Digital Retail Africa 2023 hosted by IT News Africa -Mandy Duncan speaks on Reimagining Retail- Supporting today. Innovating for tomorrow. at the Digital Retail Africa 2023 conference. #retailtech #ecommerce #customerexperience #onlineshopping #innovation
3. 3
Experience’s
Enriched experiences
New revenue streams
Workplace social
distancing
Efficiencies
Predictive operations
Increased profitability
Faster innovation
INCREASE
REVENUE
DECREASE
COSTS
DATA WILL DRIVE
BUSINESS
OUTCOMES
AT THE EDGE
NOW IN THE DATA ERA
5. 5
ARUBA VISION
Go Beyond Connect and Protect
The Key is Analyzing and Acting on Data
CONNECT PROTECT ANALYZE ACT
Campus
Branch Data Center
6. 6
BETTER TOGETHER WITH AN ECOSYSTEM
Digital experiences important to you
Location Based Marketing
and Analytics
Electronic Shelf Labels
(ESLs)
Real-time Inventory
Management
Staff Communications and
Real Time Data Access
Thermal
monitoring
Predictive Machine Maintenance
7. 7
ARUBA: POWERING IN-STORE EXPERIENCES
In-Store
Arrival Exit
Store Wi-Fi with simple and secure app
portal
Seamless transfer of connection from
store Wi-Fi to cell
SHOPPING
Wayfinding and location
awareness via mobile app
Thermal monitoring and contact
tracing
Store understands where
shoppers are. Associate can be
deployed to assist guest.
Push offers to mobile app
Drive loyalty programs
Simplify shopping and find items
quickly by interacting with store
IoT
Frictionless checkout with self-
scanning or in-aisle checkout
Credit card data secured with strict
policies and traffic segmentation
CHECK OUT
Secure Locker
Curbside Pickup
OUTDOOR
SERVICES
Seamless transfer
from cell to Wi-Fi
Guest identified:
ProShopper /
unknown
Provide guest Wi-Fi
with simple and
secure app portal
SEAMLESS
ONBARDING
Aruba AP as an IoT
Platform
OUTDOOR
SERVICES
Carrier small cell,
Celona/CBRS
(Easiest) – Zero
Touch
AirPass (ATT, VZ,
Sprint, TMobile) –
Half-Touch wifi
calling & Messaging
SEAMLESS
ONBOARDING
ClearPass
Outdoor APs
SHOPPING
Aruba AP, Beacons, Meridian
Aruba AP, Central with AIOps
Aruba AP, Meridian
AP as IoT platform
ClearPass Device Insight
AP as IoT Platform APs, Roaming:
(ClientMatch, AirMatch, etc.)
ClearPass, Switches,
Dynamic Segmentation
CHECK OUT
8. 8
SMART DIGITAL STORE
No touch is the new high-touch experience
Touchless payment
Always-on home and store
staff communications
Real-time inventory monitoring
and backend order fulfillment
Location-based marketing
and wayfinding
VIP awareness & services
BOPIS
Conversion rates
Dwell times & traffic flows
Social distancing and
thermal monitoring
Electronic shelf labels
Security cameras and
energy saving IoT
Seamless cell to store
connectivity
PCI Compliance
Digital signage
13. 13
Resources
Aruba ESP in Retail
Is your network ready for Retail at the Edge?
Now it can be with Aruba ESP. Whether you
are providing in-store shopping, curb-side
pickup, or pop-up services, you can deliver
the experiences that your customers expect.
Watch the video.
Smart Digital Retail: Deliver digital and
IoT innovation that matters
Retailers are looking for a competitive edge
that will help enhance shopper and staff
experiences, improve operational
efficiencies, and drive revenue. Deliver
digital and IoT innovation that matters. Click
here for asset.
Designing Hyper-aware Retail Facilities
Secure infrastructure and partner solutions for
digital transformation in retail. Download the
whitepaper.
Tractor Supply modernizes the rural retail experience
across nearly 1,800 stores
As one of the fastest growing retailers in rural America
Tractor Supply is focused on a number of new digital
initiatives to improve service for customers. See the case
study and/or listen to the podcast.
PlusCity
PlusCity plots visitor behavior data to inform a dynamic
retail experience. See the case study.
Casa International
Network automation case study highlights
increased automation and operational efficiency at
Casa. See the case study.
Vera Wang supports fast global expansion of
luxury stores with SD-Branch Wi-Fi
“We’re excited about the opportunities our flexible
and scalable SD-Branch solution gives us to grow
our retail presence internationally and make every
customer feel special.” – Stewart Ebrat, CIO. Read
the case study.
Additional resources at Aruba Retail page
Actionable AI for network operations
Aruba AIOps is saves you time and delivers
an outstanding customer experience, no
matter where your users are. Watch the
video.
14. 14
CLOUD MANAGEMENT
NETWORK INFRASTRUCTURE
SWITCHES
ACCESS POINTS
NETWORK
ANALYTICS
GUEST
WI-FI
SERVICES
PRESENCE
ANALYTICS
BRANCH
GATEWAY
SD-WAN SECURITY
VISIBILITY | CENTRALIZED MONITORING AND MANAGEMENT
SUBSCRIPTION OR PERPECTUAL LICENSE | SOFTWARE SUPPORT
ARUBA CENTRAL
Single pane of glass
15. 15
AUTOMATION AND AI TO OPTIMIZE CONNECTIVITY
Feature rich APs
ClientMatch AirMatch
Air Slice MultiZone
Indoor and Outdoor
Enhanced AP reassignment for
roaming mobile clients
AI/machine learning across entire
WLAN to provide automated radio
frequency (RF) optimization
SLA-grade performance
by allocating dedicated
radio resources to
specific traffic.
Multiple and separate secure
networks while using the same
access point
ax
Unclassified
Classified
• .11ax
• Smart PoE
• Zigbee Radio
• Bluetooth 5
• Smart PoE
16. 16
AOS-CX SWITCHING FOR THE ENTERPRISE
Access Aggregation Core Spine Leaf
One Operating System. One Operating Model.
CX 6400
CX 83xx
Data Center
Campus
Deep buffers
Large tables
Carrier-class HA
Top of Rack
Small Core
Campus Agg
Modular
High-density access
Core and Agg
Stackable
Access and Agg
Diverse closet scale
CX 8400
AOS-CX
NEW PLATFORMS COMPLETE END-TO-END SWITCHING PORTFOLIO
CX 6300
17. 17
• Simplicity from edge access to data center with cloud-native
• Intelligent and Automated Configs with Aruba NetEdit
• Layered security from device to core
• Superb user experience with high performance wireless aggregation
• Plenty of PoE+ for APs and IoT devices
• Small footprint for limited space deployments
• Smart Rate multi-gigabit Ethernet delivers speed to Aruba switches and wireless
APs using existing cabling.
• Proactive management tools to stay ahead of issues
ARUBA SWITCHES
Designed to deliver great user and network operator experiences
ARUBA CX ARUBA OS
18. 18
Cloud native switching
architecture
Software-defined fabric
automation & orchestration
Full-stack IT solutions from
a single vendor
Aruba Data Center Networking Solutions
Common operational model
across “centers of data”
edge access to data center
Simplify and speed IT
provisioning to accelerate application
& service delivery
Reduce time, expertise,
risk - Cloud, HCI, SDS, SAP,
IaaS, VMware, Nutanix…
SIMPLIFY
ACCELERATE REDUCE RISK
Designed for the “centers of data” evolution
UP TO 35% LOWER TCO
optimized form-factors and licensing savings
UP TO 10X FASTER provisioning vs
traditional manual CLI models
75% FASTER DEPLOYMENT
of integrated and complex IT solutions stacks
19. 19
ENABLE IoT USE CASES
Support great performing wired and wireless IoT
• .11ax
• Smart PoE
• Zigbee Radio
• Bluetooth 5
• Smart PoE
• Cloud Native switching
• Analytics in every node
• Always on PoE for .11ax
and IoT
20. 20
ENSURE APPLICATION PERFORMANCE
Uncover and remediate issues with mission critical applications or services – BEFORE it impacts users.
User Experience Insight (UXI)
FINANCIAL SYSTEMS
ELECTION SYSTEMS
WEB SHOP
DNS
DHCP
Services
Applications
UXI Sensor Dashboard
• Sensors that blend into any environment
• Continuous monitoring and testing of the network from a user perspective
• Dashboard provides simple visibility into wired, wireless, and cloud issues across the campus and branch
• AI Alerts automatically learn the most pressing issues that warrant your attention.
21. 21
DESIGNING FOR RETAIL’S DISTRIBUTED FOOTPRINT
SD-WAN
Security Ease of
Provisioning
Centralized
Management
Scalability Cost Savings
22. 22
SILVER PEARK EDGECONNECT
UNIFIED SD-WAN EDGE PLATFORM
Silver Peak EdgeConnect™
Unified SD-WAN edge platform: routing,
security, SD-WAN and WAN Optimization
Silver Peak Orchestrator™
Centralized policy orchestration,
monitoring and reporting
Silver Peak Boost™ WAN
Optimization
On-demand WAN Optimization (Optional)
Boost WAN
Optimization
Orchestrator
(on prem, cloud or as-a-service)
(Physical) (Virtual) (Cloud)
EdgeConnect EdgeConnect EdgeConnect
23. 23
WHY SILVER PEAK?
UNIFIED SD-WAN EDGE PLATFORM
Highest Quality of
Experience
Business Driven
Unified Platform
• Faster rollout of sites via automated configurations & overlays
• Maximize efficient use of all available bandwidth
• Predictable performance best voice/video over broadband
• Centralized Orchestration, end-to-end visibility and analytics
• Adaptive internet breakout, first-packet app classification
• Automated service chaining to security cloud services
• Single VNF unifies SD-WAN, routing, firewall, WAN Optimization,
visibility and control
Continuous Adaptation
We are in the early stages of a new era of disruption.
Within the next two years over 50% of all data will be generated outside the data center and cloud. And this data will be created by over 55 billion IOT devices connected worldwide.
But we’re also in a world faced with the challenges of a global pandemic.
And it’s data that is going to help the world deal with these challenges.
This data-driven era is being combined with a new generation of applications and compute
All designed to work in concert with the cloud but operate at the edge
So the data being generated can be analyzed and acted on in real-time or near-real-time
To deliver amazing new experiences and drive greater efficiencies that improve business outcomes
Data will drive business outcomes, especially around efficiencies and experiences
EFFICIENCIES –
Think IoT sensors in manufacturing equipment to ensure efficient operation
Think sensors in employee badges or on their mobile devices for tracking workplace social distancing
EXPERIENCES
Think new ways to drive customer loyalty or to attract NEW customers
Think using the data to create new products or services
We call this the Intelligent Edge
To harness the power of data at the edge, customers must rethink the role of the network and deploy a modern architecture. The network must be cloud native, software defined and highly automated.
Connect
Starts with a modern network infrastructure that is intelligent, highly automated and self forming
Protect
Need a software-defined overlay security framework that is also automated and that identifies who and what is connecting to the network and enforces policy
Analyze
Need an architecture that collects data telemetry from the infrastructure, analyzes that data and serves up insights and recommendations to improve network performance, operational efficiency and drive new business outcomes
Act
The entire architecture must be highly instrumented and automated to deliver a self driving network
To successfully harness the power of the intelligent edge, you need a solid networking foundation
- That consistently and reliably converts the data into business outcomes
During the past decade networking was focused on connect and protect
At Aruba, we’ve been unifying wired and wireless to simplify operations.
And delivering a comprehensive security framework to protect our customers’ environments
This is where most networking vendors are today
Even vendors that heavily promote AI are mainly focused on simplifying operations
Unfortunately, networks from this era are bound by human scale. They’re only as agile and effective as the people that manage them.
And with businesses increasingly depending on generating and acting on this data to drive business outcomes,
the network needs to do more than just Connect and Protect
<click>
It needs to analyze and act
That means:
when failures pop up or users complain, we need a network that uses data and intelligence to help IT resolve the issues quickly.
But more importantly, we need a network that can think for itself…that can see beyond the horizon to ID issues BEFORE they impact the business.
ASK: Which of these IT capabilities are most important to you?
Staff Communications and Real Time Data Access: In-store consumers now expect and demand the same instant information and service levels provided by online merchants.
Electronic Shelf Labels (ESLs): Influencing customer behavior at the point of contact, and in real time.
Effective Use of Location Based Marketing and Analytics: Use technology to track traffic, page visits, purchase behavior, and customer identity information
Self-Checkout: Address expectations of shoppers with in-store, frictionless checkout.
Real Time Inventory Monitoring: Measurably improve point of sale revenues while also gaining valuable insights into their inventory health, usage, and location.
Managing Backend Order Fulfillment For Online Purchases: Rapidly expand online order and fulfillment capabilities with an eye toward increased revenue, higher repeat traffic, and higher customer satisfaction.
Predictive Machine Maintenance: Prevent downtime and ensure customer satisfaction by staying ahead of potential issues
Aruba solutions empower experience from the time of arrival to the exit. We help with
Automating connectivity
Enabling outdoor services
Driving new use cases with IoT such as thermal monitoring, pulling network analytics to understand shoppers, ensuring always-on checkout services
And we ensure security every step of the way.
For those retailers fighting for survival, or who are trying to adhere to new mandates or safe shopping experiences, they are looking to start new initiatives such as buy online and pick up in store, or understanding who their VIPs are, or creating smart digital stores that can people count, automate price changes, or understand space utilization to support contact tracing, social distancing, or to maximize cleaning processes.
ASK: Which of these resonate with you?
So Why Aruba? One of the great ways to tell the Aruba story is through the voice of other retailers. You can find many of these stories on our website. As you can see, our list of customers has depth and breadth. We have helped retailers deliver on user experience, from enabling click-and-go shopping to supporting always-on associate tools such as POS devices and wi-fi calling as well as informing the business with shopper analytics. We have also helped simplify the life of IT with ZTP, reduced SSIds, and centralized monitoring.
Our core belief at Aruba is “Customer First, Customer Last”. That means we, together with our partners, innovate for our customers. Everything we do starts with you and ends with you.
Aruba Central is the heart of managing the network. It provides visibility to monitoring to management and licenses are flexible too.
NOTE TO SELLER: This just allows you to talk about our feature rich APs and how they
Aruba switches designed to provide great user and network operator experiences.
New solutions to power modern, next generation edge-to-cloud “centers of data”
Today, Aruba is announcing new solutions for data centers that help automate IT operations, accelerate service delivery, and deliver a cloud-like operational experience for network operators in order to rapidly provision both traditional and emerging infrastructures, whether on premises or in the cloud.
These new solutions help to radically simplify IT operations by integrating directly into existing IT operational frameworks, which speed infrastructure provisioning, and reduce the time, effort, and expertise it takes to deploy complex IT solution stacks with validated and pre-engineered solutions.
Aruba’s Data Center Networking solutions are built around three core tenants, a modern, cloud-native network underlay, software-defined automation and orchestration and industry-leading IT solution integration including flexible as-a-service consumption options. Let’s take a closer look.
Supporting safe and engaging experiences are many times enabled by IoT. To support both wired and wireless IoTwireless and wired networking infrastructure is needed. Aruba CX switching includes edge to data center solutions that support high-power requirements from .11ax APs as well as Smart PoE for other IoT devices. These networking devices ensure fast connectivity and always-on IoT devices.
But the best network can experience problems from time to time. And even when it is performing, applications can experience problems. Retailers need solutions to help them stay ahead of issues
The brick and mortar store, warehouses, or factory lines simply cannot afford for a negative experience. Aruba’s User Experiene Insight (UXI) is constantly testing the network and applications to detect issues before users even know there is a problem. Sensors deployed where the users are behave as users and can detect issues with PoS applications, other applications, or network services such as DNS or DHCP. This solution is like have a 24/7 user who has AI capabilities. In today’s current environment, where in many instances people in a store are limited, it is important that applications work to move people in and out at a reasonable pace. Additionally, retailers need to ensure they are not losing sales due to shopper abandonment.
With more than 1,000 enterprise production deployments around the world, the Silver Peak self-driving wide area network platform drives unprecedented levels of business success, uniquely fueled by these four key differentiators:
Business driven - By deploying the Silver Peak EdgeConnect platform, enterprises ensure that the priorities of their business are always reflected in the way the network behaves (top-down), and centralized orchestration for the management of policies
Highest quality of experience - The Silver Peak platform ensures the highest quality of experience for both
end users – with optimal performance of voice/video over broadband
IT – with end-to-end visibility and analytics
Continuous adaptation - The EdgeConnect platform powers real-time response, eliminating the impact of brownouts and blackouts as monitoring and analytics detect changing conditions and trigger immediate adjustments. Silver Peak adaptive internet breakout automates updates for millions of cloud applications, so users can always connect to any application without manual intervention from IT
Unified Platform - Silver Peak is designed from the ground up as one system, uniting SD-WAN, firewall, segmentation, routing, WAN optimization and application visibility and control in one platform
Aruba ESP is an open platform that will also allow developers to harness the power of the data to drive innovation through new applications at the edge. To enable this and make it simpler for customers to build on top of this powerful platform, we have introduced the Aruba Developer Portal, a comprehensive resource for developers that includes Aruba APIs and documentation to streamline the development of innovative.