Overall Slide Deck for Innovative BatteryX

1. Linh T. Le & Louis Ting
Technology Entrepreneurship
Prof Chuck Eesley, Stanford University

2.  Business Canvas
 Description of the prototype
• R&D Ideas: How it works?
• Technical Approach: Why it is better?
• Business Approach: Why people buy it?
 Feedbacks on Technical Approach
 Feedbacks on Business Approach

3.  Key Partnership
 Key Activities
 Key Resources
 Value Proposition
 Customer Relationship
 Channels
 Customer Segments
 Cost Structure
 Revenue Streams

4.  Raw materials suppliers including
electrodes materials, current collectors,
electrolyte, packaging materials.
 Materials Deposition equipment Inkjet
printing, 3D printing
 University for exclusive IP licensing

5.  R&D back-end to design, test and
manufacturing electrodes.
 Marketing the technology and find the
customer
 Scouting new ideas and technologies for
the applications

6.  Intellectual
Property:
 R&D: Lab scale
 Manufacturing site for scale up and
assembly of component

7.  Tailorable graphene-based structured
electrodes for better performance battery.
 Readiness to scale up from R&D to
industrial manufacturing based on net-
shaped technology

8.  Keep the customers update with latest
development via formal/informal meeting,
newsletter.
 Highly customized product to meet
different customer needs.

9.  Online for both customized request and
home-use product from different customers
 Distribution channel for home-use product
via department store such as Target, Home
Depot, Walmart

10.  Primary customer would be flexible
electronics industries that need to replace
thin film battery with a better product.
 Home use consumers can also purchase a
different lines of product to replace their
recharge battery.

11.  Annual licensing fee to university
 Raw materials cost, assembling cost and
overhead for manufacturing step.
 Cost for distribution channel, inventory,
marketing and sale

12.  Licensing technology for non-exclusive
applications
 Sale for home-use product line
 Contract with current customer to develop
customized battery

13. Simon et al., Nature Materials, 2008

14.  Supercapacitor a.k.a BatteryX Attributes
• Integration with Flexible Electronics
• Higher Specific Power
• Rapid Charge/Discharge times with million cycles
• Stable at extreme temperature
Silver Current
Collectors
Hermetic
Concept Flexible
Seal First Gen BatteryX
Kapton Graphene Electrolyte
Electrodes

15.  Market:
• Replace thin film battery market with technical
value added performance
• Different product line to target home-used
rechargeable battery
 Cost & Revenue:
• IP License, Material cost and Manufacturing cost
• Pricing model for BatteryX from competitors

16.  Competitors
• Competitive landscape assessment with 3-4
startups in similar applications
 Customers
• Customized design for specific customer’s needs
(R&D lab, startups, etc.)
• Marketing to reach home-use customers

17.  Limitation
• Define theoretical limit of first gen BatteryX and
potential to replace battery
 Demonstration Integrate-ability with flexible
electronics
• Use in LED circuitry, provide OLED display, etc.
 Other Potentials Application:
• Battery for car and potential use in energy storage
with solar module, etc.

18.  Market Size:
• Evaluate the market size for thin film battery
• Extrapolate the market for projected best
performance
 Cost Structure:
• Assess cost difference for lab scale and industrial
scale manufacturing
 Price Strategy:
• Adopt different pricing models for better
comparison

19.  Revenue Stream:
• Re-Licensing for non-exclusive application might
not be a “good idea”
• Distinguish sale from different products