The document provides guidance on the evaluation criteria for a digital technology assessment, noting that all students should demonstrate basic skills and understanding, while most will show proficiency and some will exhibit excellence. Examiner feedback from previous years emphasizes using a variety of digital formats, avoiding superficial uses of technologies like Prezi, and providing sufficient depth and detail in responses. Students are instructed to review sample blogs and use creative platforms like Powtoon to present their work for one question.

1. All students will show
 Basic skill in the use of digital
technology or ICT in the evaluation.
 Basic understanding of issues around
technology in relation to production.
Most students will show
 Proficient skill in the use of digital
technology or ICT in the evaluation.
 Proficient understanding of issues
around technology in relation to
production.
Some students will show
 Excellent skill in the use of
appropriate digital technology or ICT in
the evaluation.
 Excellent understanding of issues
around technology in relation to
production.
AS
Evaluation
Learning Objective:
to understand the
evaluation criteria.

2. On a post it- What do
you have to do for
the evaluation

3. 

Look at the evaluation
questions and mark
scheme.
What is expected of
you?

4. Read the following
slides and make
notes on the
examiner feedback.
What do you need
to bare in mind for
this task?
The examiner's report
has been
differentiated to
where your areas of
weakness are.

5. Examiners Report 2012

Kieren- At the top end, there were some really creative
pieces and here candidates had generally used a
different technology to answer each question, exploring
a range of formats and experimenting creatively.

Lucy- Centres that did particularly well made sure that
the evaluation was not an afterthought and that
candidates spent a reasonable amount of time
producing it, rather than just a couple of lessons at the
end of the year.

Jenny- It also appeared that centres had advised
candidates to use a variety of technology; often the
evaluations were submitted on blogs with PowerPoint,
Prezi, video, audio and embedded documents to
support.

6.  Hayley-
However too many candidates,
some of whom were marked as level four,
simply published essays online. Many
candidates produced PowerPoint
presentations with slides on each
question, which were sometimes then
recorded. This rarely allowed scope for
the depth to consider the issue in the
question sufficiently.

7.  Katie-
The question on codes and
conventions was answered well by the
majority of candidates but the questions
on representation and distribution weren’t
entirely understood. These questions often
elicited a vague answer and some
candidates still talked about the
distribution of print products in terms of
the retail outlets that would sell them. A
number of candidates lumped together
the two ‘audience’ questions and failed
to get at the distinctions between them.
There also seemed to be a tendency for
some candidates to put in their audience
feedback with little or no comment to
answer the audience questions.

8. Prezi

Beth- Some centres were awarding candidates marks for doing
things like embedding a music video on their Prezi or integrating
a screen shot in their blog – these are minimum expectations
and not the meticulous workings of level 4 candidates. Prezi was
over-used. In most cases the candidate had simply presented
text and images - sometimes little of both. These were given
high marks for use of digital technology just because the
software zoomed in and out and whizzed around a bit even
though the answers didn’t always show the depth required. In
essence, Prezi is just cloud based PowerPoint with multiple
angles.

Ellis- Having said this it does have the potential to be used
creatively, but like everything else candidates need to be
encouraged to go beyond the surface and ensure that
responses are relevant. Better responses used a variety of
different media forms to present the work, but this was also
sometimes done in a way that could be considered ‘gimmicky’
and was arguably not the most suitable method for the task. It
would have been much simpler and more successful for

9.  Chloe-
Too many were very brief written
accounts, lacking any specific detail or
references (e.g. for the first question
about conventions quite a number of
candidates spoke vaguely, for example,
‘use of sound being important in thriller
films’ without explaining any further). The
same could be said of the ‘institutions’
question where quite often no institution
was even named!

10. Feedback

11. On a post
1) What have you learned about the evaluation task?
2) What help do you need from me?

12. Look at the blogs again but just for question 6.
What sorts of things have they included?
How could you present this information?
For those that need extra support, there is a guide on the
moodle to support you.

13. Begin to produce this question.
For excellence in ICT- why not produce this using Powtoon?

14. On a post
1) What have you learned about the evaluation task?
2) What help do you need from me?

15. Homework for next Monday1) Question 6 complete in a creative way.
2) Your research and planning needs presenting in a creative
way. At the minute your tasks are there but in essay form. You
have one week to present it differently and tell me which
sections need relooking at. You won't get an A without this!