Arka Thermal Solution is an ideation and consulting firm that offers innovative heat pipe design solutions to address thermal management needs across industries. Their proposed business model involves partnering with a thermal solutions manufacturer to jointly develop and market an LED thermal dissipation module using Arka's novel heat pipe technology, allowing both companies to benefit from their complementary expertise and resources. However, both companies would face costs and risks that would need to be addressed for the partnership to be mutually beneficial.

1. ARKA Thermal Solution
High Performance Heat Pipe Technology
 Ideation/Consulting Firm that offers design and
prototyping solutions in Thermal Management
 Scan and respond to market needs and provide
innovative product solutions.
 Offer solutions to industries and organizations
proactively by seeking new avenues to utilize heat
pipe technology
1

2. Week 6 Canvas

3. Business Model
(For First Product Idea – LED thermal management module)
Market
Manufacturer
Other
(Extension)
Potential
Markets
Joint
Venture
Arka Thermal
Communication of
Design and Prototypes Design
Money Flow
Sources
Physical Product Flows

4. What Partners will we need?
• Our partner in the new model is a Thermal
Solutions manufacturer who is looking to
extend into the heat pipe market.
• We require partners with production and
distribution expertise
• The distribution of this product also requires
access to a dedicated sales force.

5. Why will they partner with us?
• Arka Thermal offers design expertise in heat
pipe design
• Based on its talent, Arka Thermal proposes to
offer novel and high-efficiency heat pipe
solutions proactively to the market.

6. 1st Product Idea
 LED Thermal Dissipation Module
 Offers higher lumen intensity with a longer life enabled by novel
thermal dissipation technology.
 Replacement of current high lumen incandescent bulbs with LED
equivalents without light quality/output compromises.
 Offer a novel thermal dissipation technology module that can be used
in different LED product families

7. Cost and Risks
• Arka Thermal
– The cost of the partnership lies is the design and prototype
creation (for pitching purposes)
• Research and Development costs: we need to provide contemporary
design that OEMS can incorporate easily in their systems.
• Effectiveness: the products needs to be efficient, meet standards and
form specifications. The cost in this case is testing, certification and
design upgrades to reflect OEM needs.
• Recruiting and maintaining high level talent in ideation and design
– The highest risk comes from not responding proactively to
market change, or being first mover. Loss of design exclusivity. It
is essential that design be protected.
– The Manufacturer may choose to work outside of Arka
Thermal’s contracts with in-house or other design agencies that
offer more benefits

8. Cost and Risks
• Manufacturer
– The initial cost of setup and maintaining a product
extension.
– Risk lies in moving into a crowded established
market. The market might not require our
services.

9. Manufacturer
Incentives Impediments
• Potential increased sales • Investments in joint venture
through joint venture creation is substantial
with Arka
• ROI cannot be established
• Extended product line with at this point
access to Arka
Designs, increased product • Presence of in-house R&D
extension development • Solutions from other
possibilities providers might be more
• Outsourcing R&D for product lucrative
extension to Arka (greater • Standards preclude use of
efficiency due to heat pipes/ diminished
specialization)
interest in heat pipes
• Customized solutions for each
customer of the Manufacturer

10. Benefits of Exclusive Partnership
• Arka Thermal gains a partner with production
and distribution expertise in thermal solutions
manufacturing
• Manufacturer can extend product line through
joint venture and explore new markets