The document discusses codes of conduct for advertisements in several countries including India, Pakistan, the United States, and America. It outlines principles like truthfulness, avoiding deception, and not causing offense. Specific rules prohibit religious, political or misleading ads in India, Pakistan and the US. Pakistan's code also bans ads promoting violence, disrespecting Islamic values or causing social inequality. The US and India sometimes ban ads for misleading health claims, as was the case for a Kellogg's cereal ad in both countries.
This document discusses codes of conduct in advertising. It begins by introducing the topic and noting that while advertising attracts consumers, it can also be controversial in its economic, social, and ethical impacts. It then explores the economic, social and psychological functions of advertising. The document outlines that advertising should not mislead consumers, must deliver on promises, and should honor social norms and public decency. It discusses guidelines from the Advertising Standards Council of India (ASCI) to ensure trust, honesty and fairness in advertising. In conclusion, the document examines the role of regulations in establishing responsible practices for advertisers.
The document discusses advertising standards in India. It provides an overview of what constitutes an advertisement under Indian law and discusses several legal provisions that govern advertising content. It then describes the Advertising Standards Council of India (ASCI), a self-regulatory organization that establishes advertising codes and handles consumer complaints regarding advertising claims and practices. The document outlines ASCI's principles on truthfulness, fairness and protecting public decency. It also summarizes some examples of complaints ASCI has upheld or not upheld against advertisements.
The document summarizes the role and responsibilities of the Advertising Standards Council of India (ASCI). ASCI is a self-regulatory organization formed in 1985 to ensure advertising in India maintains high standards of transparency, truthfulness and abides by the Advertising Code. The ASCI team includes a Board of Governors and Consumer Complaints Council who work to maintain public confidence in advertising.
The Advertising Standards Council of India (ASCI) is a self-regulatory organization for the advertising industry in India. ASCI establishes and enforces a code of self-regulation for advertising content. The code aims to ensure truthfulness and honesty in advertising claims, prevent offensive or indecent content, and promote fairness in competition. ASCI encourages consumers to file complaints about ads that violate the code and has a Consumer Complaints Council that reviews complaints and issues rulings to bring ads into compliance.
Advertising has social, legal, ethical, and economic aspects. Socially, advertising must balance informing consumers and avoiding deception or manipulation. Legally, advertising must comply with government regulations. Ethically, advertising needs to be truthful and consider its effects on children and sensitive products. Economically, advertising makes consumers aware of options, encourages consumption, and fosters competition, but also increases product costs.
The History Of The Internet Presentationdgieseler1
The document provides a history of the internet, beginning with its precursors in the 19th century including the telegraph. It describes the development of ARPANET in the 1960s as the first operational network and precursor to the modern internet. The introduction of the World Wide Web in the 1990s, including the creation of browsers and hyperlinks, helped popularize the internet. The internet then exploded in usage between 1994 and 2000 with the founding of key sites like Amazon and growth of commercial internet access. The future of the internet may involve networks like Internet II to support educational and research needs.
The document discusses advertising standards in India. It provides definitions of advertisements and explains why advertising standards are necessary to prevent misleading or unethical practices. It outlines the key legal provisions governing advertisements in India and describes the role of the Advertising Standards Council of India in regulating advertising content to protect consumers and ensure fair competition. The document explains the ASCI's code of conduct and complaint review process for assessing advertisements. It provides examples of advertisements that were upheld as violating standards and others that were found to not be misleading or in violation.
This document discusses codes of conduct in advertising. It begins by introducing the topic and noting that while advertising attracts consumers, it can also be controversial in its economic, social, and ethical impacts. It then explores the economic, social and psychological functions of advertising. The document outlines that advertising should not mislead consumers, must deliver on promises, and should honor social norms and public decency. It discusses guidelines from the Advertising Standards Council of India (ASCI) to ensure trust, honesty and fairness in advertising. In conclusion, the document examines the role of regulations in establishing responsible practices for advertisers.
The document discusses advertising standards in India. It provides an overview of what constitutes an advertisement under Indian law and discusses several legal provisions that govern advertising content. It then describes the Advertising Standards Council of India (ASCI), a self-regulatory organization that establishes advertising codes and handles consumer complaints regarding advertising claims and practices. The document outlines ASCI's principles on truthfulness, fairness and protecting public decency. It also summarizes some examples of complaints ASCI has upheld or not upheld against advertisements.
The document summarizes the role and responsibilities of the Advertising Standards Council of India (ASCI). ASCI is a self-regulatory organization formed in 1985 to ensure advertising in India maintains high standards of transparency, truthfulness and abides by the Advertising Code. The ASCI team includes a Board of Governors and Consumer Complaints Council who work to maintain public confidence in advertising.
The Advertising Standards Council of India (ASCI) is a self-regulatory organization for the advertising industry in India. ASCI establishes and enforces a code of self-regulation for advertising content. The code aims to ensure truthfulness and honesty in advertising claims, prevent offensive or indecent content, and promote fairness in competition. ASCI encourages consumers to file complaints about ads that violate the code and has a Consumer Complaints Council that reviews complaints and issues rulings to bring ads into compliance.
Advertising has social, legal, ethical, and economic aspects. Socially, advertising must balance informing consumers and avoiding deception or manipulation. Legally, advertising must comply with government regulations. Ethically, advertising needs to be truthful and consider its effects on children and sensitive products. Economically, advertising makes consumers aware of options, encourages consumption, and fosters competition, but also increases product costs.
The History Of The Internet Presentationdgieseler1
The document provides a history of the internet, beginning with its precursors in the 19th century including the telegraph. It describes the development of ARPANET in the 1960s as the first operational network and precursor to the modern internet. The introduction of the World Wide Web in the 1990s, including the creation of browsers and hyperlinks, helped popularize the internet. The internet then exploded in usage between 1994 and 2000 with the founding of key sites like Amazon and growth of commercial internet access. The future of the internet may involve networks like Internet II to support educational and research needs.
The document discusses advertising standards in India. It provides definitions of advertisements and explains why advertising standards are necessary to prevent misleading or unethical practices. It outlines the key legal provisions governing advertisements in India and describes the role of the Advertising Standards Council of India in regulating advertising content to protect consumers and ensure fair competition. The document explains the ASCI's code of conduct and complaint review process for assessing advertisements. It provides examples of advertisements that were upheld as violating standards and others that were found to not be misleading or in violation.
This document summarizes a presentation on advertising of orthodox and alternative medicines in Nigeria. Several case studies of herbal medicine advertisements are examined and found to breach advertising codes. The advertisements made dubious health claims not proven by evidence, including cures for serious diseases. They also used celebrities, health professionals, and humor inappropriately to promote products. The presentation recommends stricter regulation and sanctions for advertising of alternative medicines that do not comply with codes.
This document discusses the ethical dilemmas of advertising in India. It begins by defining advertising and its purposes which include influencing customer behavior and increasing market share. It then discusses ethics in advertising, noting that ethics can vary by culture and time period. Some key unethical issues are misleading claims, stereotyping, using children, and deception. The document outlines laws and regulations governing Indian advertising including self-regulation bodies and codes of conduct. It analyzes several ethical concerns around puffery, exaggeration, untruthful claims, surrogate advertising, offensive content, materialism, and unnecessary purchases. Overall, the document examines the complex issues around balancing effective advertising and ethical standards in India.
The document summarizes the Advertising Standards Authority's (ASA) role in regulating advertisements in the UK. The ASA ensures ads stick to the rules by dealing with complaints and proactively reviewing ads across media. It regulates non-broadcast ads through self-regulation and TV/radio through co-regulation with Ofcom. The ASA monitors ads for consumer protection issues and works with industry to help create compliant ads. It can require non-compliant ads to be amended or withdrawn. Sanctions for uncooperative advertisers include withdrawing recognition, pre-vetting future ads, and adverse publicity. The ASA aims to apply rules consistently and fairly while supporting responsible advertising.
The document discusses various examples of unethical advertising practices such as misleading claims, puffery, exaggeration, unhealthy brand comparisons, stereotyping of women, and use of children in advertising. Specific cases discussed include Nestle India Ltd's misleading advertisement for Maggie soup, Axe deodorant ads suggesting its products help men attract women, and New Balance shoes labeling some products made outside the US as "Made in USA". The role of Advertising Standards Council of India (ASCI) in regulating advertising content and complaints is also outlined.
This document provides an overview of ethics in advertising, laws and regulations related to advertising, and includes the following key points:
- It defines ethics in advertising as a set of moral principles governing communication between sellers and buyers. Several ethical issues in advertising like misleading claims, exploiting certain groups, and stereotypes are discussed.
- Laws and regulations around advertising in India include the Advertising Standards Council of India (ASCI) which aims to ensure truthfulness and prevent offense. Statutory provisions like the Indian Penal Code and acts related to drugs, publications, and women's representation also regulate certain advertising content and claims.
- Specific ethical principles for advertising discussed are respecting truth, human dignity, and social responsibilities.
This document discusses ethics in marketing communications. It covers topics such as social responsibility, ethics in advertising, sales promotion, research, advertorials and infomercials. It also discusses regulations and guidelines for advertisers to ensure marketing activities are conducted ethically. Some ethical issues discussed include stereotyping, advertising to children, promoting unhealthy products, and making exaggerated or misleading claims. The goal is to balance effective marketing with social responsibility and avoid exploiting or manipulating consumers.
The document discusses Indian ethical practices and corporate governance. It covers ethics in marketing and advertising, human resources management, and corporate governance. For marketing ethics, it outlines guidelines for ethical marketing including being transparent, protecting consumer data, committing to sustainability, responding to consumer concerns, and maximizing benefits while minimizing risks. It also describes unethical practices to avoid such as exaggeration, false comparisons, unverified claims, stereotyping, and exploiting emotions. For human resources, it notes the importance of ethics in areas like compensation, development, and health/safety issues. The document provides an overview of key topics around Indian business ethics.
The document discusses advertising regulation in the UK. It describes the role and purpose of the Advertising Standards Authority (ASA) which works to ensure all UK advertising is legal, decent, honest and truthful. The ASA regulates many areas of advertising including health claims, marketing to children, financial products and gambling. Complaints to the ASA can result in ads being investigated and withdrawn if found to breach advertising codes. The codes are written by the advertising industry and aim to prevent misleading, harmful or offensive ads. Overall the document outlines how the ASA regulates UK advertising to protect consumers.
The ASA summarized the key points about two TV deodorant advertisement rulings:
1) A Nivea ad implied their antiperspirant contained similar skin care ingredients to their cream, which was challenged. Nivea responded that 10 ingredients were known to be caring and their ad did not imply the products were the same.
2) A Sure ad claimed their deodorant was superior to Nivea against yellow stains. Sure provided evidence from independent testing showing their product had better anti-yellow stain protection than Nivea.
The Advertising Standards Authority (ASA) is the independent regulator of advertising in the UK. Their mission is to ensure all UK advertisements are responsible by responding to complaints, monitoring ads, and conducting research. In 2016 they resolved over 29,000 complaints regarding around 16,000 ads, resulting in 4,584 being changed or removed. The ASA regulates advertisements across all media according to advertising codes and can impose sanctions on non-compliant advertisers. Broadcast advertisements must follow the UK Code of Broadcast Advertising to avoid misleading, harming, or seriously offending consumers. Advertisers are responsible for complying with both the letter and spirit of the codes.
The Advertising Standards Council of India (ASCI) is a self-regulatory organization for the advertising industry in India. ASCI establishes and enforces a code of self-regulation for advertising content. The code aims to ensure truthfulness and honesty in advertising claims, prevent ads that are offensive, indecent or harmful, and promote fairness in competitive advertising. ASCI encourages consumers to file complaints about ads and has an impartial committee that reviews complaints and makes decisions to ensure compliance with the code.
This slideshow explains how Advertisement Business is related to Ethics and what are the government regulations for ethical practices in Advertisement industry in India. Also, it highlights Nestle case to understand the topic better
The document discusses various ethical issues that can arise in advertising. It provides examples of unethical advertising practices such as misleading claims, stereotyping of women, and targeting of children. Specifically, it analyzes cases where Nestle and Axe made health claims not supported by evidence or intended to attract women. The document also examines comparative ads between brands like Horlicks vs Complan and detergent brands, noting they can mislead consumers or escalate competitive tensions.
This document discusses ethical issues that can arise in advertising. It provides examples of unethical advertising practices such as misleading claims, stereotyping, and using children to promote unhealthy products. Specifically, it analyzes cases where advertisements for Maggie soup, Axe deodorant, and Dettol kitchen cleaner were found to make misleading health claims or promote unrealistic expectations. The document also discusses common unethical practices like surrogate advertising, puffery, exaggeration, and unhealthy brand comparisons between competitors like Horlicks and Complan. Overall, the document examines how ethics is an important consideration in advertising and provides guidance on upholding principles of truth, social responsibility and avoiding harm.
This document discusses ethical dimensions and misleading advertisements. It notes that organizations should market products responsibly without negative societal impacts. All ads should have social responsibility for consumers. Lying about product features is illegal and unethical. Deceptive ads can create negative perceptions of advertising. Testimonials must be from real customers and famous endorsements must follow the same rules. Recommendations include making images real but appealing, not promising more than a product can deliver, including clear disclaimers, and telling the truth.
This document discusses the portrayal of women in advertising and issues related to ethics and laws. It notes that advertisements often focus more on attractive women than the product being advertised, in order to increase sales. Using women is seen as a way to get male attention and generate publicity. However, this approach does not always respect cultural norms and values. Laws regulate advertising content but may differ from ethical standards. Islamic perspectives emphasize modesty. The document calls for advertisements to better represent society and be more family-oriented.
This document discusses ethics and unethical practices in advertising. It outlines basic advertising principles such as decency, honesty and avoiding harm. Unethical issues covered include surrogate advertising, exaggeration, stereotyping of women as sex symbols, and using children in ads. The document also discusses the male and female gaze theory and how women are typically portrayed. Regulations of advertising in India are outlined, covering groups like ASCI and acts like the Consumer Protection Act. Examples of past advertising complaints and their resolutions are provided.
Upholding integrity and self-regulation are important for social media marketing. The British Code of Advertising outlines rules for advertising, including in social media. It requires marketing to be legal, decent, honest, truthful and not cause offence or mislead consumers. The rules cover paid advertising for age-restricted products and marketing to children, as well as environmental, health, and financial claims. Advertisers should familiarize themselves with the rules, reassure clients of ethical compliance, monitor social media for issues, follow supportive guidelines, and seek advice from regulatory bodies if unsure.
This document summarizes a presentation on advertising of orthodox and alternative medicines in Nigeria. Several case studies of herbal medicine advertisements are examined and found to breach advertising codes. The advertisements made dubious health claims not proven by evidence, including cures for serious diseases. They also used celebrities, health professionals, and humor inappropriately to promote products. The presentation recommends stricter regulation and sanctions for advertising of alternative medicines that do not comply with codes.
This document discusses the ethical dilemmas of advertising in India. It begins by defining advertising and its purposes which include influencing customer behavior and increasing market share. It then discusses ethics in advertising, noting that ethics can vary by culture and time period. Some key unethical issues are misleading claims, stereotyping, using children, and deception. The document outlines laws and regulations governing Indian advertising including self-regulation bodies and codes of conduct. It analyzes several ethical concerns around puffery, exaggeration, untruthful claims, surrogate advertising, offensive content, materialism, and unnecessary purchases. Overall, the document examines the complex issues around balancing effective advertising and ethical standards in India.
The document summarizes the Advertising Standards Authority's (ASA) role in regulating advertisements in the UK. The ASA ensures ads stick to the rules by dealing with complaints and proactively reviewing ads across media. It regulates non-broadcast ads through self-regulation and TV/radio through co-regulation with Ofcom. The ASA monitors ads for consumer protection issues and works with industry to help create compliant ads. It can require non-compliant ads to be amended or withdrawn. Sanctions for uncooperative advertisers include withdrawing recognition, pre-vetting future ads, and adverse publicity. The ASA aims to apply rules consistently and fairly while supporting responsible advertising.
The document discusses various examples of unethical advertising practices such as misleading claims, puffery, exaggeration, unhealthy brand comparisons, stereotyping of women, and use of children in advertising. Specific cases discussed include Nestle India Ltd's misleading advertisement for Maggie soup, Axe deodorant ads suggesting its products help men attract women, and New Balance shoes labeling some products made outside the US as "Made in USA". The role of Advertising Standards Council of India (ASCI) in regulating advertising content and complaints is also outlined.
This document provides an overview of ethics in advertising, laws and regulations related to advertising, and includes the following key points:
- It defines ethics in advertising as a set of moral principles governing communication between sellers and buyers. Several ethical issues in advertising like misleading claims, exploiting certain groups, and stereotypes are discussed.
- Laws and regulations around advertising in India include the Advertising Standards Council of India (ASCI) which aims to ensure truthfulness and prevent offense. Statutory provisions like the Indian Penal Code and acts related to drugs, publications, and women's representation also regulate certain advertising content and claims.
- Specific ethical principles for advertising discussed are respecting truth, human dignity, and social responsibilities.
This document discusses ethics in marketing communications. It covers topics such as social responsibility, ethics in advertising, sales promotion, research, advertorials and infomercials. It also discusses regulations and guidelines for advertisers to ensure marketing activities are conducted ethically. Some ethical issues discussed include stereotyping, advertising to children, promoting unhealthy products, and making exaggerated or misleading claims. The goal is to balance effective marketing with social responsibility and avoid exploiting or manipulating consumers.
The document discusses Indian ethical practices and corporate governance. It covers ethics in marketing and advertising, human resources management, and corporate governance. For marketing ethics, it outlines guidelines for ethical marketing including being transparent, protecting consumer data, committing to sustainability, responding to consumer concerns, and maximizing benefits while minimizing risks. It also describes unethical practices to avoid such as exaggeration, false comparisons, unverified claims, stereotyping, and exploiting emotions. For human resources, it notes the importance of ethics in areas like compensation, development, and health/safety issues. The document provides an overview of key topics around Indian business ethics.
The document discusses advertising regulation in the UK. It describes the role and purpose of the Advertising Standards Authority (ASA) which works to ensure all UK advertising is legal, decent, honest and truthful. The ASA regulates many areas of advertising including health claims, marketing to children, financial products and gambling. Complaints to the ASA can result in ads being investigated and withdrawn if found to breach advertising codes. The codes are written by the advertising industry and aim to prevent misleading, harmful or offensive ads. Overall the document outlines how the ASA regulates UK advertising to protect consumers.
The ASA summarized the key points about two TV deodorant advertisement rulings:
1) A Nivea ad implied their antiperspirant contained similar skin care ingredients to their cream, which was challenged. Nivea responded that 10 ingredients were known to be caring and their ad did not imply the products were the same.
2) A Sure ad claimed their deodorant was superior to Nivea against yellow stains. Sure provided evidence from independent testing showing their product had better anti-yellow stain protection than Nivea.
The Advertising Standards Authority (ASA) is the independent regulator of advertising in the UK. Their mission is to ensure all UK advertisements are responsible by responding to complaints, monitoring ads, and conducting research. In 2016 they resolved over 29,000 complaints regarding around 16,000 ads, resulting in 4,584 being changed or removed. The ASA regulates advertisements across all media according to advertising codes and can impose sanctions on non-compliant advertisers. Broadcast advertisements must follow the UK Code of Broadcast Advertising to avoid misleading, harming, or seriously offending consumers. Advertisers are responsible for complying with both the letter and spirit of the codes.
The Advertising Standards Council of India (ASCI) is a self-regulatory organization for the advertising industry in India. ASCI establishes and enforces a code of self-regulation for advertising content. The code aims to ensure truthfulness and honesty in advertising claims, prevent ads that are offensive, indecent or harmful, and promote fairness in competitive advertising. ASCI encourages consumers to file complaints about ads and has an impartial committee that reviews complaints and makes decisions to ensure compliance with the code.
This slideshow explains how Advertisement Business is related to Ethics and what are the government regulations for ethical practices in Advertisement industry in India. Also, it highlights Nestle case to understand the topic better
The document discusses various ethical issues that can arise in advertising. It provides examples of unethical advertising practices such as misleading claims, stereotyping of women, and targeting of children. Specifically, it analyzes cases where Nestle and Axe made health claims not supported by evidence or intended to attract women. The document also examines comparative ads between brands like Horlicks vs Complan and detergent brands, noting they can mislead consumers or escalate competitive tensions.
This document discusses ethical issues that can arise in advertising. It provides examples of unethical advertising practices such as misleading claims, stereotyping, and using children to promote unhealthy products. Specifically, it analyzes cases where advertisements for Maggie soup, Axe deodorant, and Dettol kitchen cleaner were found to make misleading health claims or promote unrealistic expectations. The document also discusses common unethical practices like surrogate advertising, puffery, exaggeration, and unhealthy brand comparisons between competitors like Horlicks and Complan. Overall, the document examines how ethics is an important consideration in advertising and provides guidance on upholding principles of truth, social responsibility and avoiding harm.
This document discusses ethical dimensions and misleading advertisements. It notes that organizations should market products responsibly without negative societal impacts. All ads should have social responsibility for consumers. Lying about product features is illegal and unethical. Deceptive ads can create negative perceptions of advertising. Testimonials must be from real customers and famous endorsements must follow the same rules. Recommendations include making images real but appealing, not promising more than a product can deliver, including clear disclaimers, and telling the truth.
This document discusses the portrayal of women in advertising and issues related to ethics and laws. It notes that advertisements often focus more on attractive women than the product being advertised, in order to increase sales. Using women is seen as a way to get male attention and generate publicity. However, this approach does not always respect cultural norms and values. Laws regulate advertising content but may differ from ethical standards. Islamic perspectives emphasize modesty. The document calls for advertisements to better represent society and be more family-oriented.
This document discusses ethics and unethical practices in advertising. It outlines basic advertising principles such as decency, honesty and avoiding harm. Unethical issues covered include surrogate advertising, exaggeration, stereotyping of women as sex symbols, and using children in ads. The document also discusses the male and female gaze theory and how women are typically portrayed. Regulations of advertising in India are outlined, covering groups like ASCI and acts like the Consumer Protection Act. Examples of past advertising complaints and their resolutions are provided.
Upholding integrity and self-regulation are important for social media marketing. The British Code of Advertising outlines rules for advertising, including in social media. It requires marketing to be legal, decent, honest, truthful and not cause offence or mislead consumers. The rules cover paid advertising for age-restricted products and marketing to children, as well as environmental, health, and financial claims. Advertisers should familiarize themselves with the rules, reassure clients of ethical compliance, monitor social media for issues, follow supportive guidelines, and seek advice from regulatory bodies if unsure.
3. INDIA
(ASCI)
The Advertising Standards Council of India (ASCI),
established in 1985, is committed to the cause of Self-
Regulation in Advertising, ensuring the protection of the
interests of consumers.
4. ASCI PRINCIPLES
• To ensure the truthfulness and honesty of
representations and claims made by advertisements
and to safeguard against misleading advertisement.
• To ensure that advertisements are not offensive to
generally accepted standards of public decency.
5. Ethics and Standards to be followed in Advertisements:
Permission will not be granted where objects are completely or largely religious
or political in nature. Advertisements cannot be directed towards any religious or
political end, or to gain mileage of any form.
Any goods or services that are advertised should not have any defect or
deficiencies of any form declared in the Consumer Protection Act 1986.
Products should not be portrayed in a way that misleads the public to infer that
the item has some special, miraculous or a super natural quality, which is anyways
difficult to prove.
6. Picture and the audible matter of the advertisement video should not be
excessively 'loud'.
Advertisement should not endanger the safety of children or produce any
sort of perversion or interest that prompts them to adopt or imitate unhealthy
practices.
Any type of offensive, indecent, suggestive, vulgar, repulsive themes and/or
treatment must be avoided under all circumstances.
Good creative advertisement will always attract people’s attention, but they
should have meaningful visual content. one shouldn’t have an attitude to play
with people’s sentiments and emotions.
Continued…
7. The Drug & Magic Remedies
(Objectionable Advertisement)
Act 1954
Subject to the provisions of this Act, no person shall take part in the
publication of any advertisement relating to a drug if the advertisement
contains any matter which:
• Directly or indirectly gives a false impression regarding the true
character of the drug
• Makes a false claim for the drug
• Is otherwise false or misleading in any particulars
9. USA Code of Conduct(AAF)
1)Truthful
The AAF code of ethics emphasizes truth in advertising. Data should exist to
support the claims made in advertisements. Facts that the consumer needs to
make an informed decision should be included. A testimonial in an
advertisement should come from an individual who is qualified to act as an
expert and the statement should reflect an honest opinion.
2) Clear
To conform to the AAF code of ethics, advertising should present the message
clearly. Expressively prohibited is the bait and switch tactic, where a product
advertised is not in stock in order to sell something more expensive.
Advertisements should not contain ambiguous or misleading statements and
should clearly state price and available warranties.
10. 3)Tasteful
Advertising should not contain material that is in poor taste or holds the potential to
offend the general public.
4)Social Responsibility
Advertising encompasses a social responsibility to the general public, yet the
specifics of that responsibility are not always clear-cut.
11. Code of Conduct(AAAA)
The American Association of Advertising Agencies (AAAA)
developed the Standards of Practice .The Standards of
Practice consist of five points to which all members of the
AAAA must follow within their advertisements:
1)False or Misleading Advertisement
2)Inaccurate Testimonials
3)Misleading Price Claims
4) Isufficient Claims
5)Offensive Material
13. Pakistan Advertisements code of conduct:-
1) Advertisements aired or distributed by a broadcast or cable TV
station shall be designed in such a manner that it conforms to
the laws of the country and is not offensive to morality,
decency and religious sects of the people of Pakistan.
14. 2.No advertisement shall be permitted which-
• (a) promotes or supports sedition, anarchy or violence in country;
• (b) is against any provisions of the Constitution of Pakistan or any other law for the time
• being in force;
• (c) tends to incite people to crime, cause disorder or violence or breach of law or glorifies
• violence or obscenity in any way;
• (d) glorifies adultery, lustful passions or alcoholic drinks or the non-Islamic values;
• (e) distorts historical facts, traditions of Pakistan or the person or personality of a national
• leader or a state dignitary;
• (f) fans racial, sectarian, parochial, regional or class hatred;
• (g) promotes social inequality, militates against concepts of human dignity and dignity of
• labour.
• (h) is directed against sanctity or home, family and marriage;
• (i) is wholly or mainly of a religious or political nature;
• (j) contains references that are likely to lead the public to infer that the product advertised
• or any of its ingredients has some special property or quality which is incapable of
• being established;
• (k) contains indecent, vulgar, or offensive themes or treatment; or
• (l) contains material which is repugnant to ideology of Pakistan or Islamic values.
15. 3) The goods or services advertised shall not suffer from any
defects which are harmful to human health. Misleading claims
about the goods shall not be made.
4) No advertisement which is likely to be seen by children in large
numbers should urge children directly to purchase goods of a
particular brand or ask their parents to do so.
5) All advertisements must be clearly distinguishable as such and
be separate from the programmes and should not in any manner
take the form of news or documentary.
16.
17. A Kellogg's 'Special K' advertisement has been banned in
the US for misleading customers about the calorific value of a
bowl of cereal.
Reason:
The cereal, which is said to aid women in losing weight by a calories
controlled diet, had apparently not included the milk calories and was
hence giving women the wrong idea about the number of calories they
were consuming.
Why not ban in India?
18. 'Special K
• Kellogg's Special K is sold in India too, with its TV ad
showing a lissome Lara Dutta slimming down with the
cereal and keeping her husband intrigued about the 'new'
her.
• Alan Collaco, secretary general of the ASCI, says, "For an ad
to be banned, there has to either be a complaint from a
consumer or from a competitor. Many times, the exact ad
which is banned outside is not shown in India.
19. Reebok
• The Reebok ad banned in the US was banned in India as well.
Collaco says, "There was a TV commercial in January 2011
and the CCC (Consumer Complaint Council of ASCI)
concluded that the claims that "wearing Reetone (Reebok)
shoes helps you get a better butt and better legs with every
step and are proven to tone your hamstrings 28% more"
were not substantiated. The ads were misleading and the
complaint was upheld.“
20. Advertisements banned in Pakistan:
• Pakistan parliament calls for ban ads with Indian models.
• It has been necessitated a forbid on commercials characterizing
Indian replicas by a Pakistani parliamentary panel and has
recommended that it must be obligatory for feminine newscasters
or commentators whose are represented the news channels to
cover up their heads with a Dupatta.
• The censor board of Pakistan banned films such as: Agent Vinod
EkThaTiger and ‘Khiladi 786’