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Aruba Experience the Edge
- 2. SMART DIGITAL SCHOOL SMART DIGITAL STORE SMART DIGITAL HOSPITAL SMART DIGITAL WORKPLACE SMART DIGITAL HOTEL THE DIGITAL ERA Where people work, learn and go… And digital is the edge.
- 3. ARUBA EXPERIENCE EDGE ARCHITECTURE DESIGNED TO ADAPT Employees Guests IoT …ROLES ACCESS DIST CORE Dynamic Policy Continuous Monitoring Management and Assurance LAYER 4-7 ROLE-BASEDPROTECTEDTRAFFICTOLAYER7 SECURE. SIMPLE. SMART.
- 4. BEST-IN-CLASS ECOSYSTEM SECURE INFRASTRUCTURE SOFTWARE PLATFORM VIA CLIENT TECHNOLOGY PARTNERS GTM PARTNERS ALLIANCES AIRHEADS AND DEVELOPERS POWERING THE EXPERIENCE EDGE WI-FI | BEACONS | TAGS WIRED ACCESS WIRED CORE/AGG REMOTE ACCESS WAN EDGE COMPUTE PLATFORM ARUBA’S INDUSTRY LEADING SECURE | SMART | SIMPLE ARUBAOS
- 5. Provision | Set Policy| Tune | Authenticate| Sense | Learn | Locate OPEN MULTI-VENDOR EDGE OPERATIONS SOFTWARE AUTOMATION WITH CONTROL Open, API-First | Standards-Based | AI-Powered AIRWAVE AIRWAVE NETWORK OPERATIONS SECURITY OPERATIONS ANALYTICS NETINSIGHT UXI MERIDIANCENTRAL CLEARPASS INTROSPECT
- 6. ARUBA 360 SECURE FABRIC DYNAMIC SEGMENTATION | AI-POWERED | IOT READY ClearPass CISO ADAPTIVE TRUST Aruba Secure Infrastructure Secure Boot | Encryption | DPI | VPN | IPS | Firewall 100+ Others IntroSpect Other Infrastructure ClearPass Aruba 360 Secure Fabric Edge-to-Cloud Security
- 7. ARUBA EXPERIENCE EDGE VALUE PROVEN OVER 16 YEARS ONE ARCHITECTURE. BUILT TO ADAPT. Extended to WAN/Cloud Built for Mobility and BYOD Extended to Wired Access and Core Extended to Multi-Vendor Networks Extended to IoT
- 9. 50% Top 20 Universities in the World 300 FORTUNE 500 15 Million Access Points Sold 500,000 Customers 850 Million Switch Ports Sold
- 10. MARKET LEADERS 13 YEARS RUNNING Gartner Magic Quadrant Wired and Wireless LAN Access Gartner Critical Capabilities Wired and Wireless LAN Access #1In 5/6 CATEGORIES
- 11. Safely Adopt Mobility, Cloud, & IoT While Protecting the Enterprise Gain Control, Fix Issues Faster Without the Headaches Grow and Change with the Business Without Adding or Replacing SECURE. SIMPLE. SMART. PROTECTING YOUR INVESTMENT AND FUTURE
- 12. THE FUTURE IS THE EDGE INVESTING $4B IN NEXT 4 YEARS CLOUD-CONNECTED Simplified Ownership SD-WAN/SD-Branch Cloud-Managed Networking IOT ENABLED Dynamic Segmentation Security and Analytics Edge Data Centers EXPERIENCE LED AI-Powered Edge-to-Cloud Performance
- 14. AMAZING EXPERIENCES WITH AMAZING SIMPLICITY
Editor's Notes
- Category leaders are taking advantage of the experience and digital era…delivering smart experiences by blending mobile, cloud, and IoT Imagine employees at work who can collaborate instantly in smart meeting rooms Picture shoppers in stores using mobile personalized assistance in the palm of their hand Guests in hotels who can mobile check-in and check-out, and get a personalized in-room experience as if they were at home Students who get state-of-the-art mobile and digital learning, and stay connected whether in or out of the classroom Patients in hospitals who get the best care with connected in room services that give doctors and nurses information at their fingertips.
- We’ve taken a unique architectural approach to designing networks since day one. We call this Aruba’s Edge Architecture. Our design principles start with designing purpose-built infrastructure to deliver secure non-stop networking at scale, this includes our APs, switches, controllers, and gateways. Our software is built with a modern microservices to give us the speed and flexibility to innovate based on customers’ changing needs. We’ve architected the network for software-defined controls so that innovation cycles aren’t dependent on hardware. Our architecture delivers on dynamic policy, continuous monitoring, and management & assurance—using built-in AI. Security is at the heart of our designs and it’s built to adapt to fast-changing, unpredictable environments where rules can’t always be pre-defined and threats can’t always be foreseen. This architecture is what gives IT automated policy with dynamic segmentation…the simplicity they need to centrally define policies based on roles and different classes of users, dynamically enforce policies all the way through to layer 7, and have a network that adapt to adds, moves, and changes without requiring IT to reconfigure policy. And because we’ve our architecture with a standards-based, API-first approach, IT can continue to use their existing know-how and avoid steep learning curves, but have programmability where they want it. We also designed in the ability to sense all the connections, users, & transactions, bringing it all together in a vast data network, enabling advanced AI—a network that is constantly learning and applying those learnings with automation and giving off context and insights for informed decision-making
- But the magic really happens in our software platform. Built for the requirements of the experience edge, encompassing network operations, security operations, and analytics for IT and the LOB. Built to help you protect your existing investments, where you can benefit from software innovations without having to upgrade or rip & replace all your hardware or redo your network. Design, manage, and assure your networks Where you can manage the network across your multi-vendor environment with one tool Where you can use ubiquitous, standards-based protocols (OSPF, Spanning Tree, etc.) without having to abandon your existing design/configs Where assurance is built into your management software for auto-provisioning, auto-tuning your RF, auto-matching your clients, and auto-configuring the network for optimal performance—automating your operations where it matters most.
- Our approach to security is no different. The network must be the first line of defense, but it needs to give IT and security operators the ability to define, manage, and enforce policy without the headaches. It also needs to be purpose-built for the world of mobile, cloud, and IoT. And we’ve built our 360 Secure Fabric to give you centralized role-based access controls, dynamic policy enforcement from the client device or thing all the way to the application, regardless of where the application resides, dynamically segmenting your traffic without compromising your quality of service. This approach is unique to Aruba..we call it unified dynamic segmentation…and it works across wired, wireless, and cloud connectivity. We’ve also employed the industry’s most advanced AI for UEBA, tuned by experts who really understand the intricacies of mobility & IoT, because we believe that networks have to learn about what’s actually happening in the network in order to recognize when anomalies occur, in order to adapt and define the right policies, enforcement, and remediation. But we also believe you should be able to benefit from our approach even if you don’t have our access infrastructure. Therefore, we’ve built the 360 Secure Fabric to be open and multi-vendor. We design for adaptive trust for any network.
- We pride ourselves on organic development led by icons of the industry. And over the years, we’ve complemented our innovation with a number strategic acquisitions including joining forces with our parent company, HPE. These moves gave us the ability to extend our edge architecture to deliver a breadth of solutions from the edge to the cloud, for wireless and wired. Now we are designing for the complexities of IoT. But regardless of where our innovation comes from, we remain true to our archictectural tenets, building for amazing experiences without compromising simplicity for end users and for IT. Building on one architecture that is built to last.
- And thanks to our our open, standards-based approach to the edge, we’ve delivered on proven integrations and validated designs with hundreds of ecosystem partners, ranging from networking to security to application providers, and we’re enabling over 80 thousand airheads around the world. And of course, working closely across HPE to deliver on HPE’s edge-to-cloud strategy.
- Aruba has become a go-to brand for networking and network engineers across the globe. The proof is in the numbers and brands that choose us. We serve every vertical with our global GTM reach, serving many enterprises and small & mid-size businesses alike.
- We continue to be recognized by Gartner a market leader in the MQ for 13 years running. We are unsurpassed in our vision and our execution is on par with the biggest player in the industry. We are unmatched in our ranking of the Gartner Critical Capabilities study, topping all other vendors in 5/6 categories.
- Ultimately, it’s about how IT can help the organization do what’s needed today, but also be ready for the future. We designed solutions that are purpose-built to help you protect your organization while you safely adopt mobility, cloud, and IoT. Our architectural approach is open and multi-vendor, allowing you to grow and change with your organization’s needs without having to rip and replace or add unnecessary infrastructure what you’ve put in place. And we’ve built in the automation and smarts so that you can gain better control of your operations, and fix issues faster while avoiding the headaches.
- The edge is the future! From our proven heritage in mobile first networking, we are leading the innovation at this re-defined edge. The edge is now a cloud-connected distributed edge. Over the last few years, we’ve been innovating for this cloud-connected edge with our recent innovations in cloud-managed networking, SD-Branch, and big investments in AI for automation and security---while we continue to lead the way in mobile first networking. The next part of our journey will be designing for the IoT edge, where we will enable data centers at the edge to address the explosion of IoT and data at the edge. And we will double down on IoT security and analytics as we build the infrastructure to leverage that data at the edge. We are working towards an Intelligent Edge, where the experience economy will become mainstream movement across industries and where fully converged systems will be able to deliver on the complete needs for networking, compute, storage, and cloud-connectivity. We are investing $4B over the next 4 years to deliver on this vision.
- Our core belief at Aruba is “Customer First, Customer Last”. That means we, together with our partners, innovate for our customers. Everything we do starts with you and ends with you.