This document is a resume for Armi Kristi Matienzo. It summarizes her objective of obtaining a full-time position in the automotive industry utilizing her marketing, advertising, and sales experience. It then highlights her qualifications such as leadership, communication, and creative skills. The resume provides details of her education and past work experience in marketing, sales, and business development roles in the automotive industry.

1. Armi Kristi Matienzo
4822 W. Berteau Ave.
Chicago, IL 60641
Email: armikristi@yahoo.com
Mobile: (847) 412-8987
OBJECTIVE: To obtain a full time position in the automotive industry utilizing my comprehensive advertising, marketing, and
sales experience, as well as my notable skills in team leadership and communication for business development in order to
provide a consistent increase in profits and favorable perception of Customer Service for the organization
HIGHLIGHTS OF QUALIFICATION
• Strong leadership and training skills
• Effective communication processes
• High level of creative intelligence
• Accomplished in Business Development Training
• Success in dealership Sales and Service advertising
• Dedicated and motivated to see proven results
EDUCATION
2006 – 2010, Columbia College – Chicago
Major: Integrated Marketing Communications Concentration: Advertising and Sales Minor: Public Relations
Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Paint, Xara, Adobe Dreamweaver,
Adobe Photoshop, Adobe Illustrator
EXPERIENCE
December 2012 – Present, McGrath City Hyundai – Chicago
Position: Business Development and Customer Care Manager
BDC Rep Management
• Train reps on CRM, BDC processes, and best practices
• Ensure minimum daily requirements from all reps (as well as progression standards)
• Monitor phone calls
• TO calls to solidify appointment
• Create new word tracks to tailor to specific customers/situations
• Ensure all leads are contacted in a timely manner
• Daily/monthly progress and commission reports
• Create worksheets and any necessary documents for BDC training and guidelines
Lead Source Management
• Initial contact for most lead sources
• Maintain new vehicle pricing (Edmunds, TrueCar, etc.)
• Monitor lead quality (turn in bad leads for credit)
• Assist in TrueCar billing and credit returns
• Monitor lead sources (ROI)
• Delete all contacts from all ad sources that request to be removed
• Contact special leads assigned by Jody
• Contact HigherGear for any CRM changes/additions
Business Development and Marketing
• Assist in creative work for print ads and email blasts through MAN Marketing
• Utilize XTime, AutoAlert, and other integrated customer database management systems to segment and target areas of
opportunity
• Create custom ad campaigns, emails, and direct mail copy for Sales and Service
• Assist in monitoring review sites/posting positive reviews
• BDC process helps grow database by consistently asking for referrals from Sales and Service and persuading incidental
contacts to visit the dealership
• Create alternative innovative ways to grow database
• Focus on service to sales and conquest customers
• Participate and assist in Public Relations and Events (such as the Gay Pride Parade, Lakeview Artfest, XSport Fitness Events

2. at different locations)
Customer Service
• Initial contact for any customer issues
• Assist Management in after sales questions/issues in Sales, Finance, and Service
• Assist in cashier processes and trying to improve the customer experience
Sales
• Greet VIP customers to ensure smooth transition from BDC to sales
• Initial contact for out-of-state deals
• Assist sales in bringing customers back who did not purchase
• Assist in maintaining loyalty and obtaining referrals
• Communicate all customer questions, comments, and concerns to Sales Management
• Help maintain McGrath website content
• Speak with customers if necessary (if they are upset for whatever reason)
• Provide Sales Management with credit applications, TrueCar Certificates, and other special details based on the rapport
created by the BDC
• Assist Sales Management with creating and updating new sales person's emails, HigherGear account, and other
Service
• Create Service BDC processes
• Train Service BDC reps in Service and possible Service to Sales
• Customize campaigns according to Service Department goals
• Assist in Service customer complaints
April 2011 – June 2012, TradeGuider Systems International – Chicago, IL
Position: Marketing Director
• Designing, implementing, and facilitating annual marketing strategies for the organization
• Supporting and facilitating development and execution of marketing plans
• Translating business department objectives and strategies to prepare brand portfolio objective, plans, strategies to
facilitate the growth of business unit
• Developing marketing strategy depending on the knowledge of organizational policy, market nature, royalty and copyright
requirements, and markup and cost factors
• Planning and administering the marketing operations budget of the organization
• Negotiating with agents to secure correspondences for translating materials into any other media
• Editing materials in accordance with specific customer on market requirement
• Developing promotional materials, which include marketing print and collateral copies
• Assisting in strategic plans for client demonstrations, presentations, displays, etc.
• Developing and administering marketing database that includes prospect and client information, access to financial
documents and reports, applications of mailing list, etc.
• Managing daily activities with marketing and public relations communications
• Developing and delivering insightful strategies and presentations to the executive committee
• Assisting the sales department to meet its goals objectives
• Compiling lists that describe service or product offerings
• Book editing, copy writing
• Website creation
• Email marketing
• Customer relations
• Webinar presentations
2008 – January 2011, Shared Marketing Services – Chicago, IL
Position: Marketing Concierge for Volkswagen of America Southern Region Dealerships
• Manage marketing plans for over 160 Volkswagen Dealerships’ Service and Parts Departments
• Created five successful Regional promotions
• Designed several different custom mailers for each dealer and their target market
• Design marketing plans for each dealer individually, based on market area

3. 2007 – 2008, Mail Architects, Inc. – Chicago, IL
Position: Office Manager
• Supervised customer service issues
• Assisted production manager in processing deals
• Assisted in the creative work in designing mailers
• Co-created the 2008 Advertising Plan for Mail Architects, Inc
2005 – 2007, USAuto, Inc. – Chicago, IL
Position: Production Manager
• Processed deals
• Created new mailers for auto dealers
• Handled accounts payable/receivable and communicated with auto dealers and vendors nation-wide
• Directed creative projects
2003 – 2005 Global Financial/Advantage Mortgage – Chicago, IL
Position: Production Manager/Assistant Processor
• Production manager for Global Financial
• Assisted in processing mortgages at Advantage Mortgage
• Collected stipulations needed in order to have deals cleared for closing
1999 – 2003, Xtreme Traffic Builders, Inc. – Chicago, IL
Position: Assistant Sales Coordinator/Production Manager
• Assisted top sales representatives achieve more than 100,000 mailers per month
• Promoted to production manager
• Processed deals
• Directed several miscellaneous creative projects/Managed mailer artwork
• Handled accounts payable/receivable and communicated with auto dealers and vendors nation-wide
COURSES AND HOBBIES
• Integrated Marketing Communication
• Public Relations
• Sales Promotions
• Advertising, Sales & Sales Management
• Sports Marketing
• Creativity & Marketing
• Crisis Communication
• Public Relations Presentation Skills
• Market Research
• Consumer Behavior
• Special Events & Promotions
• International Advertising Techniques
• Global Marketing
• Psychology
• Culture, Race, & Media
• Critical Thinking
• Developing a Marketing Plan
• Volunteered for various events and causes
• Member of the National Society of Collegiate
Scholars