i-COME 2010

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The document discusses a study on the usage of social media amongst Malaysian youth. Some key findings include: 1. Social networking, particularly Facebook, is the most popular social media platform used daily by 47% of respondents. Video sharing is the second most used. 2. While the internet, mobile phones, and social media are highly used, newspapers still have high usage rates over 50%. 3. The internet has the most influence on respondents at 60%, followed by mobile phones at 55%. Television and social media both influence 34%. 4. Television and newspapers are considered always trustworthy sources of information for 31% and 30% respectively, while radio, social media, mobile phones, magazines, and

safurah abdul jalil uniKL khaizuran abdul jalil uiam azmi abdul latiff UTHM Johor i-COME 2010 Bayview Hotel, Malacca

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In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth. Hypothesis- H1- WOM and social networking influence the customer purchase decision. H2- Social networking recommendation are more reliable than traditional WOM. Major findings are- -Consumers awareness towards Social Networking and traditional WOM is high. -Social Network Marketing is more reliable that traditional WOM. Suggestions- -Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism. -Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too. -Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.

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Social media are basically web-based tools used for computer-mediated communication. It is a powerful tool that healthcare professionals can use to communicate and interact with patients. It has become an undeniable force that healthcare industry must reckon with. This paper provides a brief introduction on how, where, and why social media are being used in the health care sector. Matthew N. O. Sadiku | Nana K. Ampah | Sarhan M. Musa"Social Media in Healthcare" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15907.pdf http://www.ijtsrd.com/computer-science/world-wide-web/15907/social-media-in-healthcare/matthew-n-o-sadiku

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In the recent yearÃ¢â‚¬â„¢s development of Internet is an increasingly important factor in todayÃ¢â‚¬â„¢s lifestyle. As online advertising budgets of marketers are growing every year, internet advertising has developed in similar way. The following types of online advertisement: banner advertisement, pop-up advertisement, web advertising also called. To deliver promotional marketing messages to consumers, internet advertising can be used as internet advertising is a type of marketing. Fast retrieval of the relevant information from databases has always been a significant issue. Data clustering is one of the chief techniques among the numerous techniques developed for this purpose. Social media is the collaborative tools used for communication that helps the companies to gain the potential users and makes them visible who have no knowledge of their products. Companies can locate target users by analysing their interests, in particular brand and for this purpose social media advertising can be used. It will lead to a systematic approach by developing a technique to effectively improve the marketing plans. This can be possible if we are using data mining clustering algorithm to find out key users to rise up the marketing tactics in internet advertisement. It describes the general working behaviour, the methodologies followed by these approaches and the parameters which affect the performance of these algorithms. The main objective of this paper is to gather more core concepts and techniques in the large subset of cluster analysis.

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1. safurah abdul jalil uniKL khaizuran abdul jalil uiam azmi abdul latiff UTHM Johor i-COME 2010 Bayview Hotel, Malacca

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