AS Media Evaluation - How did you attract/address your audience?

1. How Did you Attract/Address
Your Audience?

2. There are many elements throughout my
magazine that attract my audience. My
target audience is females aged 14-18
and they are of a white-British ethnicity.
My magazine attracts females with the
colours used. The main colours
throughout my magazine are pastel blue
and pastel purple. Pastel colours are often
associated as being quite feminine which
suggests who my magazine is aimed at.
The colours that I have used are also quite
subtle which attracts the older teen age
group. Similar magazine like ‘We Love
Pop’ use very bright pinks which are often
associated with girls aged up to the age of
13. There are no colours throughout my
magazine that are masculine which
suggests that males could be excluded
and will not be attracted to my magazine.

3. The title of my magazine (‘Break Free’) is also a way of addressing my
audience. This is quite ironic as breaking free is usually to do with moving on
and growing up. However, as my target audience are a little older than the
usual target audience for pop music, it is like they are not breaking free from
the music that they used to little to when they were younger. I have also
explained more on why I named by magazine this in a blog post called
‘Potential Magazine Names’.

4. All of the content throughout my
magazine is also suitable for
my target audience. There are
articles based on ‘celebrity
fashion’ which females are
more likely to be interested in
than males. There are also no
articles that feature male artists
or celebrities which means that
the magazine is more suitable
for a female audience as they
will look up to the artists as role
models and idols. Also, as
objectification and the male
gaze theory aren’t really that
present in my magazine
throughout my magazine,
males may not be interested.

6. The images throughout my magazine are all of white females. This excludes males. All
of my images show positive representations of females which means that my magazine
provides great role models for its readers. This addresses my audience as they are of a
white ethnicity and so are all of the models used in my magazine. This unintentionally
excludes anyone of other ethnicities. My target audience are girls who lack self
confidence which means that they need positive role models to look up to. This means
that my magazine will be attractive to them. A strong and empowered female is also
portrayed on my double page spread which also feeds the need of the readers needing
someone positive to look up to. I mediated some of my images so that they would be
more appealing to my target audience. I got rid of any blemishes and smoothed out the
skin on some of my pictures so the models would look as ‘perfect’ as possible. This
would make them seem more of an idol to my readers if they look ‘beautiful’.
Example:

7. My contents page also addresses my target audience due
to the letter from the editor. Words like ‘gossip’ are used
which are often used in stereotypical female
conversations. The letter is also signed with ‘Mavis x’, the
‘x’ is also often used when girls are talking to each other
via text or social media.

8. Use of Social Media
My target audience are also keen
users of social media. Throughout
my magazine, social networking
and website information are
mentioned. This addresses my
target audience as they use
Twitter and the internet often. Also,
readers of the magazine will also
be able to connect with each other
online via Twitter - this could lead
to an online ‘Break Free’
community forming.

9. The sell lines of my front page are also a way that I attracted and addressed my
audience. I used ways of impressing the reader so that they will feel intrigued to buy
the magazine and read the articles - an example is ‘ Taylor Swan breaks Chart
Record’ - readers will want to know how Swan broke the record and what record she
broke. ‘Best Pics of the Week’ will also attract my audience as they will want to know
what the pictures are and who they are of. I have also used exclusivity to try and
attract readers. On the front page, the main headline is ‘Exclusive Interview with Rising
Star…Elsa Skyrus’ - this will make my audience purchase the magazine as they know
they will not be able to find out the information from anywhere else.

10. Celebrity
Endorsement
If my magazine was real, all of the artists
used would actually be famous and well-
known, however I have still used my own
images of artists that I have taken at their
concerts. I have used 3 images of Selena
Gomez who is one of my ideal
consumers favourite artists. This means
that they will be attracted to the
magazine as she is featured. Another
celebrity that is included in my magazine
is Miley Cyrus.

11. On my double page spread, I used a quote to encourage the reader to read the article.
‘I Wouldn’t Be Here Without All the Support I get’ is quite a positive quote and
suggests that the story will be quite uplifting as you get to read about someone who
has achieved their dream. The quote also makes it seem that the reader will gain
useful information from the article in comparison to other articles which may just say
something less serious.