 Task Forces
b. Booklet “Meet our Members” 2020
c. EKOME MIL Webinar Series
Global Advocacy, Policies & Strategies
Albania, Greece, Italy,
Malta, Spain, Cyprus,
France, Bosnia
Herzegovina,
Montenegro, Slovenia

13. Europe Sub-Chapter Mediterranean Group

14. Europe Sub-Chapter
Mediterranean Group
Association for Promotion of Culture &
Thinking Sofia (B&H)
AEM (Agency for Electronic Media) (CR)
Croatian Audiovisual Centre (CR)
Kids Meet Art, Sedmi kontinent (CR)
Cyprus Radiotelevision Authority (CY)
Film Days for Children and Youth (CY)
Media What? (CY)
Athens International Children’s Film Festival (GR)
Onassis Foundation – Stegi (GR)
Drama International Short Film Festival (GR)
Cinemovel Foundation (IT)
Informatici Senza Frontiere (IT)
Corti a Ponte International Short Film Festival – 320 section (IT)
Med-mediaeducation (IT)
Animateka International Animation Film Festival (SL)
SEEMO - transnational
New members 2021 !

15. EKOME MIL Webinar Series
«Raising MIL Skills in the Mediterranean: Policies &
Practices»
1. MIL Policies & Practices
2. Disinformation & MIL
3. MIL & Digital Skills
4. MIL & Creative Industry

16. EKOME MIL Webinar Series
41 Countries

17. EKOME MIL Webinar Series
«Raising MIL Skills in the Mediterranean: Policies &
Practices»
1. MIL Policies & Practices
Approach
Approach
MIL as life
skills in a
proactive
thinking
Need
Need for
adoption of
a common
“code of
action” in
the Med
Explore
Explore
more links
with the
Creative
Industry
through
specific
species like
that of
animation,
towards
educating
young
viewers as
future
audience
with a social
and media
identity
Need
Need for
more
evidence-
based
research,
Med- based
Focus
Focus on
teacher
training &
student-
oriented
approach
Need
Need for
evaluation
methods for
MIL in
typical
education

18. EKOME MIL Webinar Series
«Raising MIL Skills in the Mediterranean: Policies &
Practices»
2. MIL & Disinformation
 Disinfo most dominant MIL feature during the pandemic
 Low trust to news was renewed with high trust
 Need for more regulatory actions / ERGA
 New MIL features: link MIL with new digital media fields AI,
gamification, interoperability, internet neutrality, digital skills, quality
content, UGC, media ethics, media pluralism, FoE, FoI in social media
 Need for School MIL: horizontal & vertical interventions, OERs available
 MIL – Emergency Remote Education, Flip Classroom model
 New Media Literacy Intelligence (meta-cognitive learning, bots, echo
chambers, personal data, algorithms)
 New MIL Skills for Journalists: news literacy, investigative journalism,
data journalism, Big Data, surveillance journalism, education journalism
and social rights (inclusion, diversity, intercultural)
 Common EU Framework on Media Literacy Skills

19. EKOME MIL Webinar Series
«Raising MIL Skills in the Mediterranean: Policies &
Practices»
3. MIL & Digital Skills
Imperative educators properly re-trained (up-skilled) within the new
circumstances - home schooling
Combine MIL and digital skills within digital inclusion for a “new
school experience”, a new MIL pedagogical framework
Digital parenting falls within MIL remit
School adjustment (curriculum and teacher training)
Strong input by the Creative Industry, grass-root actions to bottom-
up approach
OERs largely available (academia, industry on content MIL)

20. EKOME MIL Webinar Series
«Raising MIL Skills in the Mediterranean: Policies &
Practices»
 MIL & Film Education
 Film language, film aesthetics, film analysis →
“screenwise viewer”
 Film Literacy strong presence in typical and non typical
education, not as autonomous subject yet
 Kids Film Festivals strong supporter of MIL, Film
Education in Greece
 Set a pattern for global trends (UNESCO Film Cities,
UNESCO MIL Cities)
 Strong collaboration with schools through project-based
actions (cinema contests, gaming, OERs, games)
4. MIL & Kids Film Festivals
End of Circle 1. Stay tuned for more !

21. ““Post-pandemic wise, now it’s the time to re-think critically and act proactively
through this “hybrid economy” digital knowledge model and explore new media literacy
challenges. Through my nearly 20 years engagement with MIL, and through UNESCO
Media & Information Literacy Alliance, the pointiest challenge has always been
reaching, like “concentric circles”, a Media & Information Literacy consensus for all
aspects of our digital-oriented life. We are getting faster and better than the we
thought, and we have to thank UNESCO’s, over 40 years of impactful work on that. “

22. @ekomemedia
URL: www.ekome.media
Contact info
irandriopoulou@ekome.media
educate@ekome.media
(+30) 214 4022522
Thank You!