The document discusses digital disruption and presents an example of a digital platform that could disrupt retail stores. The platform uses iBeacons and RFID tags to detect customers in a store and deliver customized offers and messages to their mobile devices in real-time. It aims to enhance the digital experience at the store by suggesting products, playing personalized music, and more. The platform collects customer data using different sensors and analyzes it using Oracle technologies like Event Processing to determine the right offers to deliver. It creates a new market of delivering offers to customers on the spot in a store.