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ASSERTIVENESS 
Composed: Riyaz Nathani
Assertiveness 
 Assertiveness is one’s ability to act in harmony with 
one’s values and self-esteem, without hurting 
other’s. 
 Assertive behavior, in practice, is a socially 
appropriate, interpersonal behavior, involving a 
straight forward expression of thoughts and feelings, 
consistent with one’s value system and self-esteem; 
and at the same time, avoiding hurting others to the 
greatest extend possible.
Assertiveness…. 
 When a person conduct himself in an ‘assertive’ 
manner, the feelings and welfare of others as well as 
his own feelings are taken into account. 
 The verb ‘assert’ means, to state or affirm positively, 
assuredly, plainly and strongly. 
 Each one of us can think and act in three different 
ways:- 
 1) Assertively, 2) Aggressively and 3) Passively.
Assertiveness…. 
 1) ASSERTIVELY: to stand up for our rights in ways 
which do not violate the rights of others. 
 2) AGGRESIVELY: to stand up for our rights and to 
express our thoughts, feelings and beliefs in such a 
way that others rights are violated. 
 3) PASSIVELY: to fail to stand up for our rights, to 
express our thoughts, feelings and beliefs, or to 
express them so apologetically that they are ignored.
 The characteristic traits which dominate each 
personality type are given below:
BEHAVIOR 
PASSIVE 
•Doesn’t stand up for 
one’s rights. 
•Put oneself down and 
always apologetic 
about feelings, needs 
and opinions. 
AGGRESSIVE 
•Stands up for ones 
right but violate others 
rights. 
•Put down others, 
ignore or dismisses 
feelings, need and 
opinions of others. 
Express oneself in 
rude ways. 
ASSERTIVE 
•Stand up for one’s 
own rights in such a 
way as not to violate 
others right. 
•Express needs, 
opinions and feelings 
in direct, honest and 
appropriate way.
Attitudes 
PASSIVE 
•You’re okay, I am not 
okay. 
•Think that others 
needs are more 
important than one’s 
own 
•Think that only others 
have rights. 
•Think that only others 
have something to 
contribute. 
AGGRESSIVE 
I’m okay, you are not 
okay. 
Think that one’s own 
needs are more 
important than others. 
Think that others don’t 
have rights. 
Think that others don’t 
have anything to 
contribute. 
ASSERTIVE 
I’m okay, you are okay. 
Think that one has 
one’s rights, others 
also have theirs. 
Think that everyone 
has something to 
contribute.
Feelings 
PASSIVE 
•Feel helpless, 
frustrated and angry 
with oneself and 
resentful towards 
others. 
AGGRESSIVE 
May feel good because 
one has won, but feels 
remorse, guilt and self-hatred 
because of 
hurting others. 
ASSERTIVE 
Feel good about 
oneself and the way 
one treats others.
Aim 
PASSIVE 
To avoid conflict, 
pleases others at any 
expense. 
AGGRESSIVE 
To win at any expense 
to others. 
ASSERTIVE 
Maintain self-respect.
Assertiveness…. 
People lack assertiveness because of one or more of 
the following reasons: 
 Low self-esteem 
 Fear of rejection 
 Inadequacy 
 Guilt
Types of assertive responses. 
Assertive responses which needs to be developed by an 
alcoholic/addict. 
NON-VERBAL 
 Making adequate eye contact is most important. The 
alcoholic/addict should learn to look people in the eye. 
 Talking in a loud, clear voice, so as to be heard by others. 
 Maintaining an adequate, comfortable, erect body 
posture. 
 Using ‘facial talk’, which involves practicing facial 
expressions that normally go with different emotions. 
 Using appropriate natural gestures.
Types of assertive responses…… 
VERBAL 
 Use ‘feeling talk’, which involves practice in 
expressing any feeling literally. 
 Practice expressing one’s own opinion when others 
disagree. 
 Practice the use of “I” in situation like admitting a 
mistake or accepting responsibility. 
 Practice accepting compliments. 
 Practice giving compliments.
PASSIVE BEHAVIOR 
 Giving into other’s request and putting pressure on 
oneself. 
 Saying ‘YES’ when one wants to say ‘NO’. 
 Feeling that one is being ‘used’ and ‘ignored’. 
What happens if you are passive? 
 You will allow others to manipulate you and you feel 
pushed around because you have not learnt to stand 
up for yourself. 
 You get easily hurt by what others say and do and 
constantly inhibit yourself.
Passive behavior…… 
 You often feel miserable, and don’t know why? 
 You don’t use your full potential and therefore feel 
inferior. 
A major characteristic of a PASSIVE individual is 
that he cannot say “NO” 
Learn to say “NO”.
AGGRESSIVE BEHAVIOR 
 Focusing only on one’s own needs with no concern for 
others. 
 Forcing others to do what one wants and ignoring other’s 
needs. 
 Hurting others by words or by action. 
 Believing that only rude language and shouting works. 
 Saying ‘NO’ in a hostile and sarcastic manner. 
What happens if you are aggressive? 
 You hurt others by your words or actions. 

Aggressive behavior….. 
 You become insensitive to others feelings. 
 You may get things done at that point of time, but 
people will start avoiding you. 
 Relationships become strained. 
 When you have a problem, support will not be 
available to you. 
 You will feel lonely.
ASSERTIVE BEHAVIOR 
 Feeling comfortable in expressing one’s needs and 
feelings. 
 Being able to say ‘NO’ without affecting the 
relationship. 
Assertiveness helps to: 
 Reduce anxiety 
 Develop self-confidence 
 Reduce fear in interpersonal relationship 
 Gain self-respect 
 Avoid exploitation and manipulation 
 Deals with fear, anger and depression appropriately.

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Assertiveness

  • 2. Assertiveness  Assertiveness is one’s ability to act in harmony with one’s values and self-esteem, without hurting other’s.  Assertive behavior, in practice, is a socially appropriate, interpersonal behavior, involving a straight forward expression of thoughts and feelings, consistent with one’s value system and self-esteem; and at the same time, avoiding hurting others to the greatest extend possible.
  • 3. Assertiveness….  When a person conduct himself in an ‘assertive’ manner, the feelings and welfare of others as well as his own feelings are taken into account.  The verb ‘assert’ means, to state or affirm positively, assuredly, plainly and strongly.  Each one of us can think and act in three different ways:-  1) Assertively, 2) Aggressively and 3) Passively.
  • 4. Assertiveness….  1) ASSERTIVELY: to stand up for our rights in ways which do not violate the rights of others.  2) AGGRESIVELY: to stand up for our rights and to express our thoughts, feelings and beliefs in such a way that others rights are violated.  3) PASSIVELY: to fail to stand up for our rights, to express our thoughts, feelings and beliefs, or to express them so apologetically that they are ignored.
  • 5.  The characteristic traits which dominate each personality type are given below:
  • 6. BEHAVIOR PASSIVE •Doesn’t stand up for one’s rights. •Put oneself down and always apologetic about feelings, needs and opinions. AGGRESSIVE •Stands up for ones right but violate others rights. •Put down others, ignore or dismisses feelings, need and opinions of others. Express oneself in rude ways. ASSERTIVE •Stand up for one’s own rights in such a way as not to violate others right. •Express needs, opinions and feelings in direct, honest and appropriate way.
  • 7. Attitudes PASSIVE •You’re okay, I am not okay. •Think that others needs are more important than one’s own •Think that only others have rights. •Think that only others have something to contribute. AGGRESSIVE I’m okay, you are not okay. Think that one’s own needs are more important than others. Think that others don’t have rights. Think that others don’t have anything to contribute. ASSERTIVE I’m okay, you are okay. Think that one has one’s rights, others also have theirs. Think that everyone has something to contribute.
  • 8. Feelings PASSIVE •Feel helpless, frustrated and angry with oneself and resentful towards others. AGGRESSIVE May feel good because one has won, but feels remorse, guilt and self-hatred because of hurting others. ASSERTIVE Feel good about oneself and the way one treats others.
  • 9. Aim PASSIVE To avoid conflict, pleases others at any expense. AGGRESSIVE To win at any expense to others. ASSERTIVE Maintain self-respect.
  • 10. Assertiveness…. People lack assertiveness because of one or more of the following reasons:  Low self-esteem  Fear of rejection  Inadequacy  Guilt
  • 11. Types of assertive responses. Assertive responses which needs to be developed by an alcoholic/addict. NON-VERBAL  Making adequate eye contact is most important. The alcoholic/addict should learn to look people in the eye.  Talking in a loud, clear voice, so as to be heard by others.  Maintaining an adequate, comfortable, erect body posture.  Using ‘facial talk’, which involves practicing facial expressions that normally go with different emotions.  Using appropriate natural gestures.
  • 12. Types of assertive responses…… VERBAL  Use ‘feeling talk’, which involves practice in expressing any feeling literally.  Practice expressing one’s own opinion when others disagree.  Practice the use of “I” in situation like admitting a mistake or accepting responsibility.  Practice accepting compliments.  Practice giving compliments.
  • 13. PASSIVE BEHAVIOR  Giving into other’s request and putting pressure on oneself.  Saying ‘YES’ when one wants to say ‘NO’.  Feeling that one is being ‘used’ and ‘ignored’. What happens if you are passive?  You will allow others to manipulate you and you feel pushed around because you have not learnt to stand up for yourself.  You get easily hurt by what others say and do and constantly inhibit yourself.
  • 14. Passive behavior……  You often feel miserable, and don’t know why?  You don’t use your full potential and therefore feel inferior. A major characteristic of a PASSIVE individual is that he cannot say “NO” Learn to say “NO”.
  • 15. AGGRESSIVE BEHAVIOR  Focusing only on one’s own needs with no concern for others.  Forcing others to do what one wants and ignoring other’s needs.  Hurting others by words or by action.  Believing that only rude language and shouting works.  Saying ‘NO’ in a hostile and sarcastic manner. What happens if you are aggressive?  You hurt others by your words or actions. 
  • 16. Aggressive behavior…..  You become insensitive to others feelings.  You may get things done at that point of time, but people will start avoiding you.  Relationships become strained.  When you have a problem, support will not be available to you.  You will feel lonely.
  • 17. ASSERTIVE BEHAVIOR  Feeling comfortable in expressing one’s needs and feelings.  Being able to say ‘NO’ without affecting the relationship. Assertiveness helps to:  Reduce anxiety  Develop self-confidence  Reduce fear in interpersonal relationship  Gain self-respect  Avoid exploitation and manipulation  Deals with fear, anger and depression appropriately.