1. DAVID BELFOR 650-224-2901 | dbelfor@yahoo.com
STRATEGIC PARTNERSHIP/CHANNEL DEVELOPMENT MANAGER
A dynamic sales and account management leader offers proven success in developing profitable relationships and
marketing products/services in such a way to open new opportunities and increase revenue performance. Manages
and develops channel relationships with partners while creating value selling and demand generation programs to
drive revenue growth and market dominance/market share growth amidst strong competition. Expertise includes
mobile payments, check out flow analysis, category sales, web analytics, paid search, and API integration analysis.
Core Strengths
Channel Sales Management (E-Commerce & Retail Accounts) – Web & Mobile Merchant On-Line Payments
Data Analysis – Account Management – Partnership Relations – Communications – Business Development
Marketing – Branding Strategies – Website/Presence Development – Strategic Planning – Team Leadership
Select Career Highlights
 Provided deep data analysis into customer metrics and site performance in order to isolate and UX flow issues,
correct API error/integration issues for PayPal check out that were causing customer drop off before final check
out approval.
 Delivered 12 consecutive quarters of growth and profit while at HP, increasing revenue 200%, share 30% and
gross margin $3M; achieving market dominance for the desktop product line and 45% share for notebooks
despite increasing competitive pressure and market saturation.
 Developed and launched www.retroinmotion.com while managing all aspects of the dot com business.
 Created sell through strategy for Amazon, Newegg, and Tiger Direct as well as banner ad campaigns.
Professional Overview
PAYPAL, 2014-2015
Consulting Engagement Lead, Merchant Optimization
• Delivered an internal consultative approach to providing best practice guidance related to the PayPal check out
flow in order to increase total payment volume.
• Conducted customer-facing meetings with merchant check out flow stake holders.
• Completed Six Sigma training and was selected by senior management to develop recommendations specifically
to improve adoption of optimization recommendations.
GLG RESEARCH CONSULTING MANAGEMENT 2010-2014
Independent Consultant
• Consulted global consulting firms such as The Boston Group, McKenzie, and Arthur Anderson with a strong focus
on the consumer PC market.
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2. DAVID BELFOR 650-224-2901 | dbelfor@yahoo.com | Page 2
• Provided guidance for companies seeking subject expertise in consumer retail management, consumer PC
sourcing, and market penetration issues and financial decision points.
Professional Overview continued…
ACER AMERICA 2010-2011
Channel Sales Manager e-Commerce
• Managed the sell in and sell through for key e-Commerce partners while developing marketing strategies to
accelerate sell through and launching programs for e-tail accounts.
• Launched Acer’s tablet with Amazon and trained personnel for call center and direct sales teams.
• Administered inventory levels to ensure cycle transitions were within internal metrics.
• Directed the creative process and all communication with account for buy in process; also developed sell through
strategies to mitigate inventory mark down costs and drive business development.
• Planned and implemented QBR’s, managed extensive channel conflict issues, and oversaw the process for signing
on to new dot com accounts.
HEWLETT PACKARD COMPANY 2004-2009
Channel Sales/Development Manager
• Administered PC sales to key retail accounts and developed/executed revenue goals and key marketing initiative
for the North American Consumer Computing Division; tracked and managed financial and inventory metrics.
• Set sales objectives, oversaw online sales, monitored performance, and managed inventory levels within goals.
• Delivered 12+ consecutive profitable quarters on sales accounts, exceeding all sales and profitability objectives,
with desktop market share in excess of 60% and notebooks at 45%.
• Drove 30% YOY desktop/notebook improvement, outperforming market growth despite strong competition.
• Achieved 50% revenue growth and 75% market share at Staples with 40% business desktop revenue; expanded
the notebook business 50% to capture 70% market share and $220M in annual revenue.
• Maintained 70% share at Staples against competitive pressure and expanded slot assortment from 6 to 16 SKU’s.
• Managed Staples, Costco, and Sam’s Club accounts to above market growth while exceeding profit goals.
* Career Note: Other professional experience includes Founder of Retro-In-Motion (an e-Commerce business focused
on selling apparel with mid-20th
Century art deco poster graphics), Channel Development Manager at Workshare
Technology, Inc., and Western Region Account Manager Netliant, Inc.
Education
MBA, Marketing Management – GOLDEN GATE UNIVERSITY, San Francisco, CA
BS, Business Administration – CALIFORNIA POLYTECHNIC STATE UNIVERSITY, San Luis Obispo, CA