The target readership of this publication is primarily female teenagers aged 13-19, with most readers employed part-time. Rock music, especially indie rock, is favored by the majority. Half attend live music events and four-fifths like posters. Popular television shows center around friends, teen drama, and zombies. Favorite shopping spots and fast food restaurants include Topshop, HMV, H&M, Subway, Nandos, and McDonalds.